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The Biggest Lie in Copywriting

by Peter Boyle

lies in copywriting

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for…

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Why Giving Customers What They Want is a Bad Idea

by Art

flying car

A while ago I came across a post on Reddit that got me thinking about giving customers what they want: The original post received almost 7,000 upvotes. That’s a lot of restaurant customers who just want to see the menu, hours and address. And, if you’ve ever visited one of those complex and meandering…

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