Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.
Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]
Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies. But here’s the thing, you can only get those results […]
How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though […]
What happens when you give a world-class chef a set of knives from the dollar store? Despite his experience and skills, he struggles. He still might get an okay result, but not a great result, and definitely not consistently great results. Even if you have all the knowledge and skills you need to do something […]