How to Get the Only Marketing Education that Matters

direct marketing

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university. Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comments. A […]

Advocate Marketing, Disruption & Trends to Watch [Interview]

Cyberspace

In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]

Looking after the Geese: Influitive and Advocate Marketing [Interview]

goose

About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition. […]

5 Tips for a Fresh Website

fresh-website

As you probably know, the Internet is a constantly growing and evolving media platform. New information replaces old information on a daily basis. In fact, today alone, 109,426 .com domain names have been registered! That’s a lot of new content pouring on to the Web. This influx of new websites is a great reason to […]

The Truth About B2B Lead Gen: What Really Works

get more leads 2 - placeit

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious […]

8 Tips for Raising Prices Without Customer Backlash

raise prices

As you work to increase your conversion optimization, what are you really aiming for? More profits, right? If that’s that case, pricing your products is a necessary consideration when optimizing your sales funnel. What’s especially tricky is when you need to raise your prices. Do it right and your customers will barely notice or care. […]

Referrals are Not Enough: How Buyers Evaluate Professional Services

Services Theme

How do prospects evaluate you as a professional services provider? Lots of firms will give you a familiar answer: references and referrals. But as savvy marketers know, the web is increasingly a cornerstone for professional services buyers. Buyers have more ways than ever to find information, and they are using those tools more and more […]

Secrets of Hyper-Responsive Customers & High-Profit Product Launches

profitable product launch

Dr. Glenn Livingston, who holds a Ph.D. in Clinical Psychology, has to be one of the most prolific internet marketing guys around. You could probably get the equivalent of a Ph.D. in marketing and psychology just by studying the 100s of emails, articles, videos, etc., he’s put out over the years (and, of course, actually […]