Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.
I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with
In SaaS, customer retention is everything. In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you’re most cost effective strategy is to…you guessed it…hang on to those customers! Existing customers are where the big spending happens. According to Groove, […]