When Should You Stop an A/B Test?

stop ab test

So you’re running A/B tests like a good marketer should. But when are you declaring a test “done”? Is it when you reach 100 conversions per variation? No. Is it when you hit 95% statistical significance? No. Is it whenever the testing tool tells you? No. All of these are very common misconceptions. Let’s tackle […]

Continue reading...

How to Create Credible Content (Even if No One Knows You Exist!)

how to make credible content

We all have them. Those marketing mavens and industry gurus we follow for insights and ideas on how to build our business better. But what makes them worth following, and what can you learn from their efforts? Credibility can’t be bought. You can’t run down to the store and purchase a gallon drum of the […]

Continue reading...

How To Improve Conversions On Your Pricing Page And Make The Sale

improve conversion on pricing page

“It’s all about the money,” says Kevin O’Leary on Shark Tank. Robert Herjavec, who’s heard it numerous times before, looks at Kevin in mock surprise and says, “It’s all about the what?” “It’s all about the money!” You’ve attracted visitors to your site, you’ve informed them, even seduced them, and now it’s time for the […]

Continue reading...

22 Quotes of Analytics Wisdom Straight From The Experts

22 quotes of analytics wisdom

Understanding analytics is at the heart of successful conversion optimization, because you need to measure what’s happening so that you know what to change or update. One shortcut to using analytics for conversion optimization is to learn from the experts. That’s the reason for this roundup of great advice from the best people writing on […]

Continue reading...

The One Page Story: Design Strategies for Creating Compelling Landing Pages

the one page story

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms […]

Continue reading...

11 Ways to Get an ROI from Your Blog Comments

getting an ROI from blog comments

Commenting on blogs used to be a link building strategy. Busy people would spend days finding blogs, pasting in comments with a link, and hoping it would build the authority of their website. It worked for a little while, but that SEO technique has gone down the same route as link wheels and doorway pages.

Continue reading...

The Conversion Rate Optimization Stack For Cash-Strapped Startups


Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. It’s a process. That process involves research, testing, tracking and analyzing. And then it repeats. As such, there’s no single tool that can help you optimize your site. You need an entire […]

Continue reading...

How to Use Related Content for Better Conversions

related content for better conversions

The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site longer is the name of the game to maximize conversions.

Continue reading...

4 Things Twitter Wishes You Would Do on Twitter

four things twitter wishes you would do on twitter

Social media gurus are quick to tell you what you should be doing on Twitter. But what does Twitter say about all this advice? If you want to improve your success with Twitter, it helps to pay attention to what the platform itself is identifying and recommending. Recently, Twitter and research firm DB5 conducted a […]

Continue reading...