Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter.
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different.
A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion.
With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market.
Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made.
Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s…
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild.
“A picture is worth a thousand words.” This phrase has been drilled into our heads since we were kids — what significance does it have in our everyday lives as marketing and advertising professionals?