Google Hummingbird: Do We Need to Change our Approach to SEO?

man looking at laptop with binoculars

It is not that Google was the only search engine back in the days of Lycos, AltaVista, and Direct Hit. What sky-rocketed Google beyond other search engine was its ability to produce highly relevant, crawler-based results, thanks to its algorithms. Google makes more than 100 updates to their algorithm annually—most never noticed by marketers and […]

What To Do When Google Keyword Planner Gives You Zeros for Your Keyword + City Name

conceptual image of earth and a gear

You know that moment, when you’re trying to find out how many people search for “banana stand Balboa Island,” but Google Keyword Planner gives you a “-” under “Avg. monthly searches”? Not to worry. There’s “always money in the banana stand.” You might not own a banana stand, but if you’re reading this you probably […]

Google Carousel for Local Search: How to Get Your SMB Prepared

spinning carousel

You may have noticed over the past few months that Google has changed the way it displays local results for some of the more major categories. This new feature is called a Google Local Carousel and it works just as one would assume—a carousel at the top of your screen full of different results. No, […]

Stop Trying to Rank for Keywords! Use the Dandelion Theory Instead


Richard Jacobs is an attorney marketing specialist and author of 2 books… Secrets of Attorney Marketing Law School Dares Not Teach and But I Only Had 2 Beers! Truth Talk From Over 25 DUI Lawyers. While his focus is primarily on attorney marketing, Rich has done SEO and PPC for clients in a number of […]

Are You Unknowingly Using Bait-and-Switch Marketing?


It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

Targeted Keyword Research (without Google’s Keyword Tool)


Keywords are the most important components of any website. They play a critical role in search engine optimization (SEO)—getting your website ranked high in search results and found by human users. Of course, since Google announced the demise of its Keyword Tool, it’s an even bigger challenge. You can spend a lot of money hiring […]

The Essence of SEO: What Is High-Quality Content?


In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how […]

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

digital love: Google and users

Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it out for the affection of singles looking for love online? Well, of the 170 companies who’ve had ads running for the keyword “online dating” over the last 3 months, there […]

SEO in the Age of Penguin 2.0 and Hummingbird: You’re Doing It Wrong

Google Penguin - feature

Everything you learned about SEO five years ago is wrong. Heck, everything you learned about SEO before last year is wrong too! That’s because 2012 was the year of the Penguin—the Google Penguin, that is. Earlier this year, Penguin got an update and Penguin 2.0 went live. And now we have Hummingbird. If you want to find […]