The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

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AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

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The Dynamic Power of Headline Influencers

Have you ever tried hitting a moving object, except the moving object is a millisecond glance?...

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Writing a Guarantee That Converts

Regardless of what many businesses believe, a guarantee is more than a promise to return the...

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What 7 Legendary Copywriters Can Teach Us About Web Cop...

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing...

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Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

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Fascinate, Tease & Shoot to Kill! How to Use Bulle...

Think about the last time you read some copy and bought the product. It likely had a headline, an...

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7 Quick ‘N Easy Split Tests That Can Increase Convers...

We all have grand schemes to start split-testing. We get all the software setup, get excited about...

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The Little-Known Trick for Higher-Quality Content and L...

There’s a little-known “trick” for higher-quality content and better-converting...

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