This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind:
Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place.
Storytelling is primal. As humans evolved, night time storytelling around the fire pit became ingrained in human communication as did scratching out drawings of animals on cave walls.
There are two ways to do marketing. Throw money at ads and gush out content hoping some sort of ROI will be made. Build a loyal audience that is constantly tuned into what you have to say, where every campaign you embark on is instantly received and propagated by that…
Grab your designer and sit them down for this one. Color is a subtle beast. Get the right color scheme down, and you could hit the jackpot. Get it wrong, and you might turn a huge chunk of visitors off. Or even worse, they may not notice your call-to-action.
To anyone who’s exclusively done business online, I cannot stress enough how beneficial it is to sell to humans, face-to-face. First of all, in person, you can learn what people are really looking for — and you can make suggestions accordingly.
So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.”
Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to the sidebar.” “Let’s add a slider to the home page that slides through each of our main features!”
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today.