A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion.
“A picture is worth a thousand words.” This phrase has been drilled into our heads since we were kids — what significance does it have in our everyday lives as marketing and advertising professionals?
It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible style of thinking that permeates a specific group of people.
If you’re managing a small business, odds are, you’re going it alone. I don’t mean you’re isolated or cut off. That isn’t a dig at your interpersonal skills. What I mean is, you’re probably a one-person marketing department. After all, that’s why you’re here: to hone your chops.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it? Perhaps you felt that if you were to raise your prices, your customers would leave you for your competitors, which, if bad enough, might cause…
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques.
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it. Discounts, loyalty offers, and other similar pricing strategies may seem like they would hurt your bottom line, but they’re a common business practice.
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing with an extremely small window of time before your visitors bolt.
Working in a competitive, oversaturated industry is not easy. There are dozens of similar companies, each and every one fighting for the same customers. If you are working in an industry like that, how do you survive?