About Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, Stride, KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Articles by this author:

13 Guaranteed Methods That Will Help You Blow Through the Summer Sales Slump

hot tired

Ugh. The summer sales slump. Everyone expects it. Everyone dreads it. But few marketers know how to power through it. Instead, they hunker down, wait through it, and wake up for the back-to-school blast and holiday uptick. I think there’s a better way. Yes, the summer sales slump is one of the brutal realities of […]

Infographic: How to Design Websites That Engage Customers

Websites-That-Engage-Customers

If you’re thinking about redesigning your website for engagement, this infographic cuts right to chase and highlights the three main areas you need to focus on: design, copy and calls-to-action. One important thing to consider is that a complete website redesign may throw your well-earned conversion rates out the window. Have a thoughtful strategy session […]

4 Things You MUST Have on Your Pricing Page

pricing page 590

Pricing pages are clutch. Everything in the marketing process boils down to a single, critical, all-important page:  The pricing page. And for some businesses, that’s where everything goes totally wrong. In the first place, the pricing page is an afterthought for development. Second, it’s usually a templated model. Third, it remains untested by CROs. Fourth, […]

39 Writing Techniques That Drive More Conversions from Your Website Copy

writing, copywriting

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.

5 Things to Learn from Direct-Response Copywriters

dr copywriting 590

Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting.

8 Landing Page Essentials that Most People Totally Forget

landing page checklist

You’d think that by now we’d have a pretty good handle on what makes a good landing page and what doesn’t. Still, there are still quite a few people getting it wrong. Do you ever wonder if your landing page is getting it right? Here’s the checklist of the most left-out features.

What It Really Takes to Emotionally Connect With Customers

customer connection

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with

How to Create Conversion-Ready Landing Pages Like a Pro

cognitive flow on your landing page

Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. […]

6 Crazy Landing Page Tactics Worth Risking

website testing

Do you want to be more successful in business? Then maybe you need to take some risk. Much of the reason more businesses don’t accelerate faster is because their owners are afraid of risk. What if it fails? What if people think I’m stupid? What if I lose customers? Life itself is a risk, and […]