A Baker’s Dozen of CRO and SEO Tips

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,

How Pronto Used Heatmaps To Increase Leads By 24%

crazyegg-heatmap

We recently received an email from Cory at Pronto concerning some recent success they’ve had using Crazy Egg heatmaps on their website. As always, we love to hear about how Crazy Egg is improving conversion rates for our customers, so we thought this would be a great opportunity to demonstrate how easy it is to […]

What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages

popups feature2

How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to a  trickle? Either way, I’m sure you’ll want to increase your conversion rate. I know I do. Over the past few weeks I’ve been unhappy with the conversions on my […]

3 Metrics You Must Know to Optimize Your Paid Traffic

Facebook Ads

There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or how they can guide your strategy. If that’s you, I’m going to clear that up for you in this article. I’ll show you how to use […]

Make an Emotional Connection for Lifelong Customers and Rabid Fans

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Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]

39 Tips to Kill Conversion-Blockers and Boost Sales

goldfish in cart - e-commerce concept

Many sites lose conversions due to unnecessary friction on their website. Friction is defined by Marketing Experiments as “a psychological resistance to a given element in the sales or sign-up process.”

Will Ditching Your Sidebar Increase Your Profits?

remove sidebar

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re […]

CRO School: 3 Questions You Must Ask to Boost Content Conversions

Conversions through Magnifying Glass.

Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content marketers are publishing too much

How to Attract ONLY People Who Fit Your Ideal Customer Profile

customer profile

However much effort you put into A/B testing and boosting conversion rates, it’s also essential to make sure that the users you are converting are those you most prefer to have. After all, conversion rates are just a step along the way to the ultimate business goal of greater profits from satisfied customers who come […]