About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

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Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

The Science Behind High-Performing Headlines

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Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

How to Set Up Your First Retargeting Campaign

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You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]

5 More Ways to Make Your Product Pages Sell

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You’ve optimized your product photos. You’ve written $300 descriptions. You’ve taken all the right steps to improve conversion rates on your product pages, but there’s still more to be done. Let’s take a closer look at five more ways that you can improve consumer confidence, increase brand loyalty and keep those conversion numbers climbing on […]

How to Optimize Your Product Pages for Higher Conversion Rates

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Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options were available out-of-the-box with their chosen shopping cart system. And that’s unfortunate, since it’s often

5 Must-See Productivity Tools for Conversion Rate Optimization Experts

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As a conversion rate optimization professional, you’ve no doubt tried dozens of tools to help make your work easier. Whether it’s simplifying analytics data or simply improving collaboration, we’ve collected five of the best tools to help you do your job better. And keep in mind, this isn’t the same old resource list you’ve seen […]

Best Practices for Ad Campaign Management in 2015

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If there’s one word that will exemplify the strategies of ad campaigns this year, it’s synergy. As much as we’d like to cringe at the use of buzzwords like that, there’s a kernel of truth to this one. Today’s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those, along with these […]

5 Practical CRO Predictions for 2015

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It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at […]

Which eCommerce Services Improve Conversion Rates?

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If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart scripts to third-party “bolt on” […]