About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

7 Ways SEO Has Changed

seo test

Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

Quick Tips for Copywriting that Actually Converts

Quick Tips to Improve Copywriting for Better Conversions

Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah, how can you lift it from the doldrums? Check out these quick fixes as a starting point.

Understanding Analytics – 12 More Must-Read Blogs

analytics-blogs

Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics packages need to be tweaked […]

7 Ways to Win Conversions from Millennials

people using cellphone

Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.

Talking CRO with the CMO of Flow [Interview]

Flow home page

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task management tool in managing the process. Lance has been involved with CRO since the early days of the web in 1993. He’s done conversion optimization for Intuit, Conversion Rate Experts and Adobe and is the

How to Get More from Social Media with SumAll Insights

sumall tweet times

There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions, but you just can’t figure out what’s missing.

12 Must-Read Tips on Web Usability

Web usability tips

Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

Conversion Optimization and Google`s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

13 New Tips on SEO and Conversions

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,