Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design Continue reading

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8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests

Talk to any conversion expert (like me), and you’ll hear them chanting the same song:  “Test,...

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3 Rules for Clickable Banner Ads (& One Tip to Turbo-boost Results)

Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by...

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Your Brain and Effective Calls To Action: What Works Best and Why

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally...

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The Psychology Behind Free Shipping: Does It Work?

Does free shipping really work? This is a question that keeps coming back to me every time I look...

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Are You a Conversion Optimization Rockstar? Take the Quiz

So you think you’re a web conversion expert? Test your knowledge of this complex area by...

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Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

When it comes to building new websites or updating existing sites, most people don’t know the...

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Content Marketing: The Lost Art of Post Tags and Categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother...

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Magnify Your Marketing Mojo with Memes – Here’s How

Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become...

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7 Tips for Writing Effective Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s...

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