What The Queen Can Teach You About Email Marketing

queen and email marketing

In the UK there’s a quaint tradition of relatives applying for a congratulatory card from the Queen when family members reach their 100th birthday or diamond wedding anniversary. Even though tens of thousands of these cards are sent out every year – the cards use recipients’ full names and birthdays/anniversaries, so they really do look like the […]

Emojis and Emails, a Match Made in Heaven (Maybe)

emoji-email 590

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

14 Tips for Improving Your Responsive Email Design

responsive smart phone

If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to work perfectly on mobile?

The A/B and Cs of Email Campaign Testing

ab testing emails feature

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]

What To Do When Your Audience Is On The WRONG Platform

man screaming at computer

You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user […]

Drive Revenue by 33% with This Oft-Forgotten Email

03 - emailmonks_transactionalemail_feature2

Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are automated, which is why they’re […]

3 Advanced Email Personalization Tactics You Can Use Today

mailchimp customer persona

Marketers and business owners seem to be well aware of the opportunity that personalization presents. According to a survey conducted by Forrester (with 100 B2C marketers participating), more than 94% of respondents said personalization plays an important role in helping them meet short-term goals and 97% say it is important for long-term objectives. That being […]

How to Create the Perfect Transactional Email


Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails provide far more opportunities than […]

List Building Case Study: How to Get 492% More Email Subscribers

conversion rates

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about it. You’d be wrong. You […]

Creative Unsubscribes: How to Minimize Opt-outs to Your Email List

emailmonks - creative unsubscribes feature

Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard to get it right. Even […]

5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

gears, techniques

Groove, self-depicted as “a simple alternative to Zendesk,” has made significant strides in growth in the past months, let alone the past year. While most companies I get the opportunity to collaborate with are really focused on growing, Groove has a refreshing focus on testing. Their meticulous attention to detail has helped drive dramatically quick […]

6 Email A/B Tests You Can Run Today (And Get Results)

Email Marketing. Magnifying Glass on Old Paper.

Email marketing is a huge part of my business success. I used email marketing to build my first business, and that got me using it for every single one of my business ventures since then. But here’s the thing about email marketing. It doesn’t just work automatically by virtue of your sheer brilliance. Instead, you […]

4 Shocking Email Marketing Studies That’ll Make You Change the Way You Market

Emailing concept illustration

Let’s just all get on the same page for a minute. Here’s what we already know about email marketing: email is the most powerful marketing channel that we have available email has an ROI of 4,300% email is the second biggest acquisition channel, right behind organic search email has more active users than all the […]

Is Email Personalization Still a Conversion Clincher?


Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

How to Write the Perfect Email That Gets Opened and Clicked

Emailing concept illustration

With 94% of internet users regularly checking their email accounts, it’s little surprise that marketers spend hours tweaking and optimizing their email campaigns. At Zopim we’re firm believers that email marketing is the lifeblood of any online business. But, putting together a strong email marketing campaign that converts customers is no easy trick. So in […]

2014 Holiday Email Marketing Tips

emailmonks_holiday-email-marketing feature

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This […]

How to Quickly Convert Trial Users Into Paying Customers

crazyegg email - placeit

Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a […]

Is Technology Impacting Your Email Conversion Rate?


It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

stubborn - placeit feature

We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

How to Inspire Email Opt-ins in 5 Seconds or Less

email subject lines

With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in […]

4 Ways To Grow Your Email List And Boost Conversions By Over 50%

Email Marketing. Magnifying Glass on Old Paper.

Experts all over the web swear by building your email list. After all, entire businesses have been built off the back of email marketing. And it all sounds so straight forward in the beginning. Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hordes to sign up. […]

3 Tactics You Can Implement Today for Higher Email Open Rates


Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with that increased budget, a lot of marketers are leaving conversions on the table. How? By not targeting customers. One size doesn’t fit […]

12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines

email subject lines

In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing campaign, your company doesn’t want to be overshadowed by newsletters and deals from other organizations. Your email marketing must be top notch.

Why Storytelling is the Key to Selling With Email

Can you hear me?

Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few years ago changed the way I, and many of my peers, approach conversion optimization. And his newsletter is one of just two marketing newsletters I pay for each month. In […]

Is This The Future Of Your Email Marketing Campaigns?

cat and dog

Not going to lie. 2013 was a hard year for email marketers. Google sent most of us to the Promotions tab, open/click rates apparently have fallen across the board, and many are wondering if email marketing is dying. Now, you could panic like everyone else… Or you can see this as an opportunity to innovate, […]

557 Email Subject Line Hacks to Get You Noticed in the Inbox

Computer data

Life is hard for an email marketer. Google smacks you down. Subscribers complain and flag you for spam. And people don’t even open the stupid thing they said they wanted just 30 seconds ago! What’s an email marketer to do?! STEAL! That’s what. Source What follows is a mega-list swipe file that links to some […]

16 Rules to Make Your Email Rock

Go! Go! Go!

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can test like crazy so you […]

How Email and Brussels Sprouts Can Make You a Better Marketer

brussel sprouts and email marketing

Tom Ruwitch is an Internet marketing pro who runs MarketVolt, a St Louis company that specializes in email marketing. Before starting MarketVolt, Tom helped plan and market the first online versions of the St. Louis Post-Dispatch. He also co-founded SportsHuddle.com, an internet startup that transformed how newspapers publish and market amateur sports statistics online and […]

Which Email Keywords Get the Highest Open and Click-Through Rates?

holiday decorations

We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]

3 Reasons Ecommerce Email Marketing isn’t Dead (And What This Means for You)

Review Email Marketing Services

Email. To many, this little word conjures images of dial-up Internet and AOL’s catchy “You’ve got mail!” quip from the ‘90s. Though this useful tool has been available for over a decade, don’t make the mistake of writing it off as an ancient and irrelevant marketing strategy just yet. Email marketing may be old, but […]

Improve Your Email Marketing With a Clean Prospect List

clean list

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]

Harness the Power of Your Customers for Better Email Marketing

email marketing

Email marketing may seem like a one-way street; after all, you’re the one who’s spending valuable time writing creative copy and building attractive layouts, right? Actually, you can collect plenty of content and information from your customers to enhance your email campaigns, spread the message, and obtain valuable feedback for fine-tuning. Here are 6 unusual […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

3 Advanced Email Marketing Strategies Guaranteed To Grow Your Business

advanced email tactics

Welcome back. In this final article in the email marketing series I’ve developed for you over the past few months, we discuss several advanced email marketing strategies you can put into use today. These are email marketing strategies almost nobody uses, yet can add a tremendous difference to your bottom line. But first, a recap […]

Perception Is Reality, and Other Marketing Truisms

marketing automation

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that may look like an arbitrary decision based on personal choice. To others it may appear to be a reaction to a few complainers. But random as it may look, there’s actually a lot of thought that goes into […]

3 Plug ‘N Play Email Templates You Can Use Today

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Over the past 6 articles, I’ve given you more in-depth email marketing information and value than you would normally get in most paid courses. At the time of this writing, this email marketing series has received… 92 comments 621 retweets 113 Google +’s I’ve also received several emails asking about my own email marketing services, […]

Building a Mixed-Media Campaign to Rock Customer Engagement

mixed-media campaigns

Have you noticed… Marketing is now synonymous with digital. Ten years ago, our conversations (usually circulated in print magazines) revolved around, “Do you have a website?” Now we want to know, “How much time do you give to social?” or “What are you doing to go mobile?” And we have those conversations in real time […]

How To Craft An Effective Email In 15 Minutes Or Less

Improve Email Campaigns

Welcome back to the 6th article in this 8-part series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which Email Marketing Service Is Right For You? 3) The Cold Hard Truth About Email Frequency 4) The 5-Step System For A Perfect Autoresponder 5) 3 Ways To Double Your Email Open […]

3 Ways To Double Your Email Open Rates

email marketing

Over the past 4 posts, we’ve covered a lot, including… Topic #1: Email Marketing:  What’s Working Today Topic #2: A Review Of The Best Email Tools And Who Should Use Them Topic #3: The Importance Of Email Frequency Topic #4: The 5-Step System For A Perfect Autoresponder I hope you’ve been enjoying the articles. And […]

The 5-Step System For A Perfect Autoresponder

Email marketing consistency

Welcome back to another article in this series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which Email Marketing Service Is Right For You? 3) The Cold Hard Truth About Email Frequency In the last article, we discussed the different between autoresponders and broadcast emails. In today’s article, we’ll […]

5 Killer Examples of Retention Email Marketing


Everyone sends newsletters these days and for good reason: they work. But what emails are you sending to specifically ensure your customers come back and buy again? None? Well, you’re not alone! Customer retention is a complex beast and understanding ways you can use email to increase your customer retention will lead to a direct increase in the […]

How 7 Businesses Improved Their Email Marketing Campaigns

Improve Email Campaigns

Although some marketers and analysts love to declare that “email marketing is dead” – nothing could be further from the truth.  Yes, the old-style of top-down, one way email communication is dead, and has been for some time. If you’re still struggling with a low open rate, a dismal click-through rate (CTR) or wondering “where […]

Email Marketing: The Cold Hard Truth About Frequency

Email Marketing Frequency

Email marketing frequency has been a heated topic for years now. Some people believe one thing, others another. In virtually every argument I’ve ever seen, the problem was that people try to take ONE stance. There is just one answer. One way of doing things. This, as you may have guessed, is absolutely the wrong […]

The One Email That Belongs in Every Autoresponder Sequence

Email Autoresponder Sequence

John Fancher is Perry Marshall’s “go-to” copywriter and has written for the Glazer Kennedy Inner Circle among many others.  John writes A LOT…both copy and music. He’s particularly well-known for his expertise in writing autoresponders and plays a big role in Perry Marshall’s Autoresponder Bootcamp training program (a course I’ve taken and can very highly recommend). […]

Which Email Marketing Service Is Right For You?

Review Email Marketing Services

In the first article of my 8-part email marketing series, I showed you why email is not only alive and thriving, but essential to the success of your business. This week, we’ll review the various email marketing services that are out there and the pros and cons of each. First, you should know that there […]

Email Marketing: What’s Working Today


If you’ve heard that “email marketing is dead”… you need to forget everything you’ve heard and pay attention for the next few weeks as I begin my 8-series column on email marketing. Since this is my first post on The Daily Egg, let me introduce myself. My name is Jeremy Reeves.  I’m a direct response […]

6 Email Marketing Software Reviews: Software For Every Budget


Looking for email marketing software that has all the features you want at the price you’re looking to pay? These are unbiased reviews of six email marketing providers for any budget ranging from free to enterprise email marketing solutions. Read through the reviews and decide which is best for your email marketing needs. 1. Constant […]

Does Traffic From Twitter or Facebook Generate More Email Subscribers?


Here at The Daily Egg, we like to use data to drive our decision making. Here’s the question: Should I be committing more time to Twitter or Facebook? For this blog, there are two main goals: Increase sign ups for the Crazy Egg software free trial Increase email subscribers Today, we are going to look […]

3 Essential Elements of Non-Annoying Email Outreach

Email Marketing Evolution

When it comes to getting the word out about your your content, promotion cannot end with a tweet. Reaching out to relevant influencers (via email) is essential for getting the exposure your brand deserves. But how do you go about this? Even better, how can you accomplish email outreach without annoying these influencers, damaging your […]