Why Ugly Website Design Often Converts (Better)

“Ugly websites convert better than pretty websites.”

Anyone who has been around marketing or conversion optimization for long has heard that.

It’s a very simplistic view of website design, but it’s not completely incorrect.

The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz.

Despite being hideous to any designer, there are some incredibly popular and/or high-converting ugly websites out there.

So before you go spend 50% of your budget on a new updated website design, let me show you why ugly designs are often best from a user’s perspective.Continue Reading

CRO Experts Speak: Your Burning Questions Answered

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Conversion rate optimization (CRO) 101 tutorials are useful, but if you’re a CRO newbie, one way to learn fast and get inspiration is to find out how the pros do it. With that in mind, we’ve asked a panel of experts six of our burning questions about conversion rate optimization.

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14 Tips for Improving Your Responsive Email Design

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If mobile design wasn’t your first priority already, it should be now. Not only are most of your customers opening their emails on a mobile device, they’re clicking through to your website and often making purchases while on the go as well. How do you optimize your email design to work perfectly on mobile?

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Your Expert Guide to Writing Awesomely Effective Headlines

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Every headline is clickbait. Is that controversial? Perhaps. A headline’s integral purpose is to bait a click or provoke a reader’s interest and curiosity.

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The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

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Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

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Understand This BEFORE You Start Your Business

Market Fit

The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it…

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5 Schoolboy Errors That Ruin Your Split Test Results

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Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but can you really place all of your trust in split testing? I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B […]

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7 SEO “Best” Practices That Now Seem Weird (and What’s Replaced Them)

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Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

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Stop Jargon From Killing Your Conversions

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Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also […]

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