About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

7 Case Studies for Understanding and Using Heatmaps

7 case studies heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century.

How to Understand Your Social Audience for Better Conversions

understanding your social audience for conversion

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a […]

Learn CRO Visually: 13 Infographics on Conversion Optimization

learn cro visually

We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and breadth of the interwebs. Check […]

How to Become a Better Copywriter: 21 Tips from the Experts

how to become a better copywriter

Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking button text, sending the right message will increase conversions. That’s why a good copywriter is a great investment. One way to improve as a copywriter¬†is to learn from the best. […]

The 20 Best Lessons from 100 CrazyEgg Posts

20 lessons from 100 crazy egg posts

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some of the most successful posts […]

22 Quotes of Analytics Wisdom Straight From The Experts

22 quotes of analytics wisdom

Understanding analytics is at the heart of successful conversion optimization, because you need to measure what’s happening so that you know what to change or update. One shortcut to using analytics for conversion optimization is to learn from the experts. That’s the reason for this roundup of great advice from the best people writing on […]

How to Use Related Content for Better Conversions

related content for better conversions

The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site longer is the name of the game to maximize conversions.

20 Copywriting Lessons from Stephen King

20 copywriting lessons from Stephen King

Shock! Horror!¬† That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about writing. It’s about the development of his writing career and writing tips and it’s called On Writing. And I reckon, it’s not just good for […]

13 Reasons Your CRO is Failing

13 reasons why your CRO is failing

Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you could be facing one of the problems on this list.