Customer Engagement Tactics That Go Beyond Tweets & Shares

diamond rings of different colors

Looking for a quick solution to customer engagement? Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results.  As much as you focus on blogging, producing videos, and publishing […]

Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement


Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated love, hate and even parody!

Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years


When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling […]

How to Win Customers and Influence your Followers [Infographic]


We’ve all heard the mantra, put your marketing message where your prospects will see it. But do we take the time to understand our prospects? Or do we make a lot of off-base assumptions? According to Technorati’s 2013 Digital Influence Report, we may be missing the mark. Take a look at this infographic, revewing the findings […]

Everything You Need to Know to Promote Your Business with Facebook Offers


You’ve likely seen Facebook Offers pop up in your news feed from major businesses offering various discounts and coupons for their products. What you may not have realized is that Facebook Offers aren’t just available to major brands — you can use them whether you’re selling a product or not. Interested? Here is everything you […]

10 Examples and 3 Tools: How to Win with New Rules for Facebook Timeline Covers


Remember all of the rules and restrictions that came along with the new Facebook Timeline covers? You couldn’t include anything in your Timeline cover photo related to pricing, contact information, calls to action, or even encourage people to like your page. Scrap that. Now, the guidelines for your cover photos state that it must be […]

21 Resources to Help You Rock SlideShare for Marketing


Move over PowerPoint – your day is done! It’s time to make way for SlideShare, the online presentation tool acquired by LinkedIn last year. While many content marketers have been focusing on Twitter and Facebook, using infographics or making flashy presentations with a variety of online tools, there’s one online resource that has quietly gained […]

How To Increase Online Sales Through Facebook Gifts


Facebook Gifts is a relatively new feature that allows businesses to offer up their products as gifts which can be purchased by Facebook users for their friends. This can be a great way to increase both your business’s exposure and sales through Facebook. In this post, we’re going to look at why you should try […]

5 Ways To Pay For Twitter Exposure


When it comes to social advertising, most of what you hear about is Facebook. Then a little about LinkedIn. But not much about Twitter. If you want to boost the visibility for your tweets, here are five ways to make it happen plus the pros and cons of each. As a disclaimer, note that you […]

3 Dashboard Tools That Measure Social Media Engagement


Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s happening? Instead of being flooded by social media data, you need to surf the wave. That’s where engagement dashboards come in. Here are three tools worth considering: If you’re mainly […]

Top 7 Social Media Fails of 2012 (And What You Can Learn From Them)


Social media marketing is full of opportunity and danger. As you will see, things can get out of control in a hurry as big brands lose their tight-fisted grip over their communications to employees, outsourced firms and customers. Here are some of the most memorable campaigns that left their respective companies picking up the PR pieces. […]

Is The Quest For ROI Killing Social Media Marketing?


Social media marketers:  we have a problem. Business owners don’t know what to believe about social media marketing.  And, as the saying goes, a confused mind always says no. Some of the data points from IBM’s Black Friday report are stunning. Shoppers referred from social networking sites such as Twitter, Facebook and YouTube accounting for […]

3 Must-Try Rockstar Video Marketing Ideas


Thinking of launching a video marketing strategy? Not sure where to start?  Here’s three inexpensive ideas for video marketing for your inspiration. These video marketing ideas are (1) conversion-driven, (2) awesome for customer engagement, (3) exceptionally creative, and (4) approaches that you can replicate with even a small business budget. 1. Wrappled: Solve a Customer […]

Does Traffic From Twitter or Facebook Generate More Email Subscribers?


Here at The Daily Egg, we like to use data to drive our decision making. Here’s the question: Should I be committing more time to Twitter or Facebook? For this blog, there are two main goals: Increase sign ups for the Crazy Egg software free trial Increase email subscribers Today, we are going to look […]

A Round Up Of Social Sentiment Tools For Every Budget

social sentiment tools cost

People are talking – millions of them.  And it’s being archived. The socially connected world is like a humongous focus group providing terabytes of rich data every second. Is it really possible to know how the market feels about you, your brands, your products and services? Yes.  It’s called social sentiment and it’s a hot […]

7 Outstanding Example Presentations Using Prezi


Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]

How To Get Started With Google+ Hangouts


Whether you want to meet, chat or broadcast, Hangouts are the killer feature of Google+. And since they will eventually integrate all of Google’s previous messaging apps, it’s a good time to learn how to leverage this technology for your business. But before you get to the Hangouts themselves, there are a couple of areas […]

How To Get Click-Through Traffic on the Social Web

Click Through Traffic Social Web

Getting clicks is getting harder and harder but when done properly, the social web can create traffic and conversions for your business. Allow me to illustrate… This morning I ran across this in my Twitter feed: Three minutes later I was registered for the webinar. 8 words. 1 link. The first step in getting clicks […]

How to Customize the Design of Your Social Media Profile

Customize Social Media Profiles

When it comes to social media networks, you typically have to work with a very standard template and format which can sometimes make it difficult to express your brand image. But there are places on certain networks that you can get creative. Here are four top social networks and the places you can customize graphics, […]

6 Reasons To Use Buffer to Schedule Your Tweets on Twitter


Chances are, you’re a busy person who wants to keep their Twitter account updated with great tweets. But you don’t want to take a break every hour or so to post them to your account. This is where Buffer comes in. Buffer is a Twitter app that allows you to add tweets to be sent […]

A Content Marketer’s Quick and Dirty Guide to Killing It with Google+


I hate it when people make predictions about the outcomes of events with an air of certainty. Stock market. Super Bowls. Weather. Because when it comes to making predictions, our rate of success usually stinks. This is why I was rolling my eyes when Brian Clark announced back in January that Google+ will become a tool […]

20 Creative Ways Brands Are Using Pinterest


Pinterest has quickly become one of the top referring traffic sources for retailers. Many brands have leveraged the capabilities of this popular social network through a number of key techniques. How does one go about getting their content re-pinned on Pinterest?  We’ll explore a few popular brands and see how they are maximizing the potential […]

How to Convince Your Clients To Use Social Media


As a marketing professional, one of your toughest challenges will be explaining to your clients why they need to be on social media. While it’s great to boast about the standard social media factoids like 901 million active members on Facebook or 140 million active users on Twitter, your clients will need something that applies […]

13 Brands Using Pinterest The Right Way


You’ve probably heard of the pinboard-styled social photo sharing website, Pinterest by now. This content sharing service allows members to “pin” images, videos and other objects to their pinboard and keep for inspiration. While clothing, home decor and recipes dominate the site, inspirational quotes, infographics and humor are also popular topics for users to add […]

8 Stunning Facebook Landing Page Designs (And why they work)


One of the best things about Facebook Pages is the ability to have a customized landing tab. This piece of your fan page will be what new visitors to the fan page see, and it can help you increase conversions from your fan page in the form of additional likes. How is a like on […]