Use This Single Word To Craft Magically Persuasive Offers

magic-wand

Answering the question “why” is extremely important in marketing. Customers are constantly asking it, and giving them answers is very important for the sales process. Let me explain with a story. Recently, I was shopping at Target with my wife. She loves the store, like most women, so this was a farily usual experience. But […]

$0 to $100K in One Year: eCommerce Insights From Steve Chou

steve-chou

From $0 to over $100,000 in profit in just one year. That’s what Steve Chou and his wife were able to accomplish when they started Bumblebee Linens, an e-commerce site that sells handkerchiefs and linens for special occasions. The site has grown double and triple digits ever since. Steve also runs a popular blog, MyWifeQuitHerJob.com, […]

6 Ways To Improve Your Website With Google Webmaster Tools

improve-website-google-webmaster-tools

If you aren’t using Google Webmaster Tools, then you’re missing out on a valuable and (more importantly) free tool that offers a lot of features that can help you improve your site for search engines as well as visitors. Here are just a few areas you can improve using Google Webmaster Tools. Not Set Up […]

5 Conversion Rate Optimization Experts Critique an ESPN Landing Page

espn-landing-page

Does ESPN get it right with their Fantasy Football landing page? This is the landing page I arrived on after clicking on a Google Adwords Ad that appeared from the query ‘play fantasy football.’ Have a look at the landing page and what our Crazy Egg Conversion Optimization experts had to say.  And, leave your […]

10 Recurring Appointments On The Sales Minded Webmaster’s Calendar

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Whether you are a full-time webmaster or a small business owner that dons the webmaster hat along with many others, these are some activities you will want to conduct on a regular basis. The activities discussed in this post are Some of these activities should be conducted every week.  Others every month and a few […]

A Step By Step Guide To Creating a Google+ Business Page

kill-it-google-plus

Nearly every business has a Facebook and Twitter page in place – perhaps even a Pinterest page, but don’t forget about Google+. Google+ can serve as a useful social media method, not just for its social capabilities, but for its search capabilities. Unlike Facebook, Google+ combines search and social – ultimately aiding your SEO. To […]

5 Easily Corrected Website Design Mistakes Revealed By Eye Tracking Studies

web-design-specialist-well-rounded

Website design that generates leads and sales does more than look pretty. Websites that affect the bottom line understand how site visitors are interacting with their website.  The following five mistakes are simple to correct and aren’t a matter of my opinion. They’re backed by recent research and eye-tracking studies. Let’s dive right in. 1 […]

[Contest] Win A Crazy Egg Pro Account and Website Optimization Book

Website Optimization Contest

Ok.  Fasten your seatbelts. We’ve got prizes for folks interested in conversion. Here are the prizes: Four [clever] winners will win a copy of the brand spanking new Website Optimization: An Hour A Day by Rich Page ($22 value). This is an outstanding book.  And it’s not just me who thinks so.  This book got […]

How Google Remarketing Just Got Even More Remarkable

google-remarketing

Imagine walking into a pet store one weekend to find an assortment of heart-meltingly cute puppies up for adoption. You’re very tempted to bring one home with you but manage to get out of the store with just the package of fish food you originally came in for. You move onto to other things and […]

Use This “Powerful” Marketers Thesaurus To Electrify Your Writing

simple-website-changes-increase-conversion

Wait a minute.  The title of this article paints the wrong picture. We aren’t just talking about writing blog posts or sales copy. All of the following can be improved with this marketer’s thesaurus: Email subject lines Presentation titles Event names Video scripts Podcast scripts Any time you are communicating with other humans, this thesaurus […]

4 Ways To Use Facebook Advertising for Increased Social Exposure

facebook-ads

When it comes to paying for ads to gain more exposure for your business online, Facebook advertising is probably the easiest to use and not quite as costly as other cost per click options. In this post, we are going to look at four different Facebook advertising options to promote: A website A Facebook page […]

5 Simple Ways to Use Storify to Build Your Brand

ways-to-use-storify

So. You’ve got your blog. You’ve got your Twitter. You’ve got your Facebook and your Google+. You’re set, right, to build your brand? To wow people with your brilliance and show them what you can do? Not so fast. While those social media platforms are essential to building a brand online, the one thing that […]

5 Common Copywriting Mistakes That’ll Turn Prospects Against You

common-copywriting-mistakes

It was amazing how quickly my feelings changed toward that baby. On a stunning spring morning I opened the blinds in the living room to let the sunshine spill into the house and something caught my eye. Not more than 10 feet away from the house was a tiny baby bunny, maybe 2 months old, […]

Is Concealed Contact Information Costing You Conversions?

contact-information-conversions

The location and formatting of the contact information on your website seems like a trivial matter. That is, unless you are a restaurant, a hotel, a mechanic shop or any number of other businesses that rely on inbound calls and emails to drive sales and leads. Failing to provide quick access to contact information is […]

6 Variables To Test On Your Call-To-Action Buttons

call-to-action-buttons

We’ve talked about several ways to use images to improve conversion rates before, but perhaps no image is quite as significant in boosting clicks and conversions like the call-to-action button. Done right, the call-to-action button can act as a visual attention-getter that, when paired with a compelling offer, gets people eager to act. But some […]

The 9 Psychological Tricks That Make Visitors Convert

big-shot-blogger

The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, […]

14 Experts Review The Effectiveness of Freshbooks Home Page

review-of-freshbooks-home-page

Freshbooks is cloud based invoicing, expense tracking and time tracking software. They have a youthful, dare I say ‘fresh’ brand. And they understand the power of good design and landing page optimization.  This is evident by the fact that the home page we are reviewing today has already been replaced by a new version. The […]

4 New Google Analytics Features Every Marketer Should Know About

new-google-analytics-features

When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by most marketers and small businesses. Here are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions. Dashboards for […]

10 Beautiful Website Color Palettes That Increase Engagement

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Is the color scheme you’ve chosen for your website triggering a desired response? Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise, but the skilled designer understands the importance of evaluating a color scheme based on the meanings of the color in relation to the product/service being […]

The Finicky Toddler’s Guide to Boosting Conversions

boosting-conversions

Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That leaves about 5 food options that she’ll willingly eat without making a fuss. What I’ve discovered in trying every trick in the book to inject some variety into her diet […]

How George Lucas Would Write The Story Of Your Company

star-wars-about-page

Good stories sell. If you look at your website analytics it will likely prove it.  You will find that one of the most visited pages on your website is your “About” page or its equivalent. In fact, if you are able to track it, you will likely find that many of your buyers visit your […]

Sober Web Experts Can’t Focus On The Wine Spectator Home Page

review-of-wine-spectator-home-page

We have mixed reviews on the online version of the classy magazine, Wine Spectator. One thing is clear though, this website has a lot of information to communicate to its audience.  From wine ratings to classes to print and online subscriptions. How well the website communicates this information is up to our Crazy Egg experts […]

How Compelling Is Your Website’s Copy? A Simple, 4-Step Checklist

compelling-web-copy

While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or the call-to-action button is positioned effectively–we often neglect the copy. We figure we’ll hire someone to write that. And cross our fingers that he or she knows how to seduce […]

Pretend You Are a Mute Salesman and 3 Other Tips to Help Your Landing Page Convert

reasons-to-use-wordpress

We all love to see a beautiful landing page. The design, the colors, the grid. But beauty alone isn’t going to make that landing page sell. In fact, a beautiful landing page may actually suck at converting visitors to subscribers or paying customers. To make it sell you need something more. You need to use […]

6 Important Web Design and Usability Trends Sparked By Pinterest

how-web-designers-use-pinterest

Everyone wants the Pinterest look. The visual bookmarking turned social networking website is currently having the same effect on web design that a certain hairstyle from Friends had on the hair industry and Apple’s revolutionary engineering had on product design. For those who are still somehow unaware of what Pinterest is, it’s an online pinboard […]

[Checklist] 10 Elements Every ECommerce Website Should Conversion Test

checklist-test-ecommerce-website

One of the most frustrating things about website conversion testing is figuring out what to test. Although every website is different, ECommerce websites share some common elements that should always be tested. These elements have proven to affect sales on an eCommerce website regardless of the products or services being sold. Note that in all […]

6 Secrets of Buzz-worthy Marketing Content

buzz-marketing

What is buzz marketing, anyway? Buzz marketing is the concept of creating promotional campaigns that get people talking about your brand. The goal is to create marketing materials that generate buzz from word of mouth. Instead of paying for one person to see your ad, each person you reach goes on to tell 10 or […]

How To Get Buyers To Take Action With A Strange But Effective Concept

get-online-buyers-to-take-action

That’s the goal, right?  We want buyers to take action.  The action of buying. But it’s not easy.  Time-starved, highly caffeinated Internet surfers are a tough crowd to pin down.  In most cases, you need them to take action now or they vanish. But here is the strange part, and hear me out here… Perhaps, […]

How To Cash In On The 5 Reasons People Buy Products Online

reasons-people-buy-products-online

Why do people buy products online? eCommerce sales worldwide rose to over $600 billion in 2011. But consumers won’t simply buy anything from anybody online.  Products with a big price tag and things that are perishable are among the most difficult types of items to sell online.  Not to mention products that people want to […]

9 Ways To Turn Web Video Into Your #1 Sales Tool

video-drive-sales

According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More importantly, 60% of B2B marketers plan to spend more on content marketing in the next year. As interest in content marketing continues to rise, so does interest in video as […]

The #1 Conversion Mistake Most Websites Make

conversion-mistake

Internet marketing is challenging. Unlike a physical sales process where salespeople talk face to face with customers, internet marketing requires businesses to do everything through a website. You can’t ask customers questions to see where they are in the sales process, and you don’t have the luxury of treating each customer differently based on their […]

6 Reasons Search Engine Traffic Will Flee Your Website

ppc-seo-traffic

There is a reason that traffic from search engines is hard to please.  Six reasons actually. When a site visitor arrives after being referred by a friend or family member in an email or from Facebook, we call it Referral Traffic.  It’s a warmer lead then the folks that come in cold from Search Engine […]

The 100% Avoidable Reason People Say “No” To Your Online Offer

sell-from-computer-screen

Here’s the problem: You aren’t there to persuade them.  Your personable charm, small talk and neatly pressed shirt have no impact on the sale. The prospect, alone and safe from high-pressure sales people, stares at your web page — credit card in hand. What makes them say ‘yes?’ Hold your horses, here is a better […]

3 Landing Page Testing Barriers And How To Overcome Them

Overcoming Landing Page Testing Barriers

So, you’re not testing. You aren’t looking at heat map data like Crazy Egg provides.  You aren’t running Google Website Optimizer. And, I think I know why.  If you aren’t testing, I am going to go out on a limb and say that it is because of one of the three barriers below. Barrier 1:  […]

Why Landing Page Videos Lead To Phenomenal Results

landing-page-videos

Your customers have an attention span of 8 seconds. A goldfish has a 9-second attention span. You have 8 seconds to make a first impression with your landing page. Once you have their attention, you need to maintain it every 8 seconds (that’s approximately every 20 words). So, how do you communicate your product benefits […]

How Picking Up Women Can Make You a Better Copywriter

better-copywriter

This article may get me in trouble at home. But since I have a very understanding wife (who will hopefully never read this), I’d like to tell you about two of the best marketing books I’ve read in the last few years. The catch is they’re not about marketing at all. They’re about picking up […]

What You Can Learn From 15 Product Based Startup Websites

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Startups by default need to put a lot of care and attention into their websites to attract interest from both potential customers and investors. They need to quickly answer the question, “What’s in it for me?” so making a positive first impression is paramount. For a startup, your product is heavily tied to your website! […]

The 7-Step Guide for Creating an Effective Web-Ready Logo

creating-a-logo

There is nothing more important than your identity. Your logo is the visual identity of your business that reflects and represents everything you are.  It is of immense importance and value to your business even if it does not have a numerical ROI. But, unfortunately, logo design is still an underrated business aspect that is […]

5 Valuable Insights Even Klout Haters Can Gain From Klout Scores

learn-from-klout-scores

There is a major love / hate relationship amongst social media users when it comes to services like Klout that measures a user’s online influence. So today, I don’t want to necessarily focus on your score, or the fact that the network creates an account for anyone regardless of whether they want it. Instead, I […]

7 Visual Design Tips and Tricks that Boost Conversion

reasons-to-use-wordpress

Your visitors have ADD. Well, not literally but they do share some characteristics with people who suffer from ADD (Attention-deficit disorder): They are inattentive, easily distracted, don’t like to do things right away and forget all about coming back. All of which spell doom for your landing page. It’s not just your fault though: The […]

6 Ways To Use Images To Increase Online Conversions

web-design-specialist-well-rounded

The age old adage ‘a picture speaks a thousand words’ is still as relevant today as ever. As we shop, connect, and socialise online, our main communication mode is visual, so using images becomes key to getting your message across. Pictures can convey a story, emotion or solution in a matter of seconds; they can […]

Did Google Get It Right With This Google Drive Product Launch Video?

google-drive

Look out DropBox.  Here comes Google Drive. In late April, Google launched Google Drive, a cloud file storage and sharing service that competes with the likes of DropBox. As with most of their products, the launch was with little fanfare. No widespread use of television, radio or print.  No Google Drive billboards. The news spread […]

The Best Advice You’ll Ever Receive on Becoming a Big Shot Blogger

big-shot-blogger

Ever wanted a fool-proof way to build a blog that people can’t ignore and will flock to even if they don’t want to?

Is Your Landing Page Copy Outsmarting Your Prospects? Use This Free Tool To Find Out

reading-level-landing-page

The readability of your landing page copy is critically important. If the prospect that is reading your copy can’t understand it, there is…

13 Experts Lay The Smackdown on the PRWeb Home Page

pr-web

The verdict is in. And it was virtually unanimous.  PRWeb, one of the largest distributors of press releases on the web, needs to go to work on their home page. Each expert critiqued the PR Web home page independently and virtually all of them gave it a “thumbs down.” Take a look and add your […]

How to Use Power of Remarketing to Improve Conversion Rates

remarketing-retargeting

Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

Wanna Guess Which 2012 Presidential Candidate Wants Your Email Address the Most?

Presidential Campaign Online Marketing

Let’s do a little test: Take a look at Mitt Romney’s website. If you visited this page, what would you do? Would you hand over your name and email addy?  Or hit the back button? What I Love and Hate about Romney’s Landing Page The tight-fisted, hard-nosed marketer in me likes the landing page. Forty […]

20 Amped Up Musician Websites That Keep Fans Engaged

musician-websites

Many musicians put their soul into their music, and it’s only appropriate that this energy be carried over to their website. While this is an artists chance to put their best foot forward and get viewers interested in their music, they should tread lightly when it comes to flash-based websites, splash pages, and music that […]

9 Website Strategies (Besides Testimonials) for Proving Your Way to More Sales

proving-your-way-to-higher-sales

“Why should I believe you?” There are a lot of questions going through a prospect’s mind when they come to your website. And this is one of the biggies you have to answer (and answer well!) because your prospects are… Numb from being slammed by hundreds of marketing messages each day. Pissed off because they’ve […]

The Problem with Personalization: Are Local Ads Hitting Too Close to Home?

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We like coupons and deals. We see the benefits. But are online marketers crossing the line? A recent study by Pew has revealed that while U.S. based consumers like targeted local search results, daily deals and coupons from their area, nearly 75% of them feel that tracking their searches and delivering contextual ads is a […]