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The Biggest Lie in Copywriting

by Peter Boyle

lies in copywriting

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for…

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Why Tailoring Copy for Segments Isn’t Enough

by Peter Boyle

capture12

It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you…

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Alex Peters

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