Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of “You Should Test That! Conver Continue reading

Recent Posts

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28 Split Testing Tools for Mobile, WordPress and More

A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those...

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1

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)

In part one of this blog series, I detailed the “conversion importance” of discovering what...

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2

Try This Little-Known Way to Improve eCommerce Conversions

When an online shopper lands on a website, a substantial amount of trust needs to be build in order...

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3

6 Urgency Techniques To Increase Conversion Rates

“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist...

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1

7 Ways To A/B Test Low Traffic Sites

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement,...

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1

6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

Conversion tips are always a hot topic in optimization circles, and it’s easy to understand...

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13

How to Generate More Leads to Your Site with Opt-In Pop-Ups

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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9

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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10

5 Landing Page Formats that Are Surprisingly Successful

Recently, I’ve watched landing pages explode with creativity and new levels of power. For a long...

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