About Adam Kreitman

Adam is the owner of Words That Click, an online marketing company named one of the “Best Marketing Firms” by St Louis Small Business Monthly. He’s an online marketing strategist for small and mid sized businesses who focuses not just on driving traffic to websites but, more importantly, on converting that traffic to leads and sales.

Adam got his start in online marketing while running a drug testing company. It was there he discovered the power of Google AdWords as a way to drive targeted web traffic and as a potent market research tool. It didn’t take him long to realize it’s much more fun helping business owners grow their businesses online than trying to track down drug users.

Adam is also the co-founder of the Main Street Marketing Community (an organization dedicated to educating small, local business owners about online marketing), is a member of Expert4Entrepreneurs, has been featured on NBC and ABC TV as an online marketing expert, and was named to a list of “20 Smokin’ Hot Pieces of Brain Candy” along with Seth Godin, Jeffrey Gitomer and Alan Weiss.

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Articles by this author:

Optimizing Your Landing Pages for Different Sources of Traffic

instapage

Tyson Quick is the CEO of Instapage, a tool that lets website owners and marketers quickly build and split-test landing pages. So if you want to get better at optimizing your landing pages, you’re in the right place.

Try Using This Weird Tactic to Boost Conversions as Much as 13%

brain and memory

There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, […]

Talking Mobile CRO With Chris Goward

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Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of […]

A Conversion Tracking Game Changer for Local Businesses

Online banking concept

Looking to market a local business online? If so, you’re in luck because you’ve got a number of advantages over virtual businesses (the interview below covers what these are). However, there are some unique challenges too, especially when it comes to accurately tracking conversions. And how to overcome arguably the biggest challenge is one of […]

Advanced Tips: How To Use Content To Drive Conversions

conversion

As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to […]

Google Display Network Targeting: Your Guide to Better Results (Part 3)

Pay per click

But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7 potential Google Display Network targeting tactics. In this 3rd (and final) segment of this series, we look at a few more ways that are not as commonly known or used… yet may be some of […]

Why Customer Value Optimization Trumps Conversion Optimization

golden egg

If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, […]

Advanced Tips for Targeting Prospects on Google Display Network (Part 2)

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In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where you target specific websites you want your ads to appear on Well, those are just the tip of the iceberg. In this article, […]

Your Guide to Targeting Prospects on Google’s Display Network (Part 1)

google display network - placeit

Think Google AdWords is just about targeting people who perform searches on Google? Think again! Google Search is just part of the puzzle. In fact, there are FAR more Impressions, Clicks and, possibly, Conversions waiting for your business on Google’s Display Network (GDN). Source: Placeit.net The GDN is a huge network of websites—from the New […]