Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion Continue reading

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Authentic About Pages: Let Your Brand’s Personality Shine

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Building your personal brand is all about getting the right kind of exposure. What is “the right...

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An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of...

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7 Paths of Persuasion: How to Easily Generate the Buying Impulse

Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take...

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Addicted to Your Brand: 4 Ways to Build a Cult Following

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York...

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How Crazy Egg Heatmaps Stopped Our Leaking Profits

In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time...

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8 Elements You Need to Nail for a Top-Performing Landing Page

Want to nail landing page conversion? It’s not rocket science. If you follow some tried and...

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