Why That Giveaway Is A Terrible Marketing Idea

Just about every marketer has been there.

“Our numbers are looking a little low this month. We need to do something to boost sales.”

*Lightbulb* “Let’s run a giveaway!”

“That’s perfect. The new iPhone just came out, so we can give one of those away.”

I’ve been in this situation myself, which is why I feel that I’m qualified to look back and say that this is a terrible idea.Continue Reading

Is Long Form Content Still Viable Today?

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely it does! Need proof? Here […]

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Are Your CTAs Making Customers Feel Like Converting or Bouncing?

how do you ctas feel?

MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 […]

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8 Conversion Mistakes Your Site’s Making and How to Fix Them

8 Conversion Mistakes Your Site`s Making and How to Fix Them

How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? […]

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Oops! Are You Applying The Right Advice To The WRONG Headlines?

behind-the-headlines-fi

Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline […]

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The 7 Questions Every Online Customer Has & Why You Need To Know Them

7-questions-fi

Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their […]

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How to Reduce Landing Page Distractions and Increase Conversions

how to increase conversions by removing distractions

More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number […]

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5 Awesome Conversion Rate Optimization Tools You Never Knew Existed (Until Now!)

5 conversion rate optimization tools

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If you’re looking to wring every […]

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How to Engage and Convert More Visitors in the First Critical 20 Seconds

first-20-seconds-di

Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover […]

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