About Julia Borgini

Julia Borgini helps Geeks sell their stuff. She writes engaging website content for B2B Technology companies with Spacebarpress. A computer Geek long before she became a professional writer, she's been fascinated by technology since the early days of video games & computer programming, and well before the Internet.

Julia's been writing since 1987, and doing it professionally since 2000. Follow her on Twitter @spacebarpress to see what she's in to now.

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Articles by this author:

Facebook Hashtags: To Use or Not to Use… That’s the Question

facebook hashtags - placeit

The blog at CrazyEgg got a question from a reader recently, wondering about Facebook hashtags. The reader wanted to know if it was worth using them and, if so, could we shed some light on the topic. I was curious too, so I did a little research. A quick search for “hashtags on Facebook” brings […]

How to Create Your Own Online Marketing Adventure

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

Revenge of the Social Media Manager: What’s YOUR Time Worth?

time commitment

We all know that social media is a black hole for time… Sucking us in… forever lost in the continuous newsfeed messages and Pinterest pins. So when I say “time commitment,” I can almost see your eyeballs roll as you nod in agreement. Mornings are started late after we take a quick scroll through our […]

Create Raving Fans on Social Media in 4 Easy Steps

raving fans

Newbies to social media often point to their number of followers as the success target for using it in their marketing campaigns. However, given the fact that there are many services out there that will let you purchase followers, that doesn’t really seem like a legitimate standard, right? So, what’s the true standard of social […]

4 Easy Steps to Measure Your Social Media ROI

analytics 2

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending just six hours per week […]

14 Social Media Trends for 2014

trends

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream. You might say social media […]

5 Ways to Make a Splash with Social Customer Service

water

Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even use it for customer service. In fact, 2013, over 62% of brands are responding to social questions. But is that a good way to go? Should brands use Twitter or Facebook […]