About Chelsea Baldwin

Chelsea Baldwin is a web marketing consultant and business writer. She specializes in creating strategy-based content and marketing plans for better ROI and more sales. You can get in touch with her at chelsea@carolinafreelancewriter.com or connect with her on LinkedIn.

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Articles by this author:

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

Growth Hacking for Newbies: Ads that Convert [1 of 3]

growth hacker guide to ads - feature

Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality […]

2014 Holiday Marketing Guide: Lessons From the Big Wigs

holiday shopping, image credit: http://www.freeimages.com/photo/1052434

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve got […]

Dissecting Popup Anatomy: What Works & What Hurts Your Bottom Line

popup anatomy

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s more annoying than something getting in your way, interrupting your research, FORCING you to take time out just to close a window. Or worse—signing up for an email list you don’t care about just to keep reading. Sure, […]

A Guide to Creating Personalized Landing Pages that Convert

personalized landing pages

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could […]

The 9 Commandments of Converting Page Skimmers

Happy user in front of the monitor

Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]

Age-Old Advice on Conversion Rate Optimization

Benjamin Franklin

Let’s take a few seconds to step back down memory lane to your first success as a CRO professional. You had a daunting task in front of you—like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or sending out an email that […]

A Website Redesign Workflow to Keep You Out of the Trenches

inforgraphic design

Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning […]