It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are more aware than ever that content, for many businesses, is the single most cost-effective way to project your brand to the world and amplify it.
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.”
If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event.
Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at…
Can you believe Twitter is 10 years old? For a decade, it has been one of the world’s leading sources of breaking news. It has also served as a valuable resource for online marketers. While it’s sometimes thought of as a footnote to Facebook, Twitter can be a lead generating…
When you’re a bootstrapped startup, moving fast and being efficient with your limited resources is your way of life – it can often seem like delay equals death, with very little room for error.
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil; you’re just trying to understand what they want.
Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters?