Ah, the USP.
A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you really feel like a champion of business.
But defining a great USP is anything but easy.
It’s pretty daunting when you think about it. I mean, you’ve likely spent years defining who you are as a brand. Countless hours, days, weeks or even months have gone into product development and optimization. Summarizing everything you’ve achieved and everything you stand for isn’t an easy task. To do it in a few short sentences can seem like the impossible. Continue Reading