Measure Marketing ROI: Proving Value When It Can’t Be Measured

measuring the impossible

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things are different. Let’s look at […]

Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

Super car at race circuit

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising and marketing messages a day. As I write, I’m in New York City and I probably see well over 5,000 messages during my waking hours. Here in the Big Apple, […]

The Psychology Behind Free Shipping: Does It Work?


Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult with a client on their e-commerce site. Because free shipping is so widespread, one would think that it’s the only way to do e-commerce. I wondered… Is free shipping really […]

Magnify Your Marketing Mojo with Memes – Here’s How


Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]

Can Social Data be an alternative to Third-Party Cookies?

Oil Pump Under Hot Sky

Cookies, the tiny bits of data sent from a website and stored in a user’s web browser is at the core of the digital advertisement industry. The way it works is this: Every time you visit a website, your web-browser sends the cookie information back to the server, notifying them of your browsing patterns. This […]

Marketing for Sales: 7 Fixes to Help You Close the Deal

hammer and nails on top of a tree stump

The bottom line of marketing IS the bottom line. Sure, you want to build a relationship with your customers but you also want to make some money, right? If you want to close the deal and encourage customers to buy, then start by fixing these seven areas. Image credit: Howard Dickins 1. Upgrade Your Website […]

Marketing Automation: How to Talk 1-on-1 With Your Prospects

two kids talking on a tin phone

Late last summer, I was having lunch with my friend Chris. He’s a world-class SEO guy who literally tests out dozens of different tools, platforms and software packages a month looking for the true gems that can give his clients a leg up on the competition. So when he started telling me about one of […]

How To Add 80%+ To Your Bottom Line Without Adding New Customers

Profits Ahead

Here’s an intriguing question. What if you could increase your bottom line revenue this year by 80% or more… … without adding any more customers than you’re already getting? You might be looking at that, thinking it’s some kind of marketing gimmick. Maybe you think it’s simply not possible. Maybe you’ll keep reading just to […]

It’s Time to Thaw Out Your Ice-Cold Marketing Strategy: 8 Hot Tips

snow feature

It may be cold outside, but that doesn’t mean that your marketing strategy has to remain frozen. Here are 8 things you can do to thaw it out and get the most from marketing in 2014.

It’s Not Too Late! Marketing Resolutions to Make in 2014

paper and pens for list making

Happy New Year! (a few weeks late) Have you made your resolutions yet? What are they? To eat healthier or go to bed earlier or run a marathon? If so, I’m completely on board. But resolutions shouldn’t start and end with food, fitness and overall health. Be sure to focus on your marketing too. Let’s […]

Guaranteed Success: How to Find Your Target Market So Content Sticks


You hear it all the time: “find your target market and create interesting content.” But there’s a severe lack of useful material on identifying and deconstructing target markets to create sustainable online content campaigns. This is either because: A) Everyone already understands how to find their target market or B) Few people are really identifying their target […]

How To Stop Customers From Cheating On You With Your Competitors

shopping woman gives a wave goodbye

As someone who works with all types of entrepreneurs in literally dozens of different industries and categories, I’ve come across a plethora of pain points that we all face. One of those is understanding WHY customers leave us. You probably already know the 3 main reasons customers will stop doing business with one company and […]

15 Can’t Miss Resources on Video Marketing & Video SEO

video marketing

If there’s one thing for certain as we move into 2014, it’s that video marketing is huge. So it’s important for marketers to get a grip on exactly what this means for their content strategy. Here’s a roundup of recent resources on video marketing to ensure that you can use this tactic effectively in the […]

Get in Your Customer’s Head and Increase Conversions

listen to increase conversions

Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it might be a little frustrating, you know reminiscing makes her happy so you smile and nod. Her words go in one ear and out the other… But, if you listen […]

Does Your Marketing Have Personality? Why It’s Important and How to Do It

nerdy woman

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going to visit a website and/or visit a store. If I get to a store and the sales assistants are generally bored and disinterested, I’m walking out. If I visit a website and I get zero information about the […]

Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

3 Unconventional Ways to Boost E-Commerce Traffic & Sales

checkout pages

Online marketing is a complex and ever-changing world. As new media platforms emerge and technology advances, people interact with the web in new and diverse ways. And while this can make it a challenge to run an online e-commerce business, it doesn’t have to be overwhelming. There are many ways to improve upon your strategies […]

A Warning to Ecommerce Startups: The Future of Online is Offline

customer engagement

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the future of commerce. As we entered the information age, we were going to free ourselves from the shackles of brick and mortar, and virtual reality imagined by science fiction writers […]

Crazy Egg’s Hard-Boiled Guide to Holiday eCommerce

holiday guide

Have you ever wished you could have a direct, easy-to-follow guide to improve your site and increase conversion rates over the holidays? The race to grab the attention of your best customers is on, and by starting early, you can reap the financial rewards of holiday shopping readiness. Thankfully, we can help. Introducing the…

Need Exposure? 4 Simple Ways to Get More Social Influence


When you own any kind of business, your success depends on increasing your social influence or gaining exposure. It’s a no-brainer, really… With more exposure, more people see what you have to offer. That equals more potential customers… And more sales. Now, there are a lot of techniques for increasing your social influence, but I’d […]

Influence Marketing: It’s a Tribal Thing

tribe of elephants

Watch Discovery Channel much? There are always these programs where a cheetah (or another predator) stalks a lone baby elephant or gazelle at the back of the larger group. But if that herd turns around and works together, you’d better believe the cheetah will be running in the other direction. What does this have to […]

The Holidays Meet Mobile: 3 Ways to Boost Conversion

shopping bags

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online 58% will compare prices 58% […]

How to Kill Your Frankenstein-Like Marketing Campaign Today


“It’s alive!” Or is it? Just because your marketing campaign has as many parts as Frankenstein’s monster, that doesn’t mean it’s working. In fact, you may be stretched way too thin. It’s something that happens to many marketers, especially with new social media sites and promotional channels springing up every day. If you have created […]

Do Emotions Sell? Or Are They Just Entertainment?

emotions sell

Most of us don’t like over-hyped sales pitches. We avoid used car salesmen…. We fast forward through commercials…. We exit sales pages that appear to scream at us. But what about emotional advertising? The other day I saw an ad in Facebook. Not a paid ad in the sidebar. It was in my stream with […]

Are You Unknowingly Using Bait-and-Switch Marketing?


It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

It’s Easy To Promise The Impossible (Lessons from Frankenweenie)


The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my childhood—and it got me thinking about a mistake marketers often make. Before I reveal this marketing mishap, let me share what happened in the film that brought it to mind. In the film, a young boy’s dog—aptly named Sparky—gets run […]

Improve Content Strategy with an Editorial Calendar: 14 Free Downloads

editorial calendar

If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as editor of a monthly trade magazine, our annual editorial calendar helped us define the overarching themes we would be covering each month. And our paper-based monthly calendar (hey, it was […]

Selling With Video: A Video Interview

selling with video

Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and strategies have been featured in Selling Power magazine, Newsweek, The New York Times and Entrepreneur magazine. He’s also been featured as a guest on Fox News and CNBC. Mason also knows video. Video has been at the forefront of his […]

The Potential and Pitfalls of Personalization


Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and how you communicate that value […]

When Fear-Based Marketing Stops Working, Try This Instead


If you have any copywriting training, you’ve probably been taught to find the emotional “pain button” of your prospect … and push it until they’re practically begging for your solution. While this technique is actually quite effective to capture attention and get sales, if you’re using it too much, you may be hurting your repeat […]

Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right


Quora is like the mature, authoritative big brother of Yahoo Answers. On this platform, users can ask questions, tag them by a number of self-defined categories, and answer. Plus, there’s no longer the issue of getting dubious answers from rockerdude3628—users are required to verify their names and can add bylines identifying their expertise in the […]

Storyselling: When Your Customers Don’t Want to Be Sold

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]

The Ultimate Guide: What Is Online Radio and How Does It Work?

online radio

These days, content marketing is the golden goose, helping brands build traffic and sell more. For most brands, content means blog posts, ebooks and infographics. But don’t ignore this powerful form of content: online radio. What is it? How does it work. I’ll answer these questions and more in this post. What is online radio? […]

6 Examples of Stunning Product Photography (And How to Use Them)

product photography

Improving sales and increasing conversion rates are about much more than just websites and user experiences.  Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]

5 Things You Must Do Before Executing Your Digital Strategy


You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing landscape. Today we will look at  five things you must do before developing a digital strategy that drives meaningful and measurable results. Too many marketers start with channels, not a solid plan. If […]

Selling to Millennials: 3 Must-Have Conversion Tactics

selling to millennials

What’s with young people these days? We’re relentlessly critical, wear flip-flops to work, and aspire to change the world. It’s an understatement to say that we have a bad rap, and the good old Internet has gone so far to call us narcissistic. Some of us would rather watch cat videos than read the news. […]

How to Be a Crowdsourcing Rock Star (The Easy Way to Go Viral)


You’ve heard of crowdsourcing content, I suppose. But have you given any thought to how well it can work to build community and help you go viral? As a content creator, I knew it was a good way to create content. But I hadn’t given it much thought to its ability to go viral—until my […]

Why Your Marketing Is a Losing Battle (and What to Do about It)

marketing can be a losing battle

Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a hard time believing that it’s yawn-inducing and way too corporate. Then, worried about the fact that it’s getting you little to no results, you start experimenting with it. And you […]

The 80/20 of Sales & Marketing: How to Work Less and Earn More

web design trend

Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts. But do you REALLY understand its true power to transform your sales and marketing efforts. Bestselling author and AdWords guru Perry Marshall spent the last 10 years exploring 80/20 on […]

What 7 Legendary Copywriters Can Teach Us About Web Copy


It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

Hypnotic Marketing Using Instagram


In this article I am going to show you how I built an Instagram account to a few thousand cult followers in a few months. The exciting part? It is easy to do and you can literally create a following in a few months.

The Business Blogger’s Guide to Dealing with Content Theft

content theft

It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

No More Guesswork: 5 Website Formats Proven to Get Results


Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

Run A Better Guest Blogging Campaign: 7 Things NOT to Do

puzzle piece with key

Is guest blogging still a good marketing tactic? It depends on who you ask. According to Social Media Today, it’s “the most powerful and ethical form of link building.” Businesses have found it to be a great way to get the word out about a product or service—and build brand authority and exposure at the same time. […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

Selling Sunlamps in the Sahara: The Formula for a Powerful Offer

business hand holding earth

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good, they could sell sunlamps in the Sahara—or ice cream to the penguins!” My travels have not taken me to the Sahara but I’m extremely confident that when I finally take my Saharan adventure, I’m not going to run into someone selling […]

Talking Salesmanship: John Carlton on the Art of Feeding a Hungry Crowd

People shaking hands in a real estate transaction

You may bristle at some of the ideas covered in this interview. If you do,  it’s a really good sign you need to pay extra close attention. Why? This interview digs into one of the most important (yet distasteful to many) concepts you have to understand to be a successful marketer: Salesmanship. And there’s truly […]

4 Optimization Pros Critique an HP Landing Page

web design trend

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom of a customer email. Click […]

Curation for Inspiration: Tips for Marketers

content curation

Content curation was one of the big buzzwords of 2012. Halfway through 2013, people are still talking about it. But what exactly is content curation and how can it help you as a marketer?