We published a post reviewing 6 Email Service Providers (ESPs) back in 2012. Since then, a lot has changed in the world of email marketing.
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it? Perhaps you felt that if you were to raise your prices, your customers would leave you for your competitors, which, if bad enough, might cause…
“Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion.
It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this?
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques.
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it. Discounts, loyalty offers, and other similar pricing strategies may seem like they would hurt your bottom line, but they’re a common business practice.
The debating, campaigning and speculating will soon be over. In just a few short weeks, our new President will be elected. Somehow, through this long and arduous process, the parallels between website A/B testing and the election became apparent to me as the campaign continued to grind on.
A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns).