Is Email Personalization Still a Conversion Clincher?

mobilecampaigns

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

3 Must-Optimize Web Pages (and How to Optimize Them)

vector people programing develop web site and application

We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the puzzle at a time. So […]

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

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What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]

How to Improve Ecommerce Conversions on Physical Products

ecommerce

Most of the conversion optimization tips we share here on CrazyEgg have to do with selling services, memberships, or trials of SaaS products. But what if you’re an ecommerce site selling physical products? Do these best practices not apply to you? After all, you can’t readily offer a free trial to engage in loss prevention. […]

6 Free Resources that Will Help You Become a Better CRO

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Quick! What’s the fastest way to jack up conversions, improve your revenue, and turn your website into a money-making machine? Answer:  Become a better conversion rate optimizer. Conversion rate optimization works, and improving your CRO skills is one of the quickest ways to drive up your site’s success. Think about it. Becoming a better CRO […]

7 Ways to Boost Conversions with Personalization [Case Studies]

Web personalization

Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion rates. Ready? Let’s go…

Why Free Shipping Is No Longer Enough (And What Things Are!)

free shipping

We’ve heard time and time again that free shipping is the biggest conversion booster for online retail stores—with a whopping 93% of customers stating that free shipping would encourage them to buy more products online. But times are changing. Everyone’s offering free shipping, so it doesn’t exactly help you stand out. How do to get […]

11 Mind Tricks Ecommerce Marketers Use to Make You Buy

magician in top hat showing trick

Ecommerce websites are turning your own brains against you. How you ask? By exploiting human psychology to create feelings of fear, excitement, or pleasure that influence your decision-making. Next time you’re shopping online, keep an eye out for these ten methods used to influence your buying behavior. And ecommerce marketers, pay attention! Used properly, these […]

Why Your Landing Page Should Have at Least 500 Words

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I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some examples. Not counting the menu, this landing page has

Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3]

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Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality […]

How to Create Online Courses that Actually Sell

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A few years ago Copyblogger’s Brian Clark said “teaching sells”. Since then it seems that everyone’s trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Image: Pixabay In one way, it makes sense—after all, WordPress is one of the […]

4 Reasons Your Traffic Is Increasing But Not Your Conversions

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Traffic and conversions. That’s what we want. And we usually start at the beginning, with traffic. I agree. Traffic is great. Have you ever logged into Google Analytics on a Monday morning and found something like this waiting for you?

How To Increase Conversion Rates Using Gamification

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“The one on gamification is my least favorite, but I think it’s an up and coming tactic, so I’d like to see what you do with it.” That’s the response I got when I pitched this blog post topic, among others, to our editor, Kathryn. Challenge accepted! I can see why it’s Kathryn’s least favorite […]

4 Time-Tested Ideas to Make Customers Return to Your Site

Longevity

Running an ecommerce business is a little like fishing in a lake with twenty million other fishermen, some of them equipped with magic fishing nets that attract all the fish in the lake. While each fisherman out on the waters would love to lay their hands on those magic fishing nets, few take the effort […]

Your Ecommerce Site Will Die Without These 3 Trust Signals

Social media and trust

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success. In this article, I want to share with you the secrets of trust signals that have worked for me and dozens of […]

How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

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Think about the last time you had an intense disagreement with a close friend or partner. Can you think of one? Remember the most intense part of the fight. At some point this person might have said, “Nevermind. It’s fine.” But, it wasn’t fine. You both knew it. Yeah, you know what I’m talking about. […]

Conversion Optimization 101

beginner lessons

Conversion optimization—it’s easy if you know what you’re doing, more challenging if the area is new to you. We publish a lot of content on Crazy Egg for people who are in the know, but today we’re going back to basics with a beginner’s guide to conversions for those who want to know what it’s […]

9 Simple Yet Effective Tips to Capitalize on Eye-Tracking Insights

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You might think you’ve made the best website, product design or advertising campaign of all time. At the end of the day, however, it really doesn’t matter what you think. Instead, it matters how your customers respond. In this light, understanding how your customers view your websites, advertisements and product designs can be integral to […]

5 Landing Page Mistakes that Are Drowning Your Conversions

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Getting people to your landing page is half the journey; making them sign up is a different animal altogether. There are many factors that play against us, keeping us from letting that happen. The first problem is that users are busy and impatient. Most of them won’t care to read through the entire thing. If […]

6 Characteristics of High-Converting CTA Buttons

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Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First, I will do some show […]

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

4 Landing Page Hacks That Create a Flood of Conversions

Using Colors for Landing Pages

I love it when I discover simple techniques that can crank up conversions. In most cases, conversion optimization has no hard-and-fast rules. Instead, CRO is founded upon the power of A/B testing. But in some cases, you find some hacks Even though A/B testing is the sine qua non in the CRO’s arsenal, these tricks […]

5 Ways To Increase Conversions Using Instant Gratification

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Ok, I’ve got an awesome startup idea. It’s worth billions of dollars. Want to hear it? It’s a new taxi service! How is it different from the regular taxi service, you ask? All the cars are black and it’s more expensive! I think you see where I’m going with this. The startup is called Uber, […]

2014 Holiday Marketing Guide: Lessons From the Big Wigs

holiday shopping, image credit: http://www.freeimages.com/photo/1052434

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve got […]

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

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When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]

12 Essentials of a High Converting Landing Page

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Goal:  To create the world’s most effective landing page. Problem:  Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer […]

Pro Tips on Using Personalization for Conversions

Business man  Who's That

Getting customers to your website is hard enough these days with constant search algorithm changes. But once you get them there, you’ve got another challenge entirely. Your task now is to keep them on your site, convert them to customers, and do all you can to ensure they return. Savvy online business owners are turning […]

Test Your Call to Action to Boost Conversions by 13%

call to action testing can be overwhelming

I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where do you start? Especially if you’re a small business, operating without a full-time conversion optimization team, or an independent blogger? Where do […]

6 Ways Social Proof Can Increase Conversions On Your Site

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In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but they were still pretty small. Typically, VCs don’t invest in companies that are so small and have no idea how they’re going to make money. Watch Shark Tank or Dragon’s […]

The 7-Step Guide to Create a Mind-Reading Landing Page

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If you could create the perfect landing page, what would it look like? Dream for a minute. What would conversion rates be like? What would the color scheme be? How would the value proposition read? In this article, I want to explain a step-by-step process for creating an ideal landing page — one that virtually […]

Could an App Boost Your Conversion Rate?

Mobile App Split Testing Tools

For many of us, hardly a day goes by that we’re not interacting with an app. From messaging to online shopping to just plain fun, apps have grown roots and seeped into our lives in ways we never could have imagined. For many companies, this kind of interaction signals greater brand awareness, engagement and customer […]

How to Quickly Convert Trial Users Into Paying Customers

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Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a robust website with video tutorials and a well-stocked knowledge base. Sure, that helps, but you also need to reach out to users personally and make them feel like you’re a […]

3 Tips to Optimize a Content Offer in Professional Services

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So after a great deal of hard work, you’ve managed to get the right piece of content in front of exactly the right audience. Congrats! But don’t pat yourself on the back for too long, because that’s not the end of the story. What happens after a visitor reads your blog post or watches your […]

Using Google Consumer Surveys for Conversion Optimization

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Google Consumer Survey’s is a feature from Google Analytics that helps to bring you data directly from the minds of your audience. When creating a consumer survey, Google makes sure your question is getting put in front of the right people; your only job is to ask the right questions and analyze your data. One […]

82% of Marketers Aren’t Testing Effectively – Here’s Why

a/b testing

As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests, the tools they use and, most importantly, the tests they run. These statistics are extremely important because they give us a window into what marketers are doing and how we […]

So You Want to Do a Conversion Audit? Here’s What You Need to Know

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If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work has just begun. Now your focus shifts from a design/development perspective to a relationship-building, client-centered one. You’re now an inspector, looking for all the little “leaks” in your website that […]

Dissecting Popup Anatomy: What Works & What Hurts Your Bottom Line

popup anatomy

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s more annoying than something getting in your way, interrupting your research, FORCING you to take time out just to close a window. Or worse—signing up for an email list you don’t care about just to keep reading. Sure, […]

Pro Tips on Using Social Proof to Increase Conversions

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Businesses and marketers are increasingly using social proof to create positive customer engagement around their products and services, which in turn can increase conversions that contribute to the bottom line. After all, it’s not just about getting users to your website, but it’s about ultimately keeping them there to become a real customer. To do […]

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

How To Use Scarcity To Increase Conversion Rates

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In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in total. In 2004, a young man put the finishing touches on a website he was working on from his dorm room at Harvard. It was a site where people could […]

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

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We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

Humanization Is the New Optimization: Positionly’s Story

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Everyday people visit your site. Some arrive accidentally, some are researching for a product or service similar to yours, some saw your ad and were intrigued enough to click on it. Still others heard about your services from a friend. There are many different type of visitors. Some wander, flipping between pages. Some focus on features […]

Conversion Optimization on a Shoestring Budget

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There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety of free and low-cost tools […]

Talking Mobile CRO With Chris Goward

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Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of […]

28 Split Testing Tools for Mobile, WordPress and More

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A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those tools focused mainly on the Web experience, and there are many more tools out there. This roundup focuses on tools for split testing mobile apps and WordPress sites, as well as a few bits of code […]

Why Choosing the Right Trust Seal Increases eCommerce Conversions

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When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the number of sites available, it’s difficult for them to know which ones are safe and whether entering their personal information could result in fraud. A survey conducted by Econsultancy/Toluna confirmed […]

How to Increase Conversion Rates By Introducing Urgency

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“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled the shirt out and handed it to me. “Very nice! From America!” I feigned disinterest and asked her for a better price. It’s customary to negotiate in places like these. […]

7 Underused Tactics For Split Testing Ninjas

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Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate? It never did, huh? Because […]

6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

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Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions. But in this article, we’re going to go beyond the same, bland examples and look at some little-known tweaks and tactics you can use to get more customers to click […]

Opt-In Pop-Ups: Are They Any Good?

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I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated they get good results using them. So we have to ask: Is there any substance […]