The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force. I’ve assembled a list of some of my favorite advanced persu Continue reading

Recent Posts

1

Why Conversion Tracking For Facebook Ads Is Important

In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how...

Continue reading...
6

Winning The War Against User Anxiety and How to Increase Conversions

Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve...

Continue reading...
3

Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons

What’s the different between success and failure? Or being the “best-of-the-best” and the...

Continue reading...
1

Ecommerce Optimization: 6 Reasons Why Amazon Rocks

Some people love Amazon; others hate it. As a consumer, I’m definitely in the first group....

Continue reading...
1

How to Convert Page Skimmers: The Nine Commandments

Increasing traffic to your landing pages is always a good thing. After all, a big part of...

Continue reading...
5

How to Optimize Your Call to Action Buttons for Conversion

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call...

Continue reading...
7

How to Leverage Remarketing and Retargeting for Higher Conversions

Everyone deserves a second chance, and remarketing (also called retargeting) is your chance to get...

Continue reading...
9

5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss

Every time a conversation veers towards improving website conversions, people whip out their...

Continue reading...
2

3 Things You Must Test to Optimize Your Facebook Ads

In our last post in this series we discussed how to set up Facebook ads that convert well. Just...

Continue reading...



Get conversion optimization & A/B testing articles FREE >>>