How to Convert Bouncing Traffic with Exit-Intent Popups

Here’s-How-to-Convert-Bouncing-Traffic-with-Exit-Intent-Popups

Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there aren’t many reasons not to use an exit-intent popup. Or you can think of it this way: What ratio of that 98% plan on visiting your site a second time? […]

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5 Ways to Get Your Audience to Act on Limited-Time Offers

5 Ways to Get Your Audience to Act on Limited-Time Offers

You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by […]

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7 Side Projects That Became Marketing Engines

7 side projects that became marketing engines

Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).

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How Not To Suck At SaaS Upsells

how to not suck at SaaS upsells

Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Statistics tell the story. Upselling is 20 times more effective than cross-selling. Marketing Metrics states that upselling an existing customer is 50% more likely to succeed than selling to a new prospect. The sheer beauty of your existing customers spending more money with […]

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It’s Time To Think Mobile (Here Are 5 Ways To Increase Landing Page Conversions)

time to think mobile

The age of mobile is long upon us. You know this. I know this. Marketers everywhere know this. And yet, we continue to focus our CRO discussion on desktop. I think part of this is due to options. There’s a lot less we can do on mobile, so we tend to focus on desktop and […]

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7 Ways SEO Will Evolve in 2016

7 Ways SEO Will Evolve in 2016

One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m happy to report, that this past year, we did OK.  At the start of 2015 we said that user intent was going to be a major SEO focus in 2015, […]

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Were Our 2015 CRO Predictions on Track? And What’s Next for 2016?

CRO 2015

Back in January, I made this post taking a look at realistic, practical CRO predictions for 2015. So now that the year is almost over, how many predictions were right, how many were off, and what do they mean for the future of conversion optimization? Plus, what do the changes in CRO mean for 2016? […]

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15 Human Psychology Hacks to Boost Landing Page Conversions

15-Human-Psychology-Hacks-to-Boost-Landing-Page-Conversions

We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth.

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How to Increase Blog Traffic Without Using Social Media

how to increase blog traffic without social media

When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk about it, comment about it, and put it on every social network you possibly can. At the same time, we can’t rely on social media as the […]

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