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How Alpha and Beta Spell Improved A/B Testing

by Daniel Sims

alpha and beta in AB testing

Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, and of course, the alphabet. What ultimately became the modern letters “A” and “B” actually originated as Alpha (α) and Beta (β) in the Greek alphabet. Today,…

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An Anti-Cookbook Approach to A/B Testing

by Today's Eggspert

magoosh ab testing

When I first started designing experiments to optimize conversion rates at Magoosh Test Prep (the company I work for), I read a bunch of case studies for inspiration, assembled a list of so-called “best practices” that I wanted to try, and naively thought that A/B testing wouldn’t involve any knowledge…

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Andrew Martin