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How to Create the Perfect Transactional Email

by George Mathew

openrates

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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2014 Holiday Email Marketing Tips

by Kathryn Aragon

emailmonks_holiday-email-marketing feature

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last…

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