5 Ways to Use Images for Better Conversions

high-converting images

“Focus on the purpose of the images, and you will turn photos from window dressing into key conversion tools” That’s how the widely recognized UX Expert, James Chudley, in his article, “How to use photos to sell more,” summarizes the way you should select high-converting images. It boils down to this: What’s the purpose of […]

23 New Resources on Optimizing for Mobile

mobile devices

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in […]

Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

6 Examples of Stunning Product Photography (And How to Use Them)

product photography

Improving sales and increasing conversion rates are about much more than just websites and user experiences.  Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]

Creative Inspiration: Top 6 Apps for Designers

design apps

The rise of the smartphone brought the rise of a tongue-in-cheek saying:  “There’s an app for that.” But there probably is an app for that. We have seen technology develop to the point where our phones can now do our work for us — or at the very least, help us get it done quickly […]

5 Tricks for a More Sharable, More Engaging Website

people sharing puzzle pieces

Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other. There was little or no […]

Website Navigation: 4 Tips for Maximum Usability

website navigation

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss […]

No More Guesswork: 5 Website Formats Proven to Get Results

formulas

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

7 Bad Reasons to Redesign Your Website

get-first-web-design-client

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are design problems. But the problems […]