Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]
About Julia Borgini
Julia Borgini helps Geeks sell their stuff. She's the Head Geek & Freelance Copywriter at Spacebarpress, a B2B technology & sports business marketing consultancy.
She specializes in creating helpful content & copy for these companies to use in their lead generation and content marketing programs. She's written for video game companies and banks, insurance companies and Internet security firms, big tech consulting firms and small tech companies.
If it's related to tech or sports, she's probably written about it. See how a little Geek marketing can help grow your business.
Articles by this author:
The blog at CrazyEgg got a question from a reader recently, wondering about Facebook hashtags. The reader wanted to know if it was worth using them and, if so, could we shed some light on the topic. I was curious too, so I did a little research. A quick search for “hashtags on Facebook” brings […]
I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]
We all know that social media is a black hole for time… Sucking us in… forever lost in the continuous newsfeed messages and Pinterest pins. So when I say “time commitment,” I can almost see your eyeballs roll as you nod in agreement. Mornings are started late after we take a quick scroll through our […]
Newbies to social media often point to their number of followers as the success target for using it in their marketing campaigns. However, given the fact that there are many services out there that will let you purchase followers, that doesn’t really seem like a legitimate standard, right? So, what’s the true standard of social […]
Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending just six hours per week […]
With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream. You might say social media […]
Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even use it for customer service. In fact, 2013, over 62% of brands are responding to social questions. But is that a good way to go? Should brands use Twitter or Facebook […]