How to Turn Boring Case Studies into Gripping Stories that Sell


Your case study is ready to publish. At last.

You’ve interviewed your customer for over an hour. You’ve written down their story and carefully proofread the text.

Soon the world will hear what a great job you do.

But in the back of your mind lurks a nagging fear. Perhaps your case study is a little… dull? Will anyone read it?Continue Reading

Mirror, Mirror On the Wall, Which Vanity Metrics Should I Ignore?

vanity metrics

It’s a big day today. You log into your analytics and see that after months of hard work you’ve managed to increase your traffic by a whopping 50%! You pat yourself on the back and head to the pub to celebrate this monumental achievement. But your excitement is short lived. As the subsequent weeks roll […]

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5 Ways To Increase Content Engagement On Your Blog

increase content engagement on your blog

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care).

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How To Increase Conversions By Forgetting The CTA

Forget the CTA

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am I telling you anyway?

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How to Make Your Boring B2B SaaS Sound Sizzling Hot

make your b2b saas sound sizzling hot

Here’s your challenge. You’ve got this sweet SaaS. It’s powerful, feature-rich, benefit high, and primed for a raving and fanatical customer base. But how do you make it sound as awesome as it is? From your homepage to your content marketing efforts, what are the characteristics that make your SaaS sound sizzling hot?

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A/B Test Mining: 4 Places to Find Meaningful Test Ideas

AB Test Mining

It can be hard to figure out why customers buy from a website and what turns them off. Did they buy because your buyer path through your website was done well, and they were ready to click the Buy button? Or were they turned off by something simple like your font choice because it was […]

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Just How Proven Are *Those* Proven CRO Tips?

how proven are those CRO tips

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I wanted to write something else […]

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Can Negative Reviews Increase Conversions?

can negative reviews increase conversions?

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business. So what do you do?

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16 Pricing Page Tips That Will Drive More Sales

16 pricing page tips

If you can improve your pricing page, you can make more sales. It’s that simple. In other places, I’ve explained some powerful tips that will make your pricing page absolutely irresistible. Here, I want to compile some of the industry’s best tips for optimizing your pricing page. Most of my experience with pricing pages is […]

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