DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

How Alpha and Beta Spell Improved A/B Testing

by Daniel Sims

alpha and beta in AB testing

Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, and of course, the alphabet. What ultimately became the modern letters “A” and “B” actually originated as Alpha (α) and Beta (β) in the Greek alphabet. Today,…

Read More

An Anti-Cookbook Approach to A/B Testing

by Today's Eggspert

magoosh ab testing

When I first started designing experiments to optimize conversion rates at Magoosh Test Prep (the company I work for), I read a bunch of case studies for inspiration, assembled a list of so-called “best practices” that I wanted to try, and naively thought that A/B testing wouldn’t involve any knowledge…

Read More

The Heart Of Significance

by Daniel Sims

heart graph

Hopefully you had a wonderful Valentine’s day and enjoyed your time with a “significant” other. What makes them significant? Is it their personality, the way they make you feel, or simply the fact that your hypothesis testing revealed less than a 5% chance that your feelings for them could be…

Read More

Want to make your site better?

Find out by seeing how users click and scroll through your website:

Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution. bit.ly/1HQ20nf

Mequoda

@mequoda