SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

How to Leverage Storytelling for eCommerce Success

storytelling

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to […]

The Science Behind High-Performing Headlines

headline-clarity

Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

5 Proven Headline Techniques To Skyrocket Your Conversion Rate

gears

Have you ever had the feeling that you just can’t seem to master the art of headlines? Perhaps you’ve thought to yourself, “I have all this useful information available, but how do I turn this data and technique into a masterful slate of high-converting headlines?” I hate to break it to you, but you’re doing […]

How to Take Your Landing Page from Meh to Marvelous

landing page feature

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]

7 Best Services For One-Click Landing Pages That Convert

landingpage

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page and perhaps even performed some A/B testing on a page you made. You also might have been less than impressed with the results. As I discussed in a previous article

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]