For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil; you’re just trying to understand what they want.
Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters?
You probably know this already, but LinkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Huzza. Not Blab. Nada. LinkedIn is the professional’s jam.
This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience.
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly.
Believe it or not, a lot of your success when you’re running an online business comes down to how you approach design. Design is one of those subtle things that really make or break the experience you give your customers.
This presidential campaign may be the craziest, most divisive one in the history of the United States. At least that’s what social media would have us believe. Don’t worry. I’m not going to get all political in this post.
Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us.