About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

Is Paid Social Media Amplification Worth it for Your Business?


If “content marketing” was the promotional trend of 2014, paid social amplification is all the rage in 2015. But, as with any practice-turned-buzzword, there are a lot of myths and misconceptions around what exactly “social amplification” is. Is it just a fancy way of saying “paid advertising on social media”, or something more? Let’s take […]

Is Long Form Content Still Viable Today?

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely it does! Need proof? Here […]

5 Awesome Conversion Rate Optimization Tools You Never Knew Existed (Until Now!)

5 conversion rate optimization tools

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If you’re looking to wring every […]

Optimize Your Sales Funnel: The Top, Middle & Bottom-Line

funnel - 590

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right?

“See First” Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

facebook blue star

The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

cupcakes 590

Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

The Science Behind High-Performing Headlines


Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

How to Set Up Your First Retargeting Campaign


You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]

5 More Ways to Make Your Product Pages Sell


You’ve optimized your product photos. You’ve written $300 descriptions. You’ve taken all the right steps to improve conversion rates on your product pages, but there’s still more to be done. Let’s take a closer look at five more ways that you can improve consumer confidence, increase brand loyalty and keep those conversion numbers climbing on […]