About Pratik Dholakiya

Pratik Dholakiya is the Co-Founder and VP of Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. Pratik has contributed on sites like SEW, SEJ, KISSmetrics, Entrepreneur and FastCompany to name a few. He's passionate about fitness, entrepreneurship, startups, and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat on any of these topics.

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Articles by this author:

What You Miss When You Obsess About Conversions

“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What...

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4 Time-Tested Ideas to Make Customers Return to Your Si...

Running an ecommerce business is a little like fishing in a lake with twenty million other...

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Making Every Word Count: 3 Copywriting Must-Dos for Max...

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

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Measure Marketing ROI: Proving Value When It Can’...

What happens when a marketing campaign can’t be measured? Do you go about business as usual,...

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A Warning to Ecommerce Startups: The Future of Online i...

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge...

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4 Big Things You Thought You Knew About Social Media

Everybody knows how social media marketing works. They know that people use social networks to...

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