Why Site Speed Matters to CROs

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There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Either way, the point remains that first impressions are extremely important.

12 Must-Read Tips on Web Usability

Web usability tips

Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

Bootstrap: Design the Ideal Experience for Your Website

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Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

The Dynamics of Screen Size and Resolution for Conversion

Screen Resolution Stats

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. You see, all CRO comes down to one, simple goal: to let people do what they want on your website as simply, smoothly, and as best they can. In other words, to get them to click. And to get them to click, you […]

Using Customer Insights To Give People What They Want

Happy funny people with balls. Isolated over white background.

One of the biggest problems conversion optimizers are facing today is their inability to properly utilize customer insights to provide a personalized and unique user experience. Today’s consumers crave a personal touch and usually become loyal

3 Easy-to-Fix Errors Killing Your Conversions Right Now

usability errors

Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably do even better. But let’s take a step back from tweaking (not to be confused with twerking — although you should probably step back from that too) for conversions for a moment, […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

Online banking concept

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

The Conversion Optimization Guide to User Intent

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]