The foundation of conversion rate optimization is testing... Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of Em Continue reading

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How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

Did you know that conversion optimization can actually decrease your profit? When you run tests,...

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3 Questions You Need To Answer About Your Target Audience

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your...

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7 Ways to Win Conversions from Millennials

Millennials: Let’s dig deeper into what we know about this group to explore how you can...

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3 Advanced Tips for Awesome CTAs

Small yet mighty. Second in importance only to the headline, this conversion element has the power...

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Talking CRO with the CMO of Flow [Interview]

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task...

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Click Magnets: 12 Landing Page Elements That Ensure Conversions

We have been told so many times that the average website can get conversion rates between 2 to 4%,...

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5 Lessons From A Website Update That Went Viral [Case Study]

Every now and then, a website update goes live, making competitors slap themselves on the forehead,...

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The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Why do successful companies bother with a conversion rate optimization plan when they could just...

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How to Reduce Churn & Sell More with Customer Insight

How do you sell a software/service to someone you know little to nothing about? And even more...

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