Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

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When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

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We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)

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In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s vital for conversion to determine what happiness really means in the mind of your website visitor. For that article, I dipped into the worlds of golf and vehicles in the […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

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Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than […]

Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons

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What’s the different between success and failure? Or being the “best-of-the-best” and the dreaded somewhere in the middle? In my experience, it’s a combination of hard work and attention to detail. In a variation of the 80/20 rule, an extra 20% effort often places you in to the hallowed ground of the super-achiever. Paying close […]

Headlines for Maximum Conversion: Tips, Templates & Tactics

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Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that means maximizing conversion. How does […]

Your Campaign Failed? GREAT!

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“The problem with most copywriters is they don’t think in terms of selling,” says David Ogilvy in his video titled We Sell or Else. “They’ve never written direct response. They’ve never tasted blood.” When Ogilvy says, almost enthusiastically, “they’ve never tasted blood,” he’s talking about failure. Ogilvy founded one of the world’s most successful ad agencies, […]

2 Ways to Craft Successful Sales Copy: Which is Right for You?

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As a direct response copywriter, my job is to persuade people to buy a product or use a service. More specifically, I want the reader to provide their email, buy something on the spot, pick up the phone, or contact the company. Fortunately, there’s more than just one way to do that. On occasion, direct […]

The Problems You Face as a Marketer… And They’re Serious

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On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not as difficult as brain surgery or growing grass in Phoenix in July. But successful marketing is certainly more difficult than memorizing entire Shakespeare sonnets or contemplating the origin of the solar system. Marketing—specifically maximizing conversion—can be extremely difficult. […]