If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user intent) has become a driving force in search engine optimization (SEO) and search marketing to help bring more people to your site.
Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics packages need to be tweaked […]
Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate? It never did, huh? Because […]
If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. Every customer base is unique, and winning marketing victories depends on understanding the users visiting your website each and every day. You might be intuitive (or lucky) enough […]
The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most user friendly web stats packages I have come across.” Seven years later, I’m still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data […]
As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a spin. The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since. Would this free software lack some […]