The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
Confidence Interval: A range of values calculated such that there is a known probability that the true mean of a parameter lies within it.
The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background.
Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples.
Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy – the darn colors!
Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter.
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different.
A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion.