How to Dominate Your Industry With an Incredible USP

Ah, the USP.

A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you really feel like a champion of business.

But defining a great USP is anything but easy.

It’s pretty daunting when you think about it. I mean, you’ve likely spent years defining who you are as a brand. Countless hours, days, weeks or even months have gone into product development and optimization. Summarizing everything you’ve achieved and everything you stand for isn’t an easy task. To do it in a few short sentences can seem like the impossible. Continue Reading

Don’t Leave Me: How To Optimize Exit-Intent Popups

Dont leave me

I love exit-intent popups. I know, I know. They get a lot of hate. People complain about how annoying or irritating they are. But here’s the thing – they work! We already know that attention spans are low. People land on your site, browse around for a bit or read a blog article, and then […]

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23 Conversion-Boosting WordPress Plugins

23 Wordpress Conversion Boosting Plugins

WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site within that group starts using WordPress 48% of all content management systems tracked by BuiltWith use WordPress (W3Techs puts the figure at 58.7%)

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3 Ways To Make Your Hero Shot Convert Better

3 ways convert

Your hero shot is indisputably the most valuable piece of real estate on your website. It’s the only thing you are GUARANTEED your visitors will see. If you’re not completely sure what a hero shot is, click a link and then take a screenshot the moment you arrive. That’s the hero shot. Here is Crazy […]

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How To Write Product Descriptions That Don’t Suck

How To Write Product Descriptions That Don't Suck

Yup, most product descriptions stink. Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet. By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot. So when e-tailers are faced […]

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5 AdWords Extensions You Should Be Using to Improve Conversion Rates

5 adwords extensions fi

AdWords is a beast to manage. First, you have to do extensive keyword research to find the terms that will work the best for your campaign. Then, you need to spend money to learn which terms convert and which don’t. Ouch. After that, you have to whittle your term list down, adjust your match types, […]

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7 of the Best Growth Hacks for SaaS, Live Chat and E-Commerce

Growth Hacks

Whether you run a business that thrives on live chat, or you’re bootstrapping your way to success as a SaaS or e-commerce store, you know that growth hacking is key to seeing success – fast. But before you spend a lot of time, money and effort on techniques that don’t work, check out these proven […]

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7 Case Studies for Understanding and Using Heatmaps

7 case studies heatmaps

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century.

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You’re Wasting Your Time on These 3 Conversion Strategies

wasting time on cro

Sadly, a lot of conversion optimizers are wasting their time. They spend valuable resources on conversion optimization strategies that don’t get results. In the worst case, their efforts aren’t simply fruitless; they are actually giving them negative results! As much as I love to sing the praises of digital marketing, growth hacking, and conversion optimization, […]

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