Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of “You Should Test That! Conver Continue reading

Recent Posts

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28 Split Testing Tools for Mobile, WordPress and More

A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those...

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1

How to Always Be Selling Happiness

In part one of this blog series, I detailed the “conversion importance” of discovering what...

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2

Try This Little-Known Way to Improve eCommerce Conversions

When an online shopper lands on a website, a substantial amount of trust needs to be build in order...

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3

How to Increase Conversion Rates By Introducing Urgency

“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist...

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1

7 Ways To A/B Test Low Traffic Sites

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement,...

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1

Not the Same Vanilla Conversion Tips: Tweaks that Get 33% More Results

Conversion tips are always a hot topic in optimization circles, and it’s easy to understand...

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13

Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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9

Always Be Selling Happiness, and Other Copywriting Secrets

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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10

5 Killer Landing Page Techniques that Defy Conventional Wisdom

Recently, I’ve watched landing pages explode with creativity and new levels of power. For a long...

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