Create Raving Fans on Social Media in 4 Easy Steps

raving fans

Newbies to social media often point to their number of followers as the success target for using it in their marketing campaigns. However, given the fact that there are many services out there that will let you purchase followers, that doesn’t really seem like a legitimate standard, right? So, what’s the true standard of social […]

Hashtag Marketing 101: Keyword Research in the Social Media Era

research marketing3

The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the sun, it’s quite natural hashtag […]

It’s Time to Get Google+ (14 Tips for 2014)

Getting started with Google+

Sorry, but Google+ isn’t going away. In fact, some might say it’s become inescapable, as the big G busily integrates it into everything. That’s why it’s essential to learn how to use this key network for building your brand. Here are 14 tips that not only help you “get” Google+ but also master it. Image: […]

4 Easy Steps to Measure Your Social Media ROI

analytics 2

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending just six hours per week […]

14 Social Media Trends for 2014

trends

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream. You might say social media […]

One Tweak That Can Transform Your Social Media Marketing

one tweak

Social media made the promise of giving brands and organizations a chance to get closer to their customer. Yet today we still see thousands of consumer complaints, questions and inquiries going overlooked and unanswered. What’s with that? Obviously, brands are missing out on hundreds of engagement opportunities every single day. Every month, LeadSift conducts a […]

9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star

tools

Whether you’re using it for sharing content, responding to followers, keeping up-to-date with the news or having fun, Twitter is an essential part of most marketers’ social media arsenal. But it gets even better when you manage your Twitter interactions with third-party tools. There are dozens of them, including Hootsuite, ManageFlitter, Untweeps and (my personal […]

7 Social Marketing Tactics To Launch A Product

Hand launching paper airplane

New product launches are an art and a science. Once you’ve created your product, it needs to be sold, and before selling the product, it has to be made visible to your prospective buyer. The challenge, of course, is how to do that. But these days, with nearly one in four people worldwide using social […]

5 Ways to Make a Splash with Social Customer Service

water

Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even use it for customer service. In fact, 2013, over 62% of brands are responding to social questions. But is that a good way to go? Should brands use Twitter or Facebook […]