6 Exit Overlays That Convert More Than Others

technology

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

Your Visitor Has Multi-Personality Disorder: How to Talk to Each Side of the Buying Brain

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When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it?

Does Gated Content Really Increase Subscriber Rates?

gated content

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

Smart CRO: What We Can Learn from the Windows 10 Launch

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Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user, you may be waiting with bated breath to for the release of Windows 10 on July 29. In a smart move, Microsoft has made the upgrade free for users of […]

6 Common Ways Your Split Test Results Could Be Off

split testing software

“That can’t be right.” You ran a split test and picked a winner. But fast-forward a month and your winner has turned into a loser. What happened?

Hayden Miyamoto Shares the CRO Secrets that Built a Niche Site Empire

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I talk to a lot of people who operate an online business. The majority  could best be described as a cog in the machine, an integral part but not exactly leading from the front. When I do meet an entrepreneur who has created their own business, it’s incredibly exciting.

Why Ugly Website Design Often Converts (Better)

website wireframe design

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous […]

CRO Experts Speak: Your Burning Questions Answered

Accounting concept

Conversion rate optimization (CRO) 101 tutorials are useful, but if you’re a CRO newbie, one way to learn fast and get inspiration is to find out how the pros do it. With that in mind, we’ve asked a panel of experts six of our burning questions about conversion rate optimization.