Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation.
I say infallible, but can you really place all of your trust in split testing?
I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B campaign. It’s still one of the best ways to properly optimize any digital marketing effort.
But the problem isn’t in understanding the importance of implementing split tests. It’s in their execution.Continue Reading