7 Underused Tactics For Split Testing Ninjas

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement,...

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How to Choose the Right Testing Software For Your Busin...

If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that...

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Analytics Update: Do You Need a Second Analytics Packag...

The first time I used Clicky web analytics, back in 2007, I was blown away. My original review...

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Piwik – Must-Try Open-Source Analytics Software

As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a...

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4 Easy Steps to Measure Your Social Media ROI

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media....

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3 Steps to Kick-Start Conversions on Your Landing Pages

Landing page conversion optimization is pretty hot right now. Speak to any marketer or online...

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Bridging The Gap Between Phone Calls & Analytics in...

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being...

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A Warning to Ecommerce Startups: The Future of Online i...

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge...

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Phostir: The Traffic Light Usability Testing Tool

Can a traffic light system help you troubleshoot and resolve web usability issues? That’s...

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