About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

The In-Depth Guide to Content Promotion

the-in-depth-guide-to-content-promotion

Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating content at all. That’s why […]

7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy

social media workhorse

Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a key part of any company’s […]

7 Ways SEO Will Evolve in 2016

7 Ways SEO Will Evolve in 2016

One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m happy to report, that this past year, we did OK.¬† At the start of 2015 we said that user intent was going to be a major SEO focus in 2015, […]

12 Lessons From Crazy Egg’s Most Popular Posts of 2015

12 lessons from crazy egg 2015

‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all.

23 Conversion-Boosting WordPress Plugins

23 Wordpress Conversion Boosting Plugins

WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site within that group starts using WordPress 48% of all content management systems tracked by BuiltWith use WordPress (W3Techs puts the figure at 58.7%)

7 Case Studies for Understanding and Using Heatmaps

7 case studies heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century.

How to Understand Your Social Audience for Better Conversions

understanding your social audience for conversion

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a […]

Learn CRO Visually: 13 Infographics on Conversion Optimization

learn cro visually

We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and breadth of the interwebs. Check […]

How to Become a Better Copywriter: 21 Tips from the Experts

how to become a better copywriter

Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking button text, sending the right message will increase conversions. That’s why a good copywriter is a great investment. One way to improve as a copywriter¬†is to learn from the best. […]