Use This “Powerful” Marketers Thesaurus To Electrify Your Writing


Wait a minute.  The title of this article paints the wrong picture. We aren’t just talking about writing blog posts or sales copy. All of the following can be improved with this marketer’s thesaurus: Email subject lines Presentation titles Event names Video scripts Podcast scripts Any time you are communicating with other humans, this thesaurus […]

4 Ways To Use Facebook Advertising for Increased Social Exposure


When it comes to paying for ads to gain more exposure for your business online, Facebook advertising is probably the easiest to use and not quite as costly as other cost per click options. In this post, we are going to look at four different Facebook advertising options to promote: A website A Facebook page […]

5 Simple Ways to Use Storify to Build Your Brand


So. You’ve got your blog. You’ve got your Twitter. You’ve got your Facebook and your Google+. You’re set, right, to build your brand? To wow people with your brilliance and show them what you can do? Not so fast. While those social media platforms are essential to building a brand online, the one thing that […]

5 Common Copywriting Mistakes That’ll Turn Prospects Against You


It was amazing how quickly my feelings changed toward that baby. On a stunning spring morning I opened the blinds in the living room to let the sunshine spill into the house and something caught my eye. Not more than 10 feet away from the house was a tiny baby bunny, maybe 2 months old, […]

Is Concealed Contact Information Costing You Conversions?


The location and formatting of the contact information on your website seems like a trivial matter. That is, unless you are a restaurant, a hotel, a mechanic shop or any number of other businesses that rely on inbound calls and emails to drive sales and leads. Failing to provide quick access to contact information is […]

6 Variables To Test On Your Call-To-Action Buttons


We’ve talked about several ways to use images to improve conversion rates before, but perhaps no image is quite as significant in boosting clicks and conversions like the call-to-action button. Done right, the call-to-action button can act as a visual attention-getter that, when paired with a compelling offer, gets people eager to act. But some […]

The 9 Psychological Tricks That Make Visitors Convert


The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, […]

14 Experts Review The Effectiveness of Freshbooks Home Page


Freshbooks is cloud based invoicing, expense tracking and time tracking software. They have a youthful, dare I say ‘fresh’ brand. And they understand the power of good design and landing page optimization.  This is evident by the fact that the home page we are reviewing today has already been replaced by a new version. The […]

4 New Google Analytics Features Every Marketer Should Know About


When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by most marketers and small businesses. Here are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions. Dashboards for […]

10 Beautiful Website Color Palettes That Increase Engagement


Is the color scheme you’ve chosen for your website triggering a desired response? Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise, but the skilled designer understands the importance of evaluating a color scheme based on the meanings of the color in relation to the product/service being […]

The Finicky Toddler’s Guide to Boosting Conversions


Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That leaves about 5 food options that she’ll willingly eat without making a fuss. What I’ve discovered in trying every trick in the book to inject some variety into her diet […]

How George Lucas Would Write The Story Of Your Company


Good stories sell. If you look at your website analytics it will likely prove it.  You will find that one of the most visited pages on your website is your “About” page or its equivalent. In fact, if you are able to track it, you will likely find that many of your buyers visit your […]

Sober Web Experts Can’t Focus On The Wine Spectator Home Page


We have mixed reviews on the online version of the classy magazine, Wine Spectator. One thing is clear though, this website has a lot of information to communicate to its audience.  From wine ratings to classes to print and online subscriptions. How well the website communicates this information is up to our Crazy Egg experts […]

How Compelling Is Your Website’s Copy? A Simple, 4-Step Checklist


While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or the call-to-action button is positioned effectively–we often neglect the copy. We figure we’ll hire someone to write that. And cross our fingers that he or she knows how to seduce […]

Pretend You Are a Mute Salesman and 3 Other Tips to Help Your Landing Page Convert


We all love to see a beautiful landing page. The design, the colors, the grid. But beauty alone isn’t going to make that landing page sell. In fact, a beautiful landing page may actually suck at converting visitors to subscribers or paying customers. To make it sell you need something more. You need to use […]

6 Important Web Design and Usability Trends Sparked By Pinterest


Everyone wants the Pinterest look. The visual bookmarking turned social networking website is currently having the same effect on web design that a certain hairstyle from Friends had on the hair industry and Apple’s revolutionary engineering had on product design. For those who are still somehow unaware of what Pinterest is, it’s an online pinboard […]

[Checklist] 10 Elements Every ECommerce Website Should Conversion Test


One of the most frustrating things about website conversion testing is figuring out what to test. Although every website is different, ECommerce websites share some common elements that should always be tested. These elements have proven to affect sales on an eCommerce website regardless of the products or services being sold. Note that in all […]

6 Secrets of Buzz-worthy Marketing Content


What is buzz marketing, anyway? Buzz marketing is the concept of creating promotional campaigns that get people talking about your brand. The goal is to create marketing materials that generate buzz from word of mouth. Instead of paying for one person to see your ad, each person you reach goes on to tell 10 or […]

How To Get Buyers To Take Action With A Strange But Effective Concept


That’s the goal, right?  We want buyers to take action.  The action of buying. But it’s not easy.  Time-starved, highly caffeinated Internet surfers are a tough crowd to pin down.  In most cases, you need them to take action now or they vanish. But here is the strange part, and hear me out here… Perhaps, […]

How To Cash In On The 5 Reasons People Buy Products Online


Why do people buy products online? eCommerce sales worldwide rose to over $600 billion in 2011. But consumers won’t simply buy anything from anybody online.  Products with a big price tag and things that are perishable are among the most difficult types of items to sell online.  Not to mention products that people want to […]

9 Ways To Turn Web Video Into Your #1 Sales Tool


According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More importantly, 60% of B2B marketers plan to spend more on content marketing in the next year. As interest in content marketing continues to rise, so does interest in video as […]

The #1 Conversion Mistake Most Websites Make


Internet marketing is challenging. Unlike a physical sales process where salespeople talk face to face with customers, internet marketing requires businesses to do everything through a website. You can’t ask customers questions to see where they are in the sales process, and you don’t have the luxury of treating each customer differently based on their […]

6 Reasons Search Engine Traffic Will Flee Your Website


There is a reason that traffic from search engines is hard to please.  Six reasons actually. When a site visitor arrives after being referred by a friend or family member in an email or from Facebook, we call it Referral Traffic.  It’s a warmer lead then the folks that come in cold from Search Engine […]

The 100% Avoidable Reason People Say “No” To Your Online Offer


Here’s the problem: You aren’t there to persuade them.  Your personable charm, small talk and neatly pressed shirt have no impact on the sale. The prospect, alone and safe from high-pressure sales people, stares at your web page — credit card in hand. What makes them say ‘yes?’ Hold your horses, here is a better […]

3 Landing Page Testing Barriers And How To Overcome Them

Overcoming Landing Page Testing Barriers

So, you’re not testing. You aren’t looking at heat map data like Crazy Egg provides.  You aren’t running Google Website Optimizer. And, I think I know why.  If you aren’t testing, I am going to go out on a limb and say that it is because of one of the three barriers below. Barrier 1:  […]

Why Landing Page Videos Lead To Phenomenal Results


Your customers have an attention span of 8 seconds. A goldfish has a 9-second attention span. You have 8 seconds to make a first impression with your landing page. Once you have their attention, you need to maintain it every 8 seconds (that’s approximately every 20 words). So, how do you communicate your product benefits […]

How Picking Up Women Can Make You a Better Copywriter


This article may get me in trouble at home. But since I have a very understanding wife (who will hopefully never read this), I’d like to tell you about two of the best marketing books I’ve read in the last few years. The catch is they’re not about marketing at all. They’re about picking up […]

What You Can Learn From 15 Product Based Startup Websites


Startups by default need to put a lot of care and attention into their websites to attract interest from both potential customers and investors. They need to quickly answer the question, “What’s in it for me?” so making a positive first impression is paramount. For a startup, your product is heavily tied to your website! […]

The 7-Step Guide for Creating an Effective Web-Ready Logo


There is nothing more important than your identity. Your logo is the visual identity of your business that reflects and represents everything you are.  It is of immense importance and value to your business even if it does not have a numerical ROI. But, unfortunately, logo design is still an underrated business aspect that is […]

5 Valuable Insights Even Klout Haters Can Gain From Klout Scores


There is a major love / hate relationship amongst social media users when it comes to services like Klout that measures a user’s online influence. So today, I don’t want to necessarily focus on your score, or the fact that the network creates an account for anyone regardless of whether they want it. Instead, I […]

7 Visual Design Tips and Tricks that Boost Conversion


Your visitors have ADD. Well, not literally but they do share some characteristics with people who suffer from ADD (Attention-deficit disorder): They are inattentive, easily distracted, don’t like to do things right away and forget all about coming back. All of which spell doom for your landing page. It’s not just your fault though: The […]

6 Ways To Use Images To Increase Online Conversions


The age old adage ‘a picture speaks a thousand words’ is still as relevant today as ever. As we shop, connect, and socialise online, our main communication mode is visual, so using images becomes key to getting your message across. Pictures can convey a story, emotion or solution in a matter of seconds; they can […]

Did Google Get It Right With This Google Drive Product Launch Video?


Look out DropBox.  Here comes Google Drive. In late April, Google launched Google Drive, a cloud file storage and sharing service that competes with the likes of DropBox. As with most of their products, the launch was with little fanfare. No widespread use of television, radio or print.  No Google Drive billboards. The news spread […]

The Best Advice You’ll Ever Receive on Becoming a Big Shot Blogger


Ever wanted a fool-proof way to build a blog that people can’t ignore and will flock to even if they don’t want to?

Is Your Landing Page Copy Outsmarting Your Prospects? Use This Free Tool To Find Out


The readability of your landing page copy is critically important. If the prospect that is reading your copy can’t understand it, there is…

13 Experts Lay The Smackdown on the PRWeb Home Page


The verdict is in. And it was virtually unanimous.  PRWeb, one of the largest distributors of press releases on the web, needs to go to work on their home page. Each expert critiqued the PR Web home page independently and virtually all of them gave it a “thumbs down.” Take a look and add your […]

How to Use Power of Remarketing to Improve Conversion Rates


Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

Wanna Guess Which 2012 Presidential Candidate Wants Your Email Address the Most?

Presidential Campaign Online Marketing

Let’s do a little test: Take a look at Mitt Romney’s website. If you visited this page, what would you do? Would you hand over your name and email addy?  Or hit the back button? What I Love and Hate about Romney’s Landing Page The tight-fisted, hard-nosed marketer in me likes the landing page. Forty […]

20 Amped Up Musician Websites That Keep Fans Engaged


Many musicians put their soul into their music, and it’s only appropriate that this energy be carried over to their website. While this is an artists chance to put their best foot forward and get viewers interested in their music, they should tread lightly when it comes to flash-based websites, splash pages, and music that […]

9 Website Strategies (Besides Testimonials) for Proving Your Way to More Sales


“Why should I believe you?” There are a lot of questions going through a prospect’s mind when they come to your website. And this is one of the biggies you have to answer (and answer well!) because your prospects are… Numb from being slammed by hundreds of marketing messages each day. Pissed off because they’ve […]

The Problem with Personalization: Are Local Ads Hitting Too Close to Home?


We like coupons and deals. We see the benefits. But are online marketers crossing the line? A recent study by Pew has revealed that while U.S. based consumers like targeted local search results, daily deals and coupons from their area, nearly 75% of them feel that tracking their searches and delivering contextual ads is a […]

You Might Not Be the Kind of Person Who Can Use This Copywriting Trick


No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of being on the other side…the exclusive side. We all want to stand out as special, significant and superior in some way. We want to be treated like royalty. A rock […]

5 Pro Tips for More Effective Blog Post Headlines


If you want your blog posts to get noticed, it’s important to learn how to write attention-grabbing headlines. Many people think that headline writing is a guessing game, but that’s not true. There’s an art and a science to writing better headlines, and studying techniques that the pros use is one of the best ways […]

5 Ways To Generate Sales From A Beautiful But Ineffective Website


I’ve seen it happen too many times. An aspiring entrepreneur thinks that as long as he has a beautiful website, he’ll be able to sell his products to the entire world. All it takes is an internet connection and a website that looks great. The problem with this, of course, is that it’s not true.  […]

25 Exciting And Effective Infographic Designs


We have already discussed the essentials and rules of great infographic design and now it’s time to see those tips at work! Here are 25 outstanding infographics from all over the Internet that embody everything that makes data visualization so exciting and effective. Tell us which ones are your favorites (and why) and feel free […]

7 Ways To Craft A Consistent Social Media Brand


While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your branding. The following are seven tips and examples of how to consistently portray your brand across multiple social media networks. 1 – Grab Your Brand Name If you’re just starting out, try to grab the […]

Why the Landing Page of the 2011 App of the Year Is Just “Okay”

Landing Page Analysis of Instagram

Ever walk into a sushi bar with your date and think twice about staying? I mean, the wallpaper is old, the music is creepy, the wait staff doesn’t notice you and the place looks abandoned. If that was me, I’d look at my wife, grab her arm and march right out of there. Online that real-world […]

How To Create The Winning Angle For Your Content Every Time


 Wondering what to write about? If you are, you aren’t alone. Countless bloggers wonder the same thing as they sit in front of a blank screen and wait for inspiration to strike. It’s an important question, after all; what you write about will determine whether your post will be read and shared, or sit in […]

11 Successful AdWords Ads and Why They Crush the Competition


You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking of course about those little ads you see whenever you do a search on Google. Some businesses are able to phenomenally successful AdWords ads while others have failed miserably. Ultimately, […]

How To Create a Slam Dunk Mobile App (Inspired By March Madness)


We pay lip service to “designing for the end user” and “creating a better experience for users.” But we don’t always execute. If you are designing a mobile app, there is no question more important than the following: “What missions will my end user be trying to accomplish using this application?” Make a list.  Prioritize […]