11 Ways to Get an ROI from Your Blog Comments

Commenting on blogs used to be a link building strategy. Busy people would spend days finding blogs, pasting in comments with a link, and hoping it would build the authority of their website.

It worked for a little while, but that SEO technique has gone down the same route as link wheels and doorway pages.Continue Reading

The Conversion Rate Optimization Stack For Cash-Strapped Startups


Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. It’s a process. That process involves research, testing, tracking and analyzing. And then it repeats. As such, there’s no single tool that can help you optimize your site. You need an entire […]

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How to Use Related Content for Better Conversions

related content for better conversions

The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site longer is the name of the game to maximize conversions.

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4 Things Twitter Wishes You Would Do on Twitter

four things twitter wishes you would do on twitter

Social media gurus are quick to tell you what you should be doing on Twitter. But what does Twitter say about all this advice? If you want to improve your success with Twitter, it helps to pay attention to what the platform itself is identifying and recommending. Recently, Twitter and research firm DB5 conducted a […]

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How to Turn Boring Case Studies into Gripping Stories that Sell

stories that sell

Yay! Your case study is ready to publish. At last. You’ve interviewed your customer for over an hour. You’ve written down their story and carefully proofread the text. Soon the world will hear what a great job you do. But in the back of your mind lurks a nagging fear. Perhaps your case study is […]

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Start Talking! How To Do Customer Interviews That Reveal Priceless Insights

customer interviews

Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not. There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting […]

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Mirror, Mirror On the Wall, Which Vanity Metrics Should I Ignore?

vanity metrics

It’s a big day today. You log into your analytics and see that after months of hard work you’ve managed to increase your traffic by a whopping 50%! You pat yourself on the back and head to the pub to celebrate this monumental achievement. But your excitement is short lived. As the subsequent weeks roll […]

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5 Ways To Increase Content Engagement On Your Blog

increase content engagement on your blog

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care).

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How To Increase Conversions By Forgetting The CTA

Forget the CTA

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am I telling you anyway?

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