Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that test are incorrect, you will multiply your losses Continue reading

Recent Posts

3

3 Questions You Need To Answer About Your Target Audience

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your...

Continue reading...
2

7 Ways to Win Conversions from Millennials

Millennials: Let’s dig deeper into what we know about this group to explore how you can...

Continue reading...
4

3 Advanced Tips for Awesome CTAs

Small yet mighty. Second in importance only to the headline, this conversion element has the power...

Continue reading...
1

CRO Project Management: How Flow Keeps Your Team Productive

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task...

Continue reading...
6

Click Magnets: 12 Landing Page Elements That Ensure Conversions

We have been told so many times that the average website can get conversion rates between 2 to 4%,...

Continue reading...
9

Using Copy AND Design To Capture An Audience [Case Study]

Every now and then, a website update goes live, making competitors slap themselves on the forehead,...

Continue reading...
1

The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Why do successful companies bother with a conversion rate optimization plan when they could just...

Continue reading...
0

How to Reduce Churn & Sell More with Customer Insight

How do you sell a software/service to someone you know little to nothing about? And even more...

Continue reading...
25

How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

Life in the e-commerce fast lane is tough. E-commerce bounce rates average 33.9% and go as high as...

Continue reading...



Get conversion optimization & A/B testing articles FREE >>>