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Want Better Conversions? Try Breaking the Rules!

by Jacob McMillen

conversion rules - feature

Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process:…

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So You Won An Award? Now What?

by Scott Martin

industry awards

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a restaurant/pub and a favorite among locals. Look closely at the menu and you’ll find, under burgers and sandwiches, “The Award Winning Sir Edmond Halley’s Bacon Cheeseburger.”…

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Show Me My Heatmap

Playing around w/ @CrazyEgg and like it so far. Quick, nice and simple. Also easily implementable with #googletagmanager built-in tag.

Brandon K. Lee

@elBKL