Get updates on new articles, webinars and other opportunities:

62 Power Words That Will Help You Sell

by Peter Boyle

62 words that will help you sell

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re…

Read More

How To Write Product Descriptions That Don’t Suck

by Art

How To Write Product Descriptions That Don't Suck

Yup, most product descriptions stink. Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet. By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot.…

Read More

How To Increase Conversions By Forgetting The CTA

by Jacob McMillen

Forget the CTA

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am…

Read More
Show Me My Heatmap

A3: @CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page. #seochat

Matthew Diehl