About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

28 Split Testing Tools for Mobile, WordPress and More

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A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those tools focused mainly on the Web experience, and there are many more tools out there. This roundup focuses on tools for split testing mobile apps and WordPress sites, as well as a few bits of code […]

What 5 Studies Tell Us About Mobile Marketing and Conversions

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Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing and conversions. To help, I’ve found five recent studies that share useful information for those of us seeking higher conversion rates. Let’s look at what […]

Ecommerce Optimization: 6 Reasons Why Amazon Rocks

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Some people love Amazon; others hate it. As a consumer, I’m definitely in the first group. I’ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you’re interested). I have bought a lot of items from Amazon stores in three different countries. That’s because Amazon knows a lot about […]

24 Split Testing Tools to Boost Conversions

split testing

The only way to know if something is working is to test and measure it—and then to keep testing and measuring until you have achieved the best possible optimization result. That applies to everything from email subject lines to the content of your web pages.

5 Essential Areas to Optimize on eCommerce Sites

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On an eCommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where do you focus your attention? In this post, I share 5 essential areas for troubleshooting and optimizing your eCommerce website. If conversions are below expectations, more than likely, your problem lies […]

6 Conversion-Boosting Benefits of Online Videos

video marketing

If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

5 Ways to Improve Conversions for Digital Publications

mobile conversions

Think conversion optimization is just for your website? Think again! Businesses use all kind of content types to connect with potential customers and all of them need to be optimized to achieve their goals.

Analytics Update: Do You Need a Second Analytics Package?

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The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most user friendly web stats packages I have come across.” Seven years later, I’m still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data […]

The Pros and Cons of ContentCloud for Content Management

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If you’ve bought into content marketing (as you should), you’ve probably also been looking for a tool to help you manage the planning, creation and distribution of your content, especially if you work with a team. With a growing number of solutions on the marketing, how do you know which is right for you? To help, […]