About Kathryn Aragon

Kathryn Aragon is editor of The Daily Egg and publisher of the C4 Report.

She is an award-winning copywriter, business blogging consultant, and coach who uses her 20+ years of experience in writing and publishing to help organizations take their business to the next level.

When she's not wrangling with words, you'll probably find her reading, playing in PhotoShop, or hanging out with her family.

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  • Articles by this author:

    14 Conversion Experts You Should Be Following in 2014

    What works in digital marketing today? There’s no easy answer to that question. The truth is,...

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    Crazy Egg’s Hard-Boiled Guide to Holiday eCommer...

    Have you ever wished you could have a direct, easy-to-follow guide to improve your site and...

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    Why Your Web Project Was a Waste of Time – And What t...

    I’ve worked on a lot of website projects.  And I’ve seen the typical process… The strategy...

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    Do Emotions Sell? Or Are They Just Entertainment?

    Most of us don’t like over-hyped sales pitches. We avoid used car salesmen…. We fast forward...

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    The Essence of SEO: What Is High-Quality Content?

    In the wake of Google’s Hummingbird update (and all the other animal-related updates too),...

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    How to Be a Crowdsourcing Rock Star (The Easy Way to Go...

    You’ve heard of crowdsourcing content, I suppose. But have you given any thought to how well it...

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    No More Guesswork: 5 Website Formats Proven to Get Resu...

    Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic...

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    The Apple Standard: 6 Guiding Principles for a Better W...

    Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that...

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    21 Call to Action Examples and 3 Rules for Effective CT...

    I started this article looking for 101 call to action examples. My plan was to review the all-time...

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