Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. How do they do it? Conversion optimization, part mystical art and part entrancing sci Continue reading

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1

The Science Behind High-Performing Headlines

Crafting great headlines is as much art as it is science. You have to intrigue people on an...

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3

5 Tips For Writing Copy That Converts

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about...

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1

The Rise of the Live-Demo Homepage

The days of the long-form homepage are over! Or they might be anyway… In the past few days...

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What To Do When Your Audience Is On The WRONG Platform

You’ve been hearing a lot about email lists. That’s because we marketers love...

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1

7 Pro Tips for Running Paid Traffic to a Landing Page

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates...

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0

Ethical Urgency: The Conversion Optimizer’s Secret Weapon

“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn...

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1

12 Must-Read Tips on Web Usability

Making your site work for users is the key to achieving your conversion goals. That means looking...

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5

Drive Revenue by 33% with This Oft-Forgotten Email

Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates...

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7

How a Simple Shift in Focus Can Improve Your Conversions Many Times Over

Scores of articles have been written about improving conversions—articles that discuss seemingly...

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