Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Quit Making Case Studies & Start Creating Great Customer Stories Instead
It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are…
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Free 30-day Trial15 Habits of Website Visitors That Will Completely Change the Way You Write Website Content
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
How to Make Your Own Explainer Video
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really…
6 Tools That Will Help You Develop a Unified Visual Brand in Your Social Media Images
It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get…
How to Optimize Pay-Per-Click Landing Pages
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC…
Why Your Responsive Website Could Be Killing Your SEO
Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can…
20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found…
5 Overrated & Dangerous Conversion Tactics (and How to Think About Them)
There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve…
The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a…
Why Scheduling Demos Might Be Destroying Your Conversion Rates
Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an…
4 Simple Indicators of User Behavior That Will Help You Improve Your Website
When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can…
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