Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.
Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]
Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]
Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]
There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry. What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about marketers? Can an ebook actually […]
LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]
There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people […]
A few years ago Copyblogger’s Brian Clark said “teaching sells”. Since then it seems that everyone’s trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Image: Pixabay In one way, it makes sense—after all, WordPress is one of the […]