Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle.
But not all headlines are the same.
The type of headline you use on a landing page isn’t the same as you would use for a blog article.
The type of headline that will create engagement with your content is not the same that will close a sale.
There are a wide variety of headline “rules” out there, but which ones apply to landing page headlines vs. headlines seeking social shares?
Do you know the difference?