Sadly, a lot of conversion optimizers are wasting their time. They spend valuable resources on conversion optimization strategies that don’t get results. In the worst case, their efforts aren’t simply fruitless; they are actually giving them negative results! As much as I love to sing the praises of digital marketing, growth hacking, and conversion optimization, […]
Sometimes, all your conversion optimization needs is a swift kick in the pants. CRO can easily devolve into a bean-counting, test-running, data-crunching road to nowhere. What it needs is a strong dose of strategy, structure, alignment, and revenue-focused goals. Consider this article your swift kick in the pants — in the gentlest way possible, of […]
We conversion optimizers are in love with data. So much in love that it can skew our strategy or mislead us into thinking we don’t need one. Data serves a purpose. All those statistics, analytics, reports, and numbers are intended to drive at something deeper and more enduring, which, in turn, enables the holistic optimization […]
Conversion optimization can be confusing. Ideally, we optimize based on data — the cold, objective truths of split testing. Realistically, we operate on hunches, heuristics, and paradigms. Though some of these hunches might be correct, others could be skewed. I’ve been optimizing my websites before conversion optimization was a thing. Every time that I get […]
Commenting on blogs used to be a link building strategy. Busy people would spend days finding blogs, pasting in comments with a link, and hoping it would build the authority of their website. It worked for a little while, but that SEO technique has gone down the same route as link wheels and doorway pages.
Here’s your challenge. You’ve got this sweet SaaS. It’s powerful, feature-rich, benefit high, and primed for a raving and fanatical customer base. But how do you make it sound as awesome as it is? From your homepage to your content marketing efforts, what are the characteristics that make your SaaS sound sizzling hot?
If you can improve your pricing page, you can make more sales. It’s that simple. In other places, I’ve explained some powerful tips that will make your pricing page absolutely irresistible. Here, I want to compile some of the industry’s best tips for optimizing your pricing page. Most of my experience with pricing pages is […]