Tell Stories That Convert: How to Add Narrative to Your Site

Rdio

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

Highway by night

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by another 40%.

The Science of a Powerful, Clickable Call to Action

science of cta 590

Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA.

Top 5 Usability Mistakes Killing Your Conversions

usability responsive

Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work. For conversions to occur, it’s important that you design your website so it’s easy for users to take action.

6 Exit Overlays That Convert More Than Others

technology

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

Why Site Speed Matters to CROs

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There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Either way, the point remains that first impressions are extremely important.

12 Must-Read Tips on Web Usability

Web usability tips

Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

Bootstrap: Design the Ideal Experience for Your Website

Bootstrap-feature

Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is