Yup, most product descriptions stink.
Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet.
By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot.
So when e-tailers are faced with the only opportunity they have to sell in the search engines, they blow it. Why are they doing this?