How to Write Like a Hipster (And Be Professional Too!)

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is...

Continue reading...

The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

Continue reading...

AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

Continue reading...

The Dynamic Power of Headline Influencers

Have you ever tried hitting a moving object, except the moving object is a millisecond glance?...

Continue reading...

Writing a Guarantee That Converts

Regardless of what many businesses believe, a guarantee is more than a promise to return the...

Continue reading...

What 7 Legendary Copywriters Can Teach Us About Web Cop...

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing...

Continue reading...

Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

Continue reading...

Fascinate, Tease & Shoot to Kill! How to Use Bulle...

Think about the last time you read some copy and bought the product. It likely had a headline, an...

Continue reading...

7 Quick ‘N Easy Split Tests That Can Increase Convers...

We all have grand schemes to start split-testing. We get all the software setup, get excited about...

Continue reading...
Get conversion optimization & A/B testing articles FREE >>>