The Impact of Headlines and Tone of Voice on Conversion

tone of voice

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

Quick Tips for Copywriting that Actually Converts

Quick Tips to Improve Copywriting for Better Conversions

Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah, how can you lift it from the doldrums? Check out these quick fixes as a starting point.

10 Fill-In-The-Blank Headlines That Convert

fill in blank

Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

3 Questions You Need To Answer About Your Target Audience

target audience ce feature

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product or service provides A thorough understanding of your target customer Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They […]

Don’t Create a Call to Action & Other Advanced CTA Tips

cta - dont call to action

Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

Click Magnets: 12 Landing Page Elements That Ensure Conversions

social meme

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

How to Leverage Storytelling for eCommerce Success

storytelling

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to […]