Tyson Quick is the CEO of Instapage, a tool that lets website owners and marketers quickly build and split-test landing pages. So if you want to get better at optimizing your landing pages, you’re in the right place.
There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, […]
Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of […]
Looking to market a local business online? If so, you’re in luck because you’ve got a number of advantages over virtual businesses (the interview below covers what these are). However, there are some unique challenges too, especially when it comes to accurately tracking conversions. And how to overcome arguably the biggest challenge is one of […]
As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to […]
If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, […]
In Part 1 of this series, we looked at 2 ways to target prospects on the Google Display Network (GDN)… Contextual Targeting, where you target people using keywords Managed Placement Targeting, where you target specific websites you want your ads to appear on Well, those are just the tip of the iceberg. In this article, […]
Think Google AdWords is just about targeting people who perform searches on Google? Think again! Google Search is just part of the puzzle. In fact, there are FAR more Impressions, Clicks and, possibly, Conversions waiting for your business on Google’s Display Network (GDN). Source: Placeit.net The GDN is a huge network of websites—from the New […]