14 Tips for Improving Your Responsive Email Design

If mobile design wasn’t your first priority already, it should be now.

Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well.

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Your Headlines Suck … Learn What You Can Do About It

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Every headline is clickbait. Is that controversial? Perhaps. A headline’s integral purpose is to bait a click or provoke a reader’s interest and curiosity.

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The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

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Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

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STOP! Don`t Start Your Online Business Until You Understand This

Market Fit

The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it…

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Five Common A/B Test Mistakes to Avoid

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Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but can you really place all of your trust in split testing? I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B […]

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7 Ways SEO Has Changed

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Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

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Everyone Hates Jargon. So Why Do People Still Use It?

Keep It Simple written on the road

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also […]

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The Simple Step-By-Step Guide to Landing Page Optimization

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Your product or service is great. But for all the effort you’ve put in to get traffic to your landing page, they just aren’t signing up. Or at least not as many as you think should. It’s this one major hurdle that prevents many businesses from reaching comfortable profitability, and growing consistently as they should. […]

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How To Put The UNIQUE In Your Unique Value Proposition

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According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen […]

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