About Kathryn Aragon

Kathryn Aragon, former editor of The Daily Egg, trains service-based businesses to use content for credibility, traffic and growth. Visit KathrynAragon.com for details and membership information.

Kathryn is an award-winning marketer & writer, author, and coach who uses her 20+ years of experience in writing and publishing to help businesses develop a content strategy that drives traffic and sales.

When she's not wrangling with words or hanging out with content geeks, you'll probably find her reading or relaxing with her family.

Connect with Kathryn on her website and the social media channels below.

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Articles by this author:

The Complete Visual Guide to Lead Generation

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At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond. It helps to have […]

3 Must-Optimize Web Pages (and How to Optimize Them)

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We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the puzzle at a time. So […]

2014 Holiday Email Marketing Tips

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For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This […]

Is Technology Impacting Your Email Conversion Rate?


It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

3 Can’t-Miss Tips for Optimizing Social Media Content

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When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it comes to social media marketing, “what everyone else is doing” can be good information. It can help you know what’s working and what’s not—so you can develop your strategy without […]

Secrets of a Killer Blog Post [Infographic]

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These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible sources. Here’s everything you need […]

Marketing for Freelancers: 3 Tips to Find Clients for Web Design


What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be successful and profitable, you must be able to find and keep clients. Recently, I was reviewing a new program from 1stWebDesigner’s resident evil genius, Spence Forman. I liked it so […]

3 Rules for Clickable Banner Ads (& One Tip to Turbo-boost Results)

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Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by advertising everywhere they go. They aren’t just blind to banner ads. They ignore most every sales message you try to throw at them. It’s one of the reasons you can’t rely on tricks or gimmicks. Just putting up a […]