If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best.
Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned The Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind!
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really.
There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve their goals. However, not all conversion tactics are as good as they seem to be.
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.
Remember when Twitter was just a baby? Some people loved it. Some people scoffed it. Most people didn’t understand it. Despite limiting messages to 140 characters and being over a decade old, the microblogging site Twitter still boasts over 65 million active users.
The concept of perfection is an interesting one. Like infinity, it represents something that can never truly exist, yet most of us talk about it as if it does. How often have you heard a friend or coworker say they don’t want to put their name on anything that is…
I probably don’t need to tell you how important social media is to your business’s success. It is quite literally the fastest growing trend in all of human history! Social media has grown even faster than the Internet itself!
Let’s get one thing straight: this is NOT just another “X things marketers can learn from Pokemon Go” or “How to launch your product like Pokemon Go” article. Lord knows there are enough of those around already.