Ethical Urgency: The Conversion Optimizer’s Secret Weapon

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“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn Official (@OfficialJimRohn) March 6, 2015 Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new. Urgency is […]

How to Set Up Your First Retargeting Campaign

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You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]

What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages

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How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to a  trickle? Either way, I’m sure you’ll want to increase your conversion rate. I know I do. Over the past few weeks I’ve been unhappy with the conversions on my […]

Make an Emotional Connection for Lifelong Customers and Rabid Fans

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Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]

27 SaaS Customer Retention Strategies You Need to Be Using Today

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In SaaS, customer retention is everything. In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you’re most cost effective strategy is to…you guessed it…hang on to those customers! Existing customers are where the big spending happens. According to Groove, […]

How Not to Scare Customers with Recurring Billing

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“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or some interminable spiral of debt. Don’t forget:

7 Unlikely Places to Get More Personal Brand Exposure

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Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

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If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

7 Paths of Persuasion: How to Easily Generate the Buying Impulse

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Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed […]