So It’s Finally Time To Redesign Your Website: A Checklist

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As you know, your website is essentially your company’s digital salesperson. If it’s good at its job, you’ll do well. If not, you’re leaving money on the table. You may have reached the point of decision and determined it’s time to act. Time to make a change. Time to redesign your website. Wow… “redesign your […]

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue

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Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook […]

5 Reasons Why Your Ugly Website Is Actually Okay

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I know a lot of webmasters who are in panic over their ugly website. They can’t see past the garish font, tragic images, and unseemly layout. So they want to fix it. They want to redesign the website. I get that. I’m a huge proponent of great design. I pour thousands of dollars into strategic […]

3 Popular Colors for Websites – When & How to Use Them

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You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on a sec. Color is important. As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and […]

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

How to Impact Conversions with Rich Media

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Being a CrazyEgg fan, you already know your landing page is one of the most powerful tools you have to increase high-quality conversions. It matches your message to the exact audience that should be exposed to it. And it takes virtual strangers, people who may know nothing about your product or services, and turns them […]

What’s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

How to Develop a Persuasive Blog Design

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Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]