Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate? Continue reading

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6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

Conversion tips are always a hot topic in optimization circles, and it’s easy to understand...

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How to Generate More Leads to Your Site with Opt-In Pop-Ups

I happened to see the following comment on a case study on how pop-ups impact conversion. These...

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6

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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5 Killer Landing Page Techniques that Defy Conventional Wisdom

Recently, I’ve watched landing pages explode with creativity and new levels of power. For a long...

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4

A/B Testing Simplified (Infographic)

A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates,...

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5

How Psychological Tricks Can Boost Your Conversion Rate

Conversion optimization is about increasing the likelihood that a user will perform an action you...

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4

What You Thought You Knew About Forms May Be Wrong, Study Says

There’s a lot of talk about how the right form can boost conversion rates. You need X number of...

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6

Personalized Landing Pages: Key to Customer Satisfaction & Conversion

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the...

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How to Do Conversion Optimization without Ruining Your SEO

For too long, conversion optimization and SEO have been viewed as enemies — like rival college...

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