Mirror, Mirror On the Wall, Which Vanity Metrics Should I Ignore?

vanity metrics

It’s a big day today. You log into your analytics and see that after months of hard work you’ve managed to increase your traffic by a whopping 50%! You pat yourself on the back and head to the pub to celebrate this monumental achievement. But your excitement is short lived. As the subsequent weeks roll […]

Researching User Intent: How to Learn What Users Really Want

user intent

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user intent) has become a driving force in search engine optimization (SEO) and search marketing to help bring more people to your site.

Analytics and Conversions: Let Data Supercharge your Marketing

digital information created each year globally

Ninety percent of the world’s data was generated in the last two years. By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would double by the end of this year. I’d say we’re on track to do just that.

The Science of a Powerful, Clickable Call to Action

science of cta 590

Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA.

12 More Must-Read Analytics Blogs


Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics packages need to be tweaked […]

7 Underused Tactics For Split Testing Ninjas

ab testing

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate? It never did, huh? Because […]

How to Choose the Right Testing Software For Your Business


If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. Every customer base is unique, and winning marketing victories depends on understanding the users visiting your website each and every day. You might be intuitive (or lucky) enough […]

Analytics Update: Do You Need a Second Analytics Package?

clicky - placeit - feature

The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most user friendly web stats packages I have come across.” Seven years later, I’m still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data […]

Piwik – Rich Open-Source Analytics Software

piwik - feature

As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a spin. The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since. Would this free software lack some […]

4 Easy Steps to Measure Your Social Media ROI

analytics 2

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending just six hours per week […]

3 Steps to Kick-Start Conversions on Your Landing Pages

healthy fit kid doing karate leap or kick

Landing page conversion optimization is pretty hot right now. Speak to any marketer or online business owner and, chances are, you’ll hear them talking about tactics for lifting conversion rates. With so much money going into driving traffic to our sites, it’s little wonder that more people are focusing on converting more visitors into customers. […]

Bridging The Gap Between Phone Calls & Analytics in 2014

two kids talking on a tin phone

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many people dying to get in. […]

A Warning to Ecommerce Startups: The Future of Online is Offline

customer engagement

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the future of commerce. As we entered the information age, we were going to free ourselves from the shackles of brick and mortar, and virtual reality imagined by science fiction writers […]

Phostir: The Traffic Light Usability Testing Tool

Phostir testing tool logo

Can a traffic light system help you troubleshoot and resolve web usability issues? That’s what Phostir promises. It was recently featured in our roundup of web usability tools and I decided to take it for a full test drive to see how it worked. Let’s get one thing out of the way early. The name […]

GitGrow Analytics: Simplify & Interpret the Metrics that Matter

gitgrow analytics

I’m always interested in new ways of playing with analytics, so when I was offered the chance to review GitGrow, I jumped at the chance. Founded by Vinita Ananth in Bangalore, the tool promises to simplify the process of extracting useful data from Google Analytics (GA) for users at all levels. There are two plans: […]

Social Sharing and Social Analytics–Swayy vs Scoop.it

social sharing

When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are: How to find good content to share with our audiences. Which tools to use to share that content. How to figure out our reach when we share it. I don’t know about […]

How I Gained 40 More Website Visitors with Universal Analytics

Chart on the up

There’s something strange happening on my website, at least according to Google’s Universal Analytics (UA) tool. Since our review when UA went into open beta a couple of months, I’ve been monitoring it to see if there are any differences in what’s being reported. There are. A quick comparison between my UA profile and the […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

19 Key Insights into Universal Analytics


A couple of months ago, we published a quick-start guide to Google’s public beta release of Universal Analytics (UA). Now that people have had a chance to test it, how does it stack up? I scoured the Web and put together a roundup of the 19 most insightful articles and identified the key takeaways. Read […]

A Quick-Start Guide to Universal Analytics


There’s something new from Google Analytics. OK, well, maybe it’s not that new. The search giant announced Universal Analytics back in October 2012 and now it’s in open beta. As a stats junkie I had to try it out, and I thought you might like to as well. So here’s my walkthrough of the setup […]

How To Remove Ugly URL Parameters from Google Analytics Reports

Remove Ugly URL Parameters

Is Google Analytics cluttering up your reports with 100’s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s.  You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL […]

How To Build Your Own Custom Google Analytics Dashboard

Custom Google Analytics Dashboard

You have probably already figured out that I’m a bit of an analytics nut. Not only do I use Google Analytics but I also use several alternatives. I check out analytics blogs and have used custom dashboards and reports. The one thing I haven’t done – until now – is create my own dashboard. I […]

5 Custom Google Analytics Dashboards And How To Use Them

home pages that hit the mark

Want a more organized way to look at your Google Analytics data? Custom dashboards in Google Analytics could be the answer. Google Analytics collects a lot of data but if you want to make the most of it you need to visualize it in the way that has most meaning for your business. That’s what […]

View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters)

Google Analytics Profile Filters

Google Analytics profile filters rock. The most common use is to include or exclude data in your reports based on some kind of parameter. You might want to: View only (or exclude) data from mobile traffic View only (or exclude) data from a particular domain View only (or exclude) data from a particular location Here’s […]

12 Must Read Analytics Blogs


Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission. 1. Analytics Talk Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s in a great position to […]

How To Use Google Analytics New Attribution Modeling Tool (And how to get it)

Google Analytics Attribution Modeling Tool

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:  the way that Google Analytics currently gives credit to a conversion (a purchase, a form fill, a donation, etc) can be very misleading. Google Analytics currently attributes credit for a conversion using the Last Interaction Model.  If you want […]

Why Is Google Analytics Inaccurate?

Why is Google Analytics Inaccurate

So you noticed, eh? Google Analytics is inaccurate. There’s a reason for that, actually there are several. Here’s a fairly exhaustive list that I have divided into two categories: Stuff you can fix Stuff you have no control over Ready to find out why your Google Analytics is inaccurate?  Here we go… Google Analytics Errors […]

The Best Website KPI’s For Three Different Website Types

Best Website KPI's and Metrics

Beatles lead guitarist George Harrison penned this famous song lyric in 1988, “If you don’t know where you’re going, any road’ll take you there.” You know you should be measuring your digital marketing efforts but what should be measured? The answer, of course, is that it depends.  What kind of website do you have?  What […]

Don’t Cry About Not Provided SEO Keywords. Set Up Internal Site Search Analytics


Google is like a bartender.  Everyone loves them until last call. Google has been getting us drunk on data for well over a decade now. And, by giving us access to the free Google Analytics, the drinks have been on the house. But things changed when just over a year ago, Google began encrypting keyword […]

3 Dashboard Tools That Measure Social Media Engagement


Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s happening? Instead of being flooded by social media data, you need to surf the wave. That’s where engagement dashboards come in. Here are three tools worth considering: Commun.it If you’re mainly […]

How Does Google Analytics Attribute Goal Conversions?


Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.” Failure to understand how your analytics program is attributing conversions can lead you to make some very bad marketing decisions. I’ll show you what I mean in a second. First, […]

5+ Alternatives to Google Analytics


Google Analytics rocks, really it does, but it’s not the only game in town when it comes to web analytics. There are a number of reasons you might be looking for alternatives to Google Analytics. You want two analytics programs — You want to use two analytics packages to cross check for accuracy and for […]

See Google Analytics Data Clearly With These 3 Little Known Tricks


When looking at Google Analytics data, sometimes your just one click away from an insight that will change your business. One simple trick could be the difference between seeing something valuable and not. Here are three Google Analytics tricks will help you quickly get the business insight you need from your data. 1)  Weighted analytics […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog


The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]

The Why And How Of Google Analytics Event Tracking


Google Analytics is a great service straight out of the box. Just add the tracking code to the footer of your website and you’ve got access to free, comprehensive statistics on your website visitors. Beyond that default functionality, however, is the potential for even more insights into how people use your site, and how effective […]

4 New Google Analytics Features Every Marketer Should Know About


When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by most marketers and small businesses. Here are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions. Dashboards for […]

URL Shorteners and Analytics: Which Ones Deliver Results?


Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to save characters and trim unsightly web addresses. These days, the best URL shorteners come with a full suite of analytics tools so that you can not only redirect […]

How To Use Analytics To Make Smart Decisions About A Web Redesign


There have never been as many different devices capable of using the Internet as there are today. Tomorrow there will be more. Forward thinking web site owners and developers are racing to provide an experience that caters for phones and tablets and their high-resolution ‘retina’ variants. Meanwhile screen sizes and technologies are just as likely […]

How to Use Power of Remarketing to Improve Conversion Rates


Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

The Deceptive Danger Hiding In Your A/B Testing Data


It’s a dangerous game to play.  Blind trust in A/B data. Sure, data is seductive.  After all, numbers don’t lie. Using A/B testing data to make decisions about your marketing is smart, but it is only one piece of the puzzle. When numbers are the only criteria used to drive our decision making, the tactics […]

5 Components of Successful Web Analytics


Having your website reach the performance levels you desire isn’t easy. It takes constant monitoring and measurement of visitor data to optimize web usage. This is where Web Analytics comes in. Not only is web analytics useful for measuring website traffic but it is also an effective tool for both business and market research. By […]

How To Track Conversions Using Google Analytics Campaigns


While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want more details. Using Google Analytics campaign tracking with UTM parameters, you can find out things like which ad on Facebook, which tweet on Twitter, or which link in your newsletter actually […]

How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts

Use Google Analytics To Measure Online Marketing Efforts

You’ve heard it before… Online marketing is measurable.  But how? Between social media marketing, local search marketing, and other online marketing campaigns, how do you determine which ones are actually paying off?  You know that Google Analytics will give you data on visits, but what about conversions? You’re in for a treat. With just a […]