Are You Unknowingly Using Bait-and-Switch Marketing?

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many...

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It’s Easy To Promise The Impossible (Lessons from Fra...

The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my...

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Improve Content Strategy with an Editorial Calendar: 14...

If you need a tool that helps with strategy, organization and project management, then an editorial...

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Selling With Video: A Video Interview

Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and...

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The Potential and Pitfalls of Personalization

Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want...

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When Fear-Based Marketing Stops Working, Try This Inste...

If you have any copywriting training, you’ve probably been taught to find the emotional “pain...

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Are You Using Quora in Your Social Strategy? 8 Tips to ...

Quora is like the mature, authoritative big brother of Yahoo Answers. On this platform, users can...

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Storyselling: When Your Customers Don’t Want to B...

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of...

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The Ultimate Guide: What Is Online Radio and How Does I...

These days, content marketing is the golden goose, helping brands build traffic and sell more. For...

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