10 Fill-In-The-Blank Headlines That Convert

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Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

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12 More Must-Read Analytics Blogs

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Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics packages need to be tweaked […]

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How to Reverse Engineer a High-Converting Landing Page

Conversion Optimization: Test

Designing a landing page is hard. And sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you ought to be getting. But where do you start?

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Your Step-by-Step Guide to A/B Testing with Google Analytics

ab testing analytics feature

A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong.

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What It Really Takes to Emotionally Connect With Customers

customer connection

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with

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9 Ecommerce Strategies to Optimize Sales

ecommerce - placeit

Let’s face it: Website visitors can be skittish. If you can convert them into paying customers, you can generate more sales without ever having to change a price. But for that to happen, you need to clear the path to purchase.

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The A/B and Cs of Email Campaign Testing

ab testing emails feature

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]

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How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

ISValid split test significance

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that […]

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3 Questions You Need To Answer About Your Target Audience

target audience ce feature

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product or service provides A thorough understanding of your target customer Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They […]

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