It’s a big day today.
You log into your analytics and see that after months of hard work you’ve managed to increase your traffic by a whopping 50%!
You pat yourself on the back and head to the pub to celebrate this monumental achievement. But your excitement is short lived. As the subsequent weeks roll on you notice that, despite this incredible leap in traffic, sales have barely moved.
You’ve fallen victim to one of the oldest traps in marketing, the ego boosting vanity metric. Continue Reading