7 Ways to Win Conversions from Millennials

people using cellphone

Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.

Don’t Create a Call to Action & Other Advanced CTA Tips

cta - dont call to action

Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

Talking CRO with the CMO of Flow [Interview]

Flow home page

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task management tool in managing the process. Lance has been involved with CRO since the early days of the web in 1993. He’s done conversion optimization for Intuit, Conversion Rate Experts and Adobe and is the

Click Magnets: 12 Landing Page Elements That Ensure Conversions

social meme

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Conversion test hypothesis

Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies. But here’s the thing, you can only get those results […]

How to Reduce Churn & Sell More with Customer Insight

churn

How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though […]

5 Types of Social Proof Most Likely to Impact Conversion

Groovehq testimonial

People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of others influence our own decisions. […]

Our Top Picks for Your Conversion Optimization Toolkit

Conversion Optimization Pyramid

What happens when you give a world-class chef a set of knives from the dollar store? Despite his experience and skills, he struggles. He still might get an okay result, but not a great result, and definitely not consistently great results. Even if you have all the knowledge and skills you need to do something […]

3 Tools and Smart Tactics to Understand Your Audience

Defocused crowd on a concert.

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit. The truth is you can never have a good enough understanding of your prospects.  Their wants, needs and preferences should always be your top priority.