5 Reasons Why Your Ugly Website Is Actually Okay

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I know a lot of webmasters who are in panic over their ugly website. They can’t see past the garish font, tragic images, and unseemly layout. So they want to fix it. They want to redesign the website. I get that. I’m a huge proponent of great design. I pour thousands of dollars into strategic […]

3 Popular Colors for Websites – When & How to Use Them

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You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on a sec. Color is important. As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and […]

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

How to Impact Conversions with Rich Media

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Being a CrazyEgg fan, you already know your landing page is one of the most powerful tools you have to increase high-quality conversions. It matches your message to the exact audience that should be exposed to it. And it takes virtual strangers, people who may know nothing about your product or services, and turns them […]

What’s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

How to Develop a Persuasive Blog Design

Comb web design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]

Little-Known Form Facts that can Increase Conversion Rates

optimize forms

There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very […]

This Simple Thing Could Be Destroying Your Conversion Rate

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You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still wrong. It’s like an itch […]

The 9 Commandments of Converting Page Skimmers

Happy user in front of the monitor

Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]