Top 5 Usability Mistakes Killing Your Conversions

Sometimes what you don’t know can be costly.

It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work.

For conversions to occur, it’s important that you design your website so it’s easy for users to take action. Continue Reading

Use Exit Overlays to Convert Leads 6 Different Ways

technology

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

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How To Build A Landing Page From Scratch

BETTER landing pages 590

A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to tackle landing pages without help, […]

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9 Smart Tips to Optimize Your Local Landing Pages

mobile search 590

Let’s face it. Today, most of us are armed with cell phones. When we’re out and about and performing a search, it’s usually focused on something local. Google recently revealed that more searches are being performed on mobile devices than on desktops. That’s huge. Chances are, like you, they’re looking for phone numbers for local […]

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39 Writing Techniques That Drive More Conversions from Your Website Copy

writing, copywriting

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.

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Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

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Selling to Your Customers` Multiple Personalities

multiple personality 590

When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it?

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Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

copywriting 2 590

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can you really afford to pass up any change — even minor — that could make a massive difference to your conversion rate? No, we didn’t […]

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Does Gated Content Really Increase Subscriber Rates?

gated content

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

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