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How Not To Suck At SaaS Upsells

by Neil Patel

how to not suck at SaaS upsells

Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Statistics tell the story. Upselling is 20 times more effective than cross-selling. Marketing Metrics states that upselling an existing customer is 50% more likely to succeed than selling to a new prospect. The sheer beauty of your existing…

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Can Brands Ever Really Be Our BFFs?

by Art

brand bff

This morning as I took two slices out of my packet of bread I noticed a large “FOLLOW US ON TWITTER” plastered across the side. “Does anyone see that and follow their bread manufacturer?” I wondered, as I put the loaf back. “Don’t forget to follow us on social media!”…

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