10 Simple Steps to Optimize Your Web Pages for Search

Http and Magnifying Glasses

We’re nearing the mid-year mark. Are you satisfied with your website’s performance? If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions. Sound good? Review and implement the 10 factors listed below, and you’ll set a strong foundation for […]

The Shifting SEO Landscape in 3 Infographics

seo

If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]

Don’t Rock Your SEO When Redesigning Your Website

egg head

Optimizing your website takes a lot of time and energy, so it’s important that you don’t let all of your efforts go to waste when it comes time to revamp the layout and design of your site. Just because you want things to look nicer does not mean you want to start over when it […]

How to Create Your Own Online Marketing Adventure

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

How Search Is Changing: 4 Ways To Stay Ahead in SEO

seo_surp

The world of SEO has changed… and continues to change. As I’ve discussed before (see my personal rant), one can no longer rely upon cutesy SEO tricks to scam their way to the top of search engines. In fact, in a few years it may even be passé even to talk about “search engines.” There […]

Content Marketing: The Lost Art of Post Tags and Categories

tags and categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

Your SEO Problems May Have Nothing to Do With Your Website

seo feature

Whether your business is small, big, been around for ages or just starting out, a well-optimized website is one of your best marketing investments. But have you noticed? SEO isn’t always fool proof. Sometimes, no matter how smart your tactics, you simply can’t make it to a page-one ranking in the SERPs. Well here’s the […]

Changes in SEO: What You Need to Know in 2014

Highway by night

The way we approach search engine optimization was altered forever in 2013. Reflecting back on all the changes in SEO, the question must be asked: “What will happen in 2014?” Based on analysis from experts, gradual updates from 2013, and what employees at Google have had to say, we can make a decent projection about […]

Bloggers: Start Blogging About ‘Big-Ticket’ Keywords

big-ticket

If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news. But are you sure your keyword strategy is working for the long haul? Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the […]