Why Ugly Website Design Often Converts (Better)

website wireframe design

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous […]

CRO Experts Speak: Your Burning Questions Answered

Accounting concept

Conversion rate optimization (CRO) 101 tutorials are useful, but if you’re a CRO newbie, one way to learn fast and get inspiration is to find out how the pros do it. With that in mind, we’ve asked a panel of experts six of our burning questions about conversion rate optimization.

The Complete Beginner’s Guide to Landing Page Optimization

landing page optimization 590

Your product or service is great. But for all the effort you’ve put in to get traffic to your landing page, they just aren’t signing up. Or at least not as many as you think should. It’s this one major hurdle that prevents many businesses from reaching comfortable profitability, and growing consistently as they should. […]

Split Testing 101: A Crash Course in Optimization

basic button split test

Growing up, I always wanted to be a professional split tester. Although, I thought this meant I’d be eating banana splits all day. Split tests in the business world involve a lot less ice cream, but a lot more profit. I’d say they about even out. If you’re looking to improve your profits per lead […]

8 Landing Page Essentials that Most People Totally Forget

landing page checklist

You’d think that by now we’d have a pretty good handle on what makes a good landing page and what doesn’t. Still, there are still quite a few people getting it wrong. Do you ever wonder if your landing page is getting it right? Here’s the checklist of the most left-out features.

3 Secrets for a High-Converting Webinar Landing Page

results

Webinars, one of the tried and true methods for increasing authority, capturing leads and maybe even generating a little extra revenue. Well… that is… if you can convince your visitors to sign up. There are an abundance of articles out there on how to create a kick-ass landing page for a product or service, but do the […]

Quick Tips for Copywriting that Actually Converts

Quick Tips to Improve Copywriting for Better Conversions

Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah, how can you lift it from the doldrums? Check out these quick fixes as a starting point.

The Beginner’s Guide to Identifying Leaks in Your Sales Funnel

leaky bucket

Do you hear that? Drip…drip…drip… That’s the sound of your ideal potential customers leaving your website. Every drop of water in the bucket represents a customer on your website. The bucket? That’s your conversion funnel.

10 Fill-In-The-Blank Headlines That Convert

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Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing