What 7 Legendary Copywriters Can Teach Us About Web Cop...

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing...

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Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

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Fascinate, Tease & Shoot to Kill! How to Use Bulle...

Think about the last time you read some copy and bought the product. It likely had a headline, an...

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7 Quick ‘N Easy Split Tests That Can Increase Convers...

We all have grand schemes to start split-testing. We get all the software setup, get excited about...

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The Little-Known Trick for Higher-Quality Content and L...

There’s a little-known “trick” for higher-quality content and better-converting...

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The Simple Trick that Makes Your Website More Engaging ...

Would you like to learn a trick that can make your website more persuasive? And help you win more...

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How to Get High-Performance Sales Copy Without Hiring a...

One of the hardest things to do as a business owner is write and research your own product. It’s...

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Selling Sunlamps in the Sahara: The Formula for a Power...

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good,...

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How Power Words Can Help You Sell

We know great marketing copy when we see it. With just a few words, brands are able to appeal to...

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