Tell Stories That Convert: How to Add Narrative to Your Site

Rdio

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

Highway by night

You just increased lead generation by nearly 40%. What do you do next? If you’re Hygiena’s marketing team, you get to work increasing it by another 40%.

Researching User Intent: How to Learn What Users Really Want

user intent

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user intent) has become a driving force in search engine optimization (SEO) and search marketing to help bring more people to your site.

Analytics and Conversions: Let Data Supercharge your Marketing

digital information created each year globally

Ninety percent of the world’s data was generated in the last two years. By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would double by the end of this year. I’d say we’re on track to do just that.

The Anatomy of a High Converting Lead Generation Form

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I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address, but I don’t subscribe to them all. I’m not playing hard to get. Most often the site didn’t do a good enough job of capturing my attention and selling me […]

The Science of Micro-Commitments: Transform Prospects into Buyers with 5 Small Steps

small steps

Conversion rate optimization. Once you have a sales funnel up and running, conventional wisdom goes that the name of the game is optimization. But when you’re at the beginning of the CRO process, how do you know what to test first?

The Science of a Powerful, Clickable Call to Action

science of cta 590

Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA.

Optimize Your Sales Funnel: The Top, Middle & Bottom-Line

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So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right?

Unconventional Tips To Optimize Your Blog Post CTAs

Blog

I read many company blogs online and, while they’re all very good (I only read the good ones), I don’t know what some of them do. As in, I don’t know what service or product they sell. I assume they’re blogging to attract new customers to their site but they don’t have any email opt-ins […]