3 Rarely Used Guarantees That Will Boost Your Sales

guarantee2

Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling. They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for. (And they would be right) In this article, I do […]

How to Become a Visible Expert in Your Industry

visible expert - feature

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]

Make Your Business Website Unforgettable with These 12 Tips

Unforgettable-Featured

Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the […]

How to Get the Only Marketing Education that Matters

direct marketing

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university. Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comments. A […]

Advocate Marketing, Disruption & Trends to Watch [Interview]

Cyberspace

In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]

Looking after the Geese: Influitive and Advocate Marketing [Interview]

goose

About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition. […]

5 Tips for a Fresh Website

fresh-website

As you probably know, the Internet is a constantly growing and evolving media platform. New information replaces old information on a daily basis. In fact, today alone, 109,426 .com domain names have been registered! That’s a lot of new content pouring on to the Web. This influx of new websites is a great reason to […]

The Truth About B2B Lead Gen: What Really Works

get more leads 2 - placeit

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious […]