Top 5 Usability Mistakes Killing Your Conversions

usability responsive

Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work. For conversions to occur, it’s important that you design your website so it’s easy for users to take action.

6 Exit Overlays That Convert More Than Others

technology

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

Why Site Speed Matters to CROs

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There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Either way, the point remains that first impressions are extremely important.

12 Must-Read Tips on Web Usability

Web usability tips

Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

Bootstrap: Design the Ideal Experience for Your Website

Bootstrap-feature

Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

The Dynamics of Screen Size and Resolution for Conversion

Screen Resolution Stats

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. You see, all CRO comes down to one, simple goal: to let people do what they want on your website as simply, smoothly, and as best they can. In other words, to get them to click. And to get them to click, you […]

Using Customer Insights To Give People What They Want

Happy funny people with balls. Isolated over white background.

One of the biggest problems conversion optimizers are facing today is their inability to properly utilize customer insights to provide a personalized and unique user experience. Today’s consumers crave a personal touch and usually become loyal