Facebook Ads vs Google Adwords – the Facebook Targeting Advantage

google v facebook ads

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages. At first glance, they look pretty […]

Facebook Hashtags: To Use or Not to Use… That’s the Question

facebook hashtags - placeit

The blog at CrazyEgg got a question from a reader recently, wondering about Facebook hashtags. The reader wanted to know if it was worth using them and, if so, could we shed some light on the topic. I was curious too, so I did a little research. A quick search for “hashtags on Facebook” brings […]

Integrate Your Website & Facebook with These 7 eCommerce Apps

ecommerce - placeit

When you think of Facebook, the word “e-commerce” doesn’t generally come to mind. What if you could engage your customers on Facebook, not just on a social level, but on a shopping one too? The good news is that there are plenty of high quality, tightly-integrated Facebook ecommerce apps that can bring the ease of […]

3 Can’t-Miss Tips for Optimizing Social Media Content

SMO - Social Media Optimization 3D Concepts

When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it comes to social media marketing, “what everyone else is doing” can be good information. It can help you know what’s working and what’s not—so you can develop your strategy without […]

How To Set and Run a Hashtag-Driven Twitter Chat

twitter chat

Tweetchats are pretty much the best thing ever: the way of both utilizing a fairly recent form of social media, while incorporating an all-but-dead concept of communication (the chatroom), it gives us the best of old and new, then and now. A Twitter chat is a logical extension of your hashtag marketing strategy because any […]

4 Simple Steps to Better Facebook Marketing Results

social media

Having trouble engaging your fans on Facebook? Don’t worry, you’re not alone. According to research conducted at the Ehrenberg-Bass Institute for Marketing Science, out of the top 200 brands on Facebook, only one brand has an engagement rate higher than 2%, and only 10% of those brands have an engagement rate higher than 1%. Especially […]

How to Create Your Own Online Marketing Adventure

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

Referrals are Not Enough: How Buyers Evaluate Professional Services

Services Theme

How do prospects evaluate you as a professional services provider? Lots of firms will give you a familiar answer: references and referrals. But as savvy marketers know, the web is increasingly a cornerstone for professional services buyers. Buyers have more ways than ever to find information, and they are using those tools more and more […]

Hashtag Marketing 102: 16 Best Hashtag Marketing Tools

hashtag series feature img

Hashtag marketing is a primary method of getting word out and reaching new channels. Events, Twitter profiles, trending topics, marketing campaigns and more can be covered by a single hashtag, which can now be used on sites all across the web. In my last Crazy Egg article, I took a look at how hashtags are […]