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Just How Proven Are *Those* Proven CRO Tips?

by Art

how proven are those CRO tips

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I…

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Can Negative Reviews Increase Conversions?

by Peter Boyle

can negative reviews increase conversions?

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business.…

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12 Conversion Optimization Trends That Are Completely False

by Neil Patel

12 false CRO trends

Conversion optimizers are great people. But sometimes, they begin following misleading trends, spreading myths, and believing lies. Some popular study or a well-known blogger comes out with some “new advice” or “shocking result,” and suddenly, people are doing things that could be hurting their conversion rates, skewing their test results,…

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The Changing Face Of Using Live Chat For Conversion

by Art

changing face of live chat

Live chat software isn’t anything new in the online world, but it’s still something that can be extremely valuable to customers and (as you’re about to find out…) for conversion. Making a phone call disrupts workflow—and often involves sitting on hold—and email response times can be slow, whereas live chat is…

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Brad Chuck

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