Why Helping Visitors Abandon Their Carts is Your Biggest Conversion Asset


Actually encouraging people to abandon their carts may seem counterproductive, but in the long run, you could end up earning a lot more money. Research shows that the average shopping cart abandonment rate is at 68.53%, leading to the creation of countless articles on the subject of forcing visitors to hand over the credit card […]

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Infographic: How to Avoid The Most Committed Email Marketing Blunders

top email marketing blunders

Click on the infographic below to view the full size version: Infographic Source

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12 Lessons From Crazy Egg’s Most Popular Posts of 2015

12 lessons from crazy egg 2015

‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all.

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5 Subtle Tricks That Inc. 500 Companies Use to Increase Conversion

5 Subtle Tricks That the Inc. 500 Use to Increase Conversion

The fastest-growing companies in the USA are hyper-successful for more than just the obvious reasons, such as that they provide good value. They also make subtle refinements to their websites. These companies, chosen and ranked by Inc. Magazine each year and known as the Inc. 500, use a variety of hardly noticed yet highly impactful […]

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The Beginner’s Guide to Facebook Ads


The year 2015 is winding down, but Facebook marketing is still going strong. With 1.49 billion monthly active users, 40 million small business pages, and 2 million active advertisers, Facebook is a big influence in the world of social media marketing. No matter what type of business you have or what your goals are, Facebook […]

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How to Use the Word “Free” in Your Marketing Without Losing Credibility

The free word in marketing

Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it’s overused or used incorrectly, it can ruin your marketing efforts. Here’s how to use the word free for conversion power, marketing advantage, and increased revenue. And not look like […]

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5 Pieces of Terrible Marketing Advice You Shouldn’t Follow


Can you ever read “too much” marketing advice? Nowadays, there are a hundred different blogs on any given marketing topic, each with a hundred different articles. The advice and tips are never-ending.

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7 Psychological Triggers for Mind-Blowing Conversions, Sales and Growth


The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping your head above the big-data waters can be overwhelming. Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a […]

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6 Tips to Supercharge Your PPC Copy

six tips supercharge ppc copy

Writing copy for your PPC ads is anything but easy. You’ve limited space, restrictive word counts and Ad blocking to contend with. Not to mention all the competition you’ve got to differentiate yourself from. There are no easy wins in the marketing world. Whilst PPC is arguably one of the more beneficial approaches to marketing […]

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