Your website looks great, but is the page loading time quick enough? Well, “time and customers wait for none,” especially when shopping online. Here I might have already highlighted one of the major problems wrong with your website. There are potentially several other possible roadblocks that are preventing your eCommerce conversion from turning Internet traffic into revenue.
If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content”, it never really seems to make an impact. How can you make sure […]
“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried? In this article, I’m going to tell you exactly what you […]
I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first drove through the valley, a smoky haze appeared, seemingly out of nowhere. It wasn’t so much what I was seeing that I remembered, but what I could now […]
Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating content at all. That’s why […]
Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t. While you’re using cold emails […]
Cold leads are prospective customers you haven’t contacted before and are really difficult to convert into buyers. It is a known fact that acquiring new customers is a daunting task, but it doesn’t mean the business needs to stop pursuing these leads after a few rejection. Even though we are strictly against spamming, a little […]
Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? We see this the most with SaaS startups. Investors aren’t happy with revenue one month, so everyone stops what they’re doing so they can “optimize the customer journey for increased sales.”