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The Psychology Behind High Converting Sites

by Peter Boyle

psychology of high converting websites

We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But there’s a…

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Just How Proven Are *Those* Proven CRO Tips?

by Art

how proven are those CRO tips

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I…

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Can Negative Reviews Increase Conversions?

by Peter Boyle

can negative reviews increase conversions?

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business.…

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Aimee Graeber

@AimeeGraeber