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These days, content marketing is the golden goose, helping brands build traffic and sell more. For most brands, content means blog posts, ebooks and infographics….
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Free 30-day TrialThe 80/20 of Sales & Marketing: How to Work Less and Earn More
Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts….
Are You a High-Growth Firm? Top 10 Marketing Tools Revealed
If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided…
4 Optimization Pros Critique an HP Landing Page
We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that…
The Ultimate Guide to Marketing Infographics
Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With…
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I…
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of…
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories…
How To Sell Using Fear
Fear is persuasive. It’s automatic and, to some extent, out of our control. It’s built into our operating system as a defense mechanism from the…
The Twelve Most Popular Posts of 2012
Thank you to all of our customers and readers in 2012. We had nearly 1/2 million unique visitors in 2012 and we appreciate each and…
3 Ways To Charge More for Your Products and Services
There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re…
3 Ways To Align Your Marketing With What Customers Really Desire
Ready? Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service. Wrong. To market and…
5 Usability Lessons from Website Eye Tracking Studies
If your website isn’t usable, you don’t have a chance. Eye tracking studies have been important for helping website owners understand how visitors are browsing…
7 Outstanding Example Presentations Using Prezi
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like…
20 Power Words That Will Electrify Your Online Advertising
A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011….
13 Alternatives To FeedBurner (And other useful FeedBurner resources)
Could FeedBurner be on its way out? While no-one knows for sure, Google’s announcements in the last year or so send a signal that something…
[Interview] How To Land Clients Using LinkedIn
Josh Turner’s background is as a finance guy…serving as the CFO for a few companies in the construction industry. He got tired of working for…
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