4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market

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Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing channel that we have available email has an ROI of 4,300% email is the second biggest acquisition channel, right behind organic search email has more active users than all the […]

Is Email Personalization Still a Conversion Clincher?

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Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

How to Write the Perfect Email That Gets Opened and Clicked

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With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is no easy trick. So in […]

2014 Holiday Email Marketing Tips

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For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This […]

How to Quickly Convert Trial Users Into Paying Customers

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Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a […]

Is Technology Impacting Your Email Conversion Rate?

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It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

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We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

How to Inspire Email Opt-ins in 5 Seconds or Less

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With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in […]

4 Ways To Grow Your Email List And Boost Conversions By Over 50%

Email Marketing. Magnifying Glass on Old Paper.

Experts all over the web swear by building your email list. After all, entire businesses have been built off the back of email marketing. And it all sounds so straight forward in the beginning. Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hordes to sign up. […]