Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design Continue reading

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1

The User Interface: How to Create a Buying Environment on Your Website

This is the third article in a five part series on website conversion. Be sure to check out Part 1,...

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The Truth About B2B Lead Gen: What Really Works

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you...

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4

Google`s Display Network: Targeting Prospects 101

Think Google AdWords is just about targeting people who perform searches on Google? Think...

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Secrets of a Killer Blog Post [Infographic]

These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it...

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Piwik – Must-Try Open-Source Analytics Software

As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a...

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11

12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines

In a world where people receive hundreds of emails a day, it can be difficult to stand out. After...

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4

Increase Conversions by Mapping Content to the Buyer Journey

As a savvy digital marketer, you probably already know the value of content marketing. You probably...

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8

The Brave New World of Search: 4 Ways to Stay Ahead of Changes in SEO

The world of SEO has changed… and continues to change. As I’ve discussed before (see my...

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1

2 Ways to Craft Successful Sales Copy: Which is Right for You?

As a direct response copywriter, my job is to persuade people to buy a product or use a...

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