Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design Continue reading

Recent Posts

4

Content Marketing 2.0 – The Future of Content

The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B...

Continue reading...
7

4 Undisputable Reasons for Branding Yourself Instead of Your Biz

When I first started my business, choosing a name was a big deal. What was available? What was...

Continue reading...
0

Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

With the average banner click-through rate (CTR) falling around 0.1%, some people think display...

Continue reading...
3

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization

eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know...

Continue reading...
3

Measure Marketing ROI: Proving Value When It Can’t Be Measured

What happens when a marketing campaign can’t be measured? Do you go about business as usual,...

Continue reading...
2

Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a...

Continue reading...
8

A Simple Guide to Understanding and Creating a Website Conversion Funnel

How many articles have you read recently about the “conversion funnel”? Likely a lot! You’re...

Continue reading...
2

How to Design a Simple Sales Funnel to Improve Web Conversion

I just completed a website assessment for a prospect who was sure he had a conversion rate issue....

Continue reading...
0

February’s Best: Favorites in Conversion, Analytics & Copywriting

No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch...

Continue reading...



Get conversion optimization, design and copywriting articles FREE >>>