The age of mobile is long upon us. You know this. I know this. Marketers everywhere know this. And yet, we continue to focus our CRO discussion on desktop. I think part of this is due to options. There’s a lot less we can do on mobile, so we tend to focus on desktop and […]
It’s no secret I’m a MASSIVE fan of email marketing. Email lists simply convert at a higher rate than any other organic channel, and unlike channels such as AdWords or social media, your email list is an asset you will ALWAYS have control over. Unfortunately, an email list isn’t automatic money. What you do with […]
Your hero shot is indisputably the most valuable piece of real estate on your website. It’s the only thing you are GUARANTEED your visitors will see. If you’re not completely sure what a hero shot is, click a link and then take a screenshot the moment you arrive. That’s the hero shot. Here is Crazy […]
Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am I telling you anyway?
Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline […]
A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to tackle landing pages without help, […]
According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen […]