10 Tempting Reasons to Take Your Copy Seriously

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and...

Continue reading...

How to Use Features and Benefits to Gain Higher Convers...

You’ve likely heard about features and benefits, but do you know which one to use to get the...

Continue reading...

The Pro Copywriting Trick that Gets Prospects to Say Ye...

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service,...

Continue reading...

CoSchedule–The Content Marketing Editorial Calendar t...

Are you using an editorial calendar for content management yet? As a blog owner or content...

Continue reading...

10 Reasons to Use TONS of Copy on Your Landing Pages

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in...

Continue reading...

Are You Unknowingly Using Bait-and-Switch Marketing?

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many...

Continue reading...

Why Your Marketing Generates Yawns, Not Sales

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The...

Continue reading...

When Fear-Based Marketing Stops Working, Try This Inste...

If you have any copywriting training, you’ve probably been taught to find the emotional “pain...

Continue reading...

How to Write Like a Hipster (And Be Professional Too!)

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is...

Continue reading...
Get conversion optimization, design and copywriting articles FREE >>>