3 Questions You Need To Answer About Your Target Audience

target audience ce feature

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product or service provides A thorough understanding of your target customer Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They […]

Don’t Create a Call to Action & Other Advanced CTA Tips

cta - dont call to action

Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

Click Magnets: 12 Landing Page Elements That Ensure Conversions

social meme

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

How to Leverage Storytelling for eCommerce Success

storytelling

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to […]

The Science Behind High-Performing Headlines

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Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]