Almost any company looking to turn a profit in the 21st century has a website. That’s a good thing. But are all of these websites maximizing revenue potential? Absolutely not. I see it all the time. A business builds an expensive, shiny new website. And what does it accomplish?
After hearing everyone say, “Content is King!” you decide your website needs a new blog, or at the very least, you decide to revive an inactive one. But you shouldn’t have a blog just for the sake of having one, not when it’s for business.
A low-traffic website must make every click count. The competition is high, traffic is low, and visitors are always in a hurry.
Any marketer in his or her right mind wants to see a graph like this. It’s the “up-and-to-the-right” trends that make us smile, sleep peacefully, and work hard.
Optimizing conversions promises to boost revenue and get you more customers. Increasing the percentage of website visitors who click through, sign up and eventually buy from you has dramatic effects on transaction figures. And it’s not like it doesn’t work really well, when it’s done right.
If there’s one thing I see many SaaS companies do wrong, it’s focusing only their website and signup page. What they fail to consider is that both elements form just one cog of a bigger machine; optimizers often forget the entire funnel has to be optimized.
Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media campaigns.
What internet retailer wouldn’t want to increase their average order value? A survey of online retailers (Best Buy, Newegg, and Under Armour – to name a few), found an increase in average order value (AOV) when they implemented product videos. Retailers that had videos on all of their product pages…
These days it’s hard going even a single day without hearing something about sales funnels. For the past year or so they’ve been a huge buzzword in the online marketing space, and for good reason! They work. Except… when they don’t.