At the risk of stating the obvious, nobody likes spam. In fact, the Internet’s collective hatred of all things spam has given birth what Wired recently called “a veritable cottage industry of ad blockers.”
“WordPress.org or WordPress.com?” Is a question you’ll most likely ask your first time building a website on WordPress. And this is indeed a very important question, because choosing the right blogging platform is a life-changing decision.
If you’re in the ecommerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly grasping for sales vs. adroitly siphoning massive amounts of customers through a completed transaction.
“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.
If there’s one thing I see many SaaS companies do wrong, it’s focusing only their website and signup page. What they fail to consider is that both elements form just one cog of a bigger machine; optimizers often forget the entire funnel has to be optimized.
A few months ago the growth team at Wishpond was having trouble reaching our KPIs for free trial sign-ups and set ourselves on a path to find a solution. We had been actively optimizing our blog popups for a while – trying new copy, different colors, designs, images, etc. But…
If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question.
In website testing for CRO, most things are pretty definitive. Did a customer visit convert into a sale or not? Was it A or B, yes or no, win or lose? The simplicity makes data both easy to collect and easy to analyze. But are we missing out on something…
Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media campaigns.