About Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, Stride, KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Articles by this author:

8 Landing Page Essentials that Most People Totally Forget

landing page checklist

You’d think that by now we’d have a pretty good handle on what makes a good landing page and what doesn’t. Still, there are still quite a few people getting it wrong. Do you ever wonder if your landing page is getting it right? Here’s the checklist of the most left-out features.

What It Really Takes to Emotionally Connect With Customers

customer connection

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with

How to Create Conversion-Ready Landing Pages Like a Pro

cognitive flow on your landing page

Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. […]

6 Crazy Landing Page Tactics Worth Risking

website testing

Do you want to be more successful in business? Then maybe you need to take some risk. Much of the reason more businesses don’t accelerate faster is because their owners are afraid of risk. What if it fails? What if people think I’m stupid? What if I lose customers? Life itself is a risk, and […]

How to Add CTAs to Your Blog for Higher Conversions

drive conversions

You already know that you’re supposed to put call to actions on your landing pages. But what about putting calls to action on your blog? Is that even a thing? Is it important? I think that it is very important to put CTAs in your blog posts. Why? Because a blog without CTAs does not […]

5 Content Marketing Best Practices You Should Probably Ignore

Stop Doing What Doesn't work on a cork notice board

Online content marketing has been around for a while — a decade or so. Like anything “digital,” content marketing has metamorphosed from its nascent origins on message boards to its mature form that includes

27 SaaS Customer Retention Strategies You Need to Be Using Today

customer retention strategies concept

In SaaS, customer retention is everything. In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you’re most cost effective strategy is to…you guessed it…hang on to those customers! Existing customers are where the big spending happens. According to Groove, […]

How Not to Scare Customers with Recurring Billing

recurring billing

“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or some interminable spiral of debt. Don’t forget:

7 Unlikely Places to Get More Personal Brand Exposure

Thinking bright idea concept

Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.