8 Conversion Mistakes Your Site’s Making and How to Fix Them

How would you rate your site’s conversion rate?

Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut.

But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions?

I thought so.

Don’t blame yourself, there’s a lot to consider when optimizing your site and it’s easy for something to slip under the radar.

Thankfully a lot of the conversion mistakes I see are easily fixed. The question is whether you’re guilty of making one of the common mistakes outlined below. Continue Reading

Oops! Are You Applying The Right Advice To The WRONG Headlines?

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Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline […]

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The 7 Questions Every Online Customer Has & Why You Need To Know Them

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Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their […]

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How to Reduce Landing Page Distractions and Increase Conversions

how to increase conversions by removing distractions

More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number […]

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5 Awesome Conversion Rate Optimization Tools You Never Knew Existed (Until Now!)

5 conversion rate optimization tools

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If you’re looking to wring every […]

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How to Engage and Convert More Visitors in the First Critical 20 Seconds

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Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover […]

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Double the Power of Your Content with This One Change

double the power of your content

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

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How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues

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The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen?

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5 Awesome Tools To Skyrocket Your Ecommerce Conversions

ecommerce magic - placeit 1K

The art of asking for help is a delicate one. Self-sufficiency is a valued asset in today’s world, along with economization and efficiency. But in the realm of online commerce, not all products can sell themselves.

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