The 7 Questions Every Online Customer Has & Why You Need To Know Them

Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their minds but their emotions.
Continue Reading

How to Reduce Landing Page Distractions and Increase Conversions

how to increase conversions by removing distractions

More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number […]

Continue reading...

5 Awesome Conversion Rate Optimization Tools You Never Knew Existed (Until Now!)

5 conversion rate optimization tools

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If you’re looking to wring every […]

Continue reading...

How to Engage and Convert More Visitors in the First Critical 20 Seconds

first-20-seconds-di

Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover […]

Continue reading...

Double the Power of Your Content with This One Change

double the power of your content

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

Continue reading...

How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues

Shots cocktails

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen?

Continue reading...

5 Awesome Tools To Skyrocket Your Ecommerce Conversions

ecommerce magic - placeit 1K

The art of asking for help is a delicate one. Self-sufficiency is a valued asset in today’s world, along with economization and efficiency. But in the realm of online commerce, not all products can sell themselves.

Continue reading...

Surprising CRO Lessons from a Workout Routine

gym user on laptop

A few days ago I decided to relieve some stress in the gym after a particularly long day of work, but I’d been thinking about CRO for so many hours that it just wouldn’t get out of my head. As I got to work under the barbell, my head still swimming with split testing terminology, […]

Continue reading...

13 Guaranteed Methods That Will Help You Blow Through the Summer Sales Slump

hot tired

Ugh. The summer sales slump. Everyone expects it. Everyone dreads it. But few marketers know how to power through it. Instead, they hunker down, wait through it, and wake up for the back-to-school blast and holiday uptick. I think there’s a better way. Yes, the summer sales slump is one of the brutal realities of […]

Continue reading...