To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly.
So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.”
Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to the sidebar.” “Let’s add a slider to the home page that slides through each of our main features!”
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today.
Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy – the darn colors!
There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO.
Visual content like infographics, image-rich social media posts, and even videos can boost your brand to amazing heights. Just look at Dollar Shave Club’s famous video or MailChimp’s Resource Section if you don’t believe me.
How do you get your tweets to take off? How do you cause a retweet storm? Well the first thing you have to do is present content that is either:
It’s true. Spending a little extra time (and a little extra elbow grease) on your copy can boost search engine traffic – and ultimately your conversions. The problem is that most of us are too busy to go back and pay attention to content we’ve written in the past. You…