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How Alpha and Beta Spell Improved A/B Testing

by Daniel Sims

alpha and beta in AB testing

Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, and of course, the alphabet. What ultimately became the modern letters “A” and “B” actually originated as Alpha (α) and Beta (β) in the Greek alphabet. Today,…

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