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How to Map Your CTA to the Sales Cycle

by Neil Patel

map your CTAs

The call-to-action (CTA) is one of the most important aspects of your marketing strategy – it hooks the prospect and directs their attention, telling them specifically what you want them to do next. Every point in which a prospect engages with your brand should feature a CTA. You’ve put in…

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How To Turn Leads Into Customers In 2016

by Neil Patel

how to turn leads into customers

Every business wants to turn more leads into customers. As the digital marketing landscape changes, we need to be much more intentional and aware of how this process works, and how to make it better. Unfortunately, we can no longer rely on a few flimsy metrics and a couple of…

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