You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]
How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to a trickle? Either way, I’m sure you’ll want to increase your conversion rate. I know I do. Over the past few weeks I’ve been unhappy with the conversions on my […]
In SaaS, customer retention is everything. In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you’re most cost effective strategy is to…you guessed it…hang on to those customers! Existing customers are where the big spending happens. According to Groove, […]
Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.
If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]
Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed […]
On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in […]