How to Create Facebook Ads that Cost Less and Convert More

facebook ad clip

So you’ve decided to start advertising on Facebook instead of Google because you’ve heard of the cheap costs per click. You get more traffic at a lower rate. Sounds like a no-brainer, right? Except it isn’t. Many people simply treat a Facebook ad campaign like a Google ad campaign and then get frustrated when it […]

Google Display Network Targeting: Your Guide to Better Results (Part 3)

Pay per click

But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7 potential Google Display Network targeting tactics. In this 3rd (and final) segment of this series, we look at a few more ways that are not as commonly known or used… yet may be some of […]

Advanced Tips for Targeting Prospects on Google Display Network (Part 2)

gdn - placeit - feature

In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where you target specific websites you want your ads to appear on Well, those are just the tip of the iceberg. In this article, […]

Your Guide to Targeting Prospects on Google’s Display Network (Part 1)

google display network - placeit

Think Google AdWords is just about targeting people who perform searches on Google? Think again! Google Search is just part of the puzzle. In fact, there are FAR more Impressions, Clicks and, possibly, Conversions waiting for your business on Google’s Display Network (GDN). Source: The GDN is a huge network of websites—from the New […]

Lessons We Can Learn from Top PPC Advertiser Strategy Changes

proof in advertising

Last March, we looked at the top advertisers battling it out in Google AdWords for the hyper competitive keyword “acne treatment.” With AdWords (and online marketing in general) being a constantly changing game, I thought we’d take a look at how things have changed over the last year. And, more importantly, see what lessons we […]

Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

young girl playing tennis

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making […]

Are These Maid Services Cleaning House on AdWords?

Depressed Housekeeper

It seems new cleaning companies are popping up every day as we get busier and busier and more people decide they don’t want to clean their own toilets (as one of my friends eloquently put it… “hiring a maid is much cheaper than hiring a psychotherapist!”). Using a spy tool, I checked out which companies […]

May I Take Your Order? Choosing the Right Approach to PPC

Pasta with tomatoes and basil

Promoting your website is a lot like staring at a menu with everything from salads to steak and finally deciding you want pasta. Deciding which tactics and channels to use is a victory in and of itself. But having made those decisions, you aren’t done yet… Do you want fettuccini alfredo or penne with marinara? […]

How to Run Your AdWords Campaigns Like a Major League Baseball Organization – And Win

Baseball and Bat on a dark background

Yes, keywords, ad copy, bid prices and landing pages are important in AdWords. But how much thought have you given to how to organize your AdWords campaigns? It’s an important question that a lot of advertisers don’t think about—but should. Why? Because a poorly organized campaign will, at best, cost you money. At worst, it’ll […]