7 Steps to a High-Converting Email Marketing Campaign


“The money’s in the list!” Marketing gurus croon.  But just creating a simple opt-in form and hoping that “if you build it, they will come” is not enough to base a solid email marketing campaign on.  You need real, proven, actionable steps that not only attract subscribers, but get them to stay – and act […]

8 Little Known Ways to Avoid The Email Spam Filter


You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter. The list of criteria for what constitutes spam is growing and more savvy software is being developed to protect people from unsolicited emails. Make no mistake, spamming is wrong, but it doesn’t take a […]

8 Email Marketing Metrics That Matter


When it comes to email marketing, there are key numbers you should be watching. These numbers can prevent you from paying more than you should have to for your email service, sending emails that might get sent to the spam filter, and, in general, angering your subscribers. Screenshots in this post are taking from a […]

How To Create Better Email Campaigns with MailChimp’s AB Split Testing Tool


Email campaigns are an important part of the marketing mix for any business; you can keep your subscribers engaged with new services, sell products or build followers. If you’re going to invest time and resources into developing a subscription list and delivering content regularly, you want to be sure your subscribers are sitting up, paying […]

Four Dating Mistakes Email Marketers Should Never Repeat


Back in the day, I was a dating fool. From my first middle school dance through the high school mixers, college frat parties and the post-graduate bar scene, I broke just about every rule – not because I was some rebel. No, I just didn’t get it. It’s a wonder I ever got married. Now, […]