Does Your Marketing Have Personality? Why It’s Import...

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going...

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Your Simple 5-Point Checklist For Better Converting Cop...

Want to make sure your copy has the best chance of converting? Then you’ll want to review it...

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10 Tempting Reasons to Take Your Copy Seriously

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and...

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How to Use Features and Benefits to Gain Higher Convers...

You’ve likely heard about features and benefits, but do you know which one to use to get the...

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The Pro Copywriting Trick that Gets Prospects to Say Ye...

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service,...

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CoSchedule–The Content Marketing Editorial Calendar t...

Are you using an editorial calendar for content management yet? As a blog owner or content...

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10 Reasons to Use TONS of Copy on Your Landing Pages

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in...

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Are You Unknowingly Using Bait-and-Switch Marketing?

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many...

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Why Your Marketing Generates Yawns, Not Sales

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The...

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