The 12 Top Live Chat Software Solutions Reviewed for 2015

top live chat software review

It has already been shown time and time again that live chat software increases conversion rates. But equally important is how intuitive it is for chat operators to use, and how responsive it is to both visitors and customers seeking more information or needing help with an order. A poorly designed, awkward and clunky chat […]

Tell Stories That Convert: How to Add Narrative to Your Site


Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

Highway by night

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by another 40%.

The Science of a Powerful, Clickable Call to Action

science of cta 590

Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA.

Top 5 Usability Mistakes Killing Your Conversions

usability responsive

Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work. For conversions to occur, it’s important that you design your website so it’s easy for users to take action.

6 Exit Overlays That Convert More Than Others


Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

Why Site Speed Matters to CROs

site speed 2 - feature

There’s an old adage that a woman decides whether or not she’s interested in a man 30 seconds after meeting him. A study in 2010 actually suggests that this figure is closer to 3 minutes. Either way, the point remains that first impressions are extremely important.

12 Must-Read Tips on Web Usability

Web usability tips

Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

Bootstrap: Design the Ideal Experience for Your Website


Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

The Dynamics of Screen Size and Resolution for Conversion

Screen Resolution Stats

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. You see, all CRO comes down to one, simple goal: to let people do what they want on your website as simply, smoothly, and as best they can. In other words, to get them to click. And to get them to click, you […]

Using Customer Insights To Give People What They Want

Happy funny people with balls. Isolated over white background.

One of the biggest problems conversion optimizers are facing today is their inability to properly utilize customer insights to provide a personalized and unique user experience. Today’s consumers crave a personal touch and usually become loyal

3 Easy-to-Fix Errors Killing Your Conversions Right Now

usability errors

Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably do even better. But let’s take a step back from tweaking (not to be confused with twerking — although you should probably step back from that too) for conversions for a moment, […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

Online banking concept

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

The Conversion Optimization Guide to User Intent

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

9 Simple Yet Effective Tips to Capitalize on Eye-Tracking Insights

eye beauty tracking

You might think you’ve made the best website, product design or advertising campaign of all time. At the end of the day, however, it really doesn’t matter what you think. Instead, it matters how your customers respond. In this light, understanding how your customers view your websites, advertisements and product designs can be integral to […]

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]

What’s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

Dissecting Popup Anatomy: What Works & What Hurts Your Bottom Line

popup anatomy

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s more annoying than something getting in your way, interrupting your research, FORCING you to take time out just to close a window. Or worse—signing up for an email list you don’t care about just to keep reading. Sure, […]

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

Personalized Landing Pages: Key to Customer Satisfaction & Conversion

personalized landing pages

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could […]

Winning The War Against User Anxiety and How to Increase Conversions


Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing […]

7 Simple Design Tweaks That Send Conversions Through the Roof

© Brian Jackson -

There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising. You name it. But all of this is in vain if you’re not getting enough people to buy from you. So you gather your team on Skype and start strategizing. […]

Make Your Business Website Unforgettable with These 12 Tips


Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the […]

The Emotional Journey: Moving Customers Toward the Sale

website conversion feature img

This is the fourth article in a five-part series on website conversion. To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true. ~Nigella Lawson Merchants long ago realized that the act of purchasing is an emotional experience. The emotional level rises throughout the shopping […]

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]


When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

Eye Tracking 101: How Your Eyes Move on a Website

eye tracking

Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to shine light on new and/or […]

10 Ways to Speed Up Your Website – and Improve Conversion by 7%

speed up your website

Think the speed of your website doesn’t matter? Think again. A 1-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (source: Aberdeen Group) Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement to their site speed. (source: Amazon) […]

3 Unconventional Ways to Boost E-Commerce Traffic & Sales

checkout pages

Online marketing is a complex and ever-changing world. As new media platforms emerge and technology advances, people interact with the web in new and diverse ways. And while this can make it a challenge to run an online e-commerce business, it doesn’t have to be overwhelming. There are many ways to improve upon your strategies […]

Responsive Web Design: 6 Tips to Improve Performance and UX


2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver a consistent experience across different screen resolutions. Here’s why. Web visitors expect a similar experience regardless of the device they are using. Therefore, if a person visits your site and it is not optimized […]

Phostir: The Traffic Light Usability Testing Tool

Phostir testing tool logo

Can a traffic light system help you troubleshoot and resolve web usability issues? That’s what Phostir promises. It was recently featured in our roundup of web usability tools and I decided to take it for a full test drive to see how it worked. Let’s get one thing out of the way early. The name […]

When Fear-Based Marketing Stops Working, Try This Instead


If you have any copywriting training, you’ve probably been taught to find the emotional “pain button” of your prospect … and push it until they’re practically begging for your solution. While this technique is actually quite effective to capture attention and get sales, if you’re using it too much, you may be hurting your repeat […]

23 New Resources on Optimizing for Mobile

mobile devices

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in […]

Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

5 Tricks for a More Sharable, More Engaging Website

people sharing puzzle pieces

Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other. There was little or no […]

Website Navigation: 4 Tips for Maximum Usability

website navigation

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss […]

21 (Mostly) Free Web Usability Tools You Can’t Do Without


What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. When it comes to web usability the acknowledged guru—a term that’s […]

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

7 Top Live Chat Software Solutions Reviewed


Update: We’ve created a new article for 2015/2016 on this topic. Please visit: You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]

Understanding The User Experience

user experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based on definitions I compile from a Google search, UX describes the individual perception, thoughts, and responses with respect to a product, system, or service. It’s how we feel and think about, and how we perceive […]

5 Key Principles Of Good Website Usability

local search

It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less […]

How To Diagnose Costly Website Problems For Just $29

Diagnose Website Problems

Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter For as little as $29 (and often within a couple of hours of ordering) you will receive a video of a real person […]

What Is Information Architecture (IA) And How Can It Increase Sales?

What Is Information Architecture

What is Information Architecture (IA)? Here is the boring schoolbook definition… IA is the categorization of information into a coherent structure that people can understand quickly. Translation:  IA helps people find stuff on your website. It connects people to the content they’re looking for at a particular point in time. Solid IA takes into account […]

7 Reasons Your Bounce Rate Is High (And how to reduce it)

Reasons Your Bounce Rate Is High

Are you seeing high bounce rates on your website? The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page.  High bounce rates are not always a bad thing.  After all, if your site visitors are finding exactly what they need on the page […]

Get The Action You Want On Your Website Using These Four Visual Cues


Not seeing the action you want on your website? If you’re not leading your website visitors to take specific actions, they’ll just randomly browse through your pages, look at odd text and icons, then leave without buying anything. The good news is that, if you carefully direct your user’s experience through your site, you can […]

How To Design Mental Models That Create a Superior User Experience


“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the […]