A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on…
With 27 million pieces of content being shared every day, people sometimes ignore (not intentionally though) the content you post. An article published by Hubspot reveals that 54% of B2B marketers and 50% of B2C marketers report that their content doesn’t create opportunity for engagement.
Just getting those first 100 followers on Instagram can seem like a challenge. But let’s reach for the stars and learn how to get 1,000! Below are some incredibly useful tips for both personal and business Instagram accounts.
After hearing everyone say, “Content is King!” you decide your website needs a new blog, or at the very least, you decide to revive an inactive one. But you shouldn’t have a blog just for the sake of having one, not when it’s for business.
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part of their marketing strategy for years and have reaped many of the benefits that have come from it.
A low-traffic website must make every click count. The competition is high, traffic is low, and visitors are always in a hurry.
While Google’s far from becoming Skynet just yet, as of 2015, it has officially infused its search algorithm with artificial intelligence (AI) – well, machine learning, at the very least.
Have you noticed a blogging trend recently? A lot of the blogs that I follow have been producing really long posts — several thousand words, in fact. It might lead you to ask the question, do I need to start writing really long blog posts, too?
Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? We got ‘em.