Let’s face it: Website visitors can be skittish. If you can convert them into paying customers, you can generate more sales without ever having to change a price. But for that to happen, you need to clear the path to purchase. Now it’s imperative that you get your homepage and site structure down cold. You’ll want to advertise through Continue reading

Recent Posts

2

The A/B and Cs of Email Campaign Testing

The foundation of conversion rate optimization is testing… Testing your offers. Testing your...

Continue reading...
1

How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

Did you know that conversion optimization can actually decrease your profit? When you run tests,...

Continue reading...
4

3 Questions You Need To Answer About Your Target Audience

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your...

Continue reading...
4

Understanding Millennials for Better Conversions

Millennials: Let’s dig deeper into what we know about this group to explore how you can...

Continue reading...
4

Don`t Create a Call to Action & Other Advanced CTA Tips

Small yet mighty. Second in importance only to the headline, this conversion element has the power...

Continue reading...
1

Talking CRO with the CMO of Flow [Interview]

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task...

Continue reading...
6

Click Magnets: 12 Landing Page Elements That Ensure Conversions

We have been told so many times that the average website can get conversion rates between 2 to 4%,...

Continue reading...
9

Using Copy AND Design To Capture An Audience [Case Study]

Every now and then, a website update goes live, making competitors slap themselves on the forehead,...

Continue reading...
1

The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Why do successful companies bother with a conversion rate optimization plan when they could just...

Continue reading...



Get conversion optimization & A/B testing articles FREE >>>