3 A/B Testing Pitfalls to Avoid

When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things...

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Start A/B Testing Today with 5 Simple Steps

It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points...

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How to Choose the Right Testing Software For Your Busin...

If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that...

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13 Ways to Battle Shopping Cart Abandonment and WIN

What is the biggest drain on your profit potential? If you sell online, it could easily be shopping...

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A Valuable Marketing Lesson from Scottish Politics

On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The...

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Why Customer Value Optimization Trumps Conversion Optim...

If you’ve been in the online marketing world for any length of time, you’ve probably...

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So You Won An Award? Now What?

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home...

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3 Rarely Used Guarantees That Will Boost Your Sales

Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers...

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How to Become a Visible Expert in Your Industry

This story is familiar for many professional services firms: You know your firm is full of experts....

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