Getting your website indexed seems like a simple thing. However, you might be confused as to how it happens. More importantly, you might not realize the different steps you should be taking to improve your indexation.
“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried? In this article, I’m going to tell you exactly what you […]
Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Statistics tell the story. Upselling is 20 times more effective than cross-selling. Marketing Metrics states that upselling an existing customer is 50% more likely to succeed than selling to a new prospect. The sheer beauty of your existing customers spending more money with […]
Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand evangelism” probably think of someone famous like Guy Kawasaki. But is brand evangelism something that only big brands can do? What about your brand? If you’re a struggling startup, can […]
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it’s overused or used incorrectly, it can ruin your marketing efforts. Here’s how to use the word free for conversion power, marketing advantage, and increased revenue. And not look like […]