Finding Photos Online: The Who, What, Where, and Why
By now, most companies have figured out the benefit of having a blog as part of a company website,...
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IFTTT: Your Recipe for a Simpler Marketing Task List
IFTTT is more than just a strange collection of letters; it’s a powerful tool for marketers....
Continue reading...Paving the Path to Sales: The Conversion Funnel Explored
As a marketer, you’ve likely heard the term conversion funnel to describe your...
Continue reading...5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition
If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together....
Continue reading...“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It
When it comes to writing effective sales copy — the kind that moves people to action — knowing...
Continue reading...6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product...
Continue reading...Understanding The User Experience
User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based...
Continue reading...Customer Engagement Tactics That Go Beyond Tweets & Shares
Looking for a quick solution to customer engagement? Maybe you’ve bought into content...
Continue reading...Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...
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