3 Ways To Make Your Hero Shot Convert Better

3 ways convert

Your hero shot is indisputably the most valuable piece of real estate on your website. It’s the only thing you are GUARANTEED your visitors will see. If you’re not completely sure what a hero shot is, click a link and then take a screenshot the moment you arrive. That’s the hero shot. Here is Crazy […]

How To Write Product Descriptions That Don’t Suck

How To Write Product Descriptions That Don't Suck

Yup, most product descriptions stink. Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet. By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot. So when e-tailers are faced […]

5 AdWords Extensions You Should Be Using to Improve Conversion Rates

5 adwords extensions fi

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your campaign. Then, you need to spend money to learn which terms convert and which don’t. Ouch. After that, you have to whittle your term list down, adjust your match types, […]

7 of the Best Growth Hacks for SaaS, Live Chat and E-Commerce

Growth Hacks

Whether you run a business that thrives on live chat, or you’re bootstrapping your way to success as a SaaS or e-commerce store, you know that growth hacking is key to seeing success – fast. But before you spend a lot of time, money and effort on techniques that don’t work, check out these proven […]

7 Case Studies for Understanding and Using Heatmaps

7 case studies heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century.

You’re Wasting Your Time on These 3 Conversion Strategies

wasting time on cro

Sadly, a lot of conversion optimizers are wasting their time. They spend valuable resources on conversion optimization strategies that don’t get results. In the worst case, their efforts aren’t simply fruitless; they are actually giving them negative results! As much as I love to sing the praises of digital marketing, growth hacking, and conversion optimization, […]

Want to Boost Conversions? Get Employees Involved in Content Creation

boost conversions with content

Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your website, newsletter, landing pages, or email campaign and almost immediately you notice that it’s not converting the way you hoped or thought it would. Could it be […]

How to Understand Your Social Audience for Better Conversions

understanding your social audience for conversion

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a […]

The 3-Step Conversion Funnel That Will Revolutionize Your Conversion Optimization

3 step cro process

Sometimes, all your conversion optimization needs is a swift kick in the pants. CRO can easily devolve into a bean-counting, test-running, data-crunching road to nowhere. What it needs is a strong dose of strategy, structure, alignment, and revenue-focused goals. Consider this article your swift kick in the pants — in the gentlest way possible, of […]

Learn CRO Visually: 13 Infographics on Conversion Optimization

learn cro visually

We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and breadth of the interwebs. Check […]